2. 2500 Tweets
Face book
30000 Photos
Google
34000 Searchers
http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
3. Face book
800 Million Users
27Million Users in
India
4. 100 Million User
10 Million India
Top industries : IT, Computer Software, Telecomm, Financial Services
16105 listed the term ‘social media’ in their
profiles
19027 listed ‘bollywood’, ‘holly wood’ or ‘film’ in
their LinkedIn profile
4% of members use the word 'owner' in their
title
5. Reach - 3 Million India
Source: http://searchengineland.com/behind-the-numbers-of-googles-monumental-rise-to-25-million-
unique-visitor-88076/
11. Online ads - 2.3% in 2008 to 5.5% in 2013
Internet advertising:
Rs. 20 billion in 2013 from Rs. 5 billion in 2008
Internet Users - 16 to 81 million since 2004
Source: Internet World Stats
12. Scope of Online Marketing
Companies have changed their traditional business
strategies into online marketing to suit customer
needs and taste at any time.
14. Traditional Vs New Media
Advertisement
http://www.youtube.com/watch?v=3SuNx0UrnEo
One way versus multiple way communication
Audience reach
Right target at the right time
Measurable
Anyone can advertisement within minutes
More control
Video Ads
Crisis Management
25. Did You Know ?
You don’t need to have a website to advertise
You can advertise your events, Face book pages
You can test a product with just a prototype
You can start with as little as Rs 500
You can start within an hour
You can measure your revenue in analytics
26. Jargon
PPC – Pay per click
CPM – Cost per impression
CPA – Cost per acquit ion /action
CPC – Cost per call
SEM – Search engine marketing
SMM – Social media marketing
55. Best Practices
Have a clear guideline and policy
Educate the team
Transition while moving
Example guidelines:
B B C : http://www.bbc.co.uk/editorialguidelines/page/guidance-blogs-bbc-summary
The Roanoke Times News Standards: http://www.roanoke.com/newsservices/wb/xp-59614#48
56. Report and Resources
New Media Case Study
http://stateofthemedia.org/2011/mobile-survey/seattle-a-new-media-case-study/
New Media , Old Media Study
http://www.journalism.org/analysis_report/new_media_old_media
The State of News Media 2011
http://stateofthemedia.org/2011/overview-2/
58. 100 million Internet users in India,
40 million use it through handsets .
Google India’s mobile traffic up 3 times
in 2010
“Mobile queries will take over desktop
queries by 2012 in the country,”
- Vinay Goel, head of products at Google India
S o u r c e : Te l e g r a p h I n d i a
http: //w w w.tel egraphi ndi a.com/1101218/j sp/busi ness/stor y_13316293.j sp
