1. Business Day TV talks about the advantages of after sales service
The first step to increasing one's sales is closing a sale, providing positive after sales service, this shows
your customers that you seek to establish a long term relation with them, so as to keep them coming to
your business and earning their loyalty in the long run. Several successful companies or businesses the
after sales service method to strengthen sales, cultivate customer relations and increase their profits. To
keep your customer coming back to your business and encourage them to spread the word, one should
implement an after sales service strategy. In detail the after sales service involves what the business
owner does from the point of sale, customer service techniques as well as following up on the customer
and handling customer complaints.
Terry Bradshaw of the Business Day TV show on United States Media Television talks about the benefit
of after sales to a business owner or company. He focuses on what happens after the sale, he questions
whether the business transactions end at the point of sale or if the needs of the customer are
continually served?
Enhances the company image
A company's image is built by how the customer experiences its products and services. With the
exponential growth of social media platforms, a negative image of a company could damage its brand in
the long run. As such after sales is important in that it influences the customer's decision to purchase a
product, therefore a company with a good after sales strategy can benefit from increased sales resulting
from its positive image towards the company.

2. Improves customer satisfaction
For companies or businesses that offer repair or warranty services, using after sales service can boost
customer satisfaction level. This is because the needs for customers are very simple and clear all they
need is quick and reliable solutions to their problems. As a business after sales techniques such as free
delivery and pick up will go far in showing customers that they are important to the business and greatly
improve their levels of satisfaction.
Provides a competitive edge

3. In today's competitive business environment every company seeks to come out on top. A company's
good after sales strategy could also be utilized as a marketing tool, this is because a company that seeks
to satisfy its customer's needs will increase awareness of its products or services thereby improving its
overall brand.
Helps sustain business longetivity
Informed business owners know that customer loyalty is the only way to retain business, with a good
after sales service plan; the customer is completely satisfied even after purchasing a product or service.
Because of the warm and positive attention that was shown to them customers will always return to a
business where they feel comfortable and welcome.
Enhances automation in a company’s operations

4. A company or business with advanced after sales systems enjoys the benefits f automation,
rationalization and processing of after sales processes, this assists in integrating the complete value of
team networking and offers an end to end control generation of the business's policies.
About the Author:
Chris is a blogger who writes about verity of different topics that includes business, finance, traveling
and more. He also writes about Business day TV Series. Find out more about Business day TV.