Overview of influencer marketing and oureach with BuzzSumo including 8 ways to find influencers, how to create outreach lists and build relationships with influencers.
2. Typical Outreach Process
• Find good quality content relevant
that has been shared heavily
• Find the creators of the content and
the sites that they’ve posted on
• Find who shares specific content
• Research authors and sharers to find
out how authoritative they are
• Find influencers in your topic area
• Filter by relevant factors (e.g., site
authority, number of followers,
engagement rate)
• Add key people to an outreach list
• Reach out and build relationships
with them. Follow them, share their
content
• Work with them to create quality
content assets including interviews
• Utilise their distribution routes and
contacts to build links and social
signals to the assets
3. How BuzzSumo Can Help
• Find content that is heavily shared
• Identify the authors and their other most shared content
• Find the people that share and amplify popular content
• Find authoritative and well shared sites in the niche for
your content
• Find influencers in your topic area and filter by location,
reach, authority and engagement
• See the content they share
• Follow and engage with influencers
15. 8 Ways To Find Influencers
1. Find authors of content that is heavily shared
2. Search for influencers in a topic area
3. Search for people by company
4. View sharers of specific content
5. Search for sharers of domain content
6. Search sharers of competitor content
7. Filter by location
8. Filter by type
25. Building Relationships
• Tweet and share their content
• Mention them when you share their content
• Comment on their blogs
• Seek introduction through a connection
• Ask to interview them for your website
• Ask them to write a guest post for your site
• Collaborate on content
As Matthew Barby says the first thing that you need to establish
when approaching an influencer is consider their incentive.
26. What you can offer
• A link to the influencer’s personal site within each post,
valuable if you have a high authority or highly ranked site
• A recommendation for their services on your website
• Free or discounted use of your services
• Offer to share other content from the influencer to your
mailing lists and social following
Money – Payment by shares achieved say
27. Find target sites for placing content
• Find relevant sites and
blogs using searches
• Find most shared domains
with content analysis
reports
• Target those with active
readerships
• Find those willing to take
guest posts
30. Build Twitter Ad Lists
• Twitter now allows marketers to promote ads to
audiences based on either email addresses from their
own CRM system or lists of twitter IDs
• Target people that share your content
• Target influencers in a topic area
• Export list from BuzzSumo and filter/refine
31. How BuzzSumo Can Help
• Find content that is heavily shared
• Identify the authors and their other most shared content
• Find the people that share and amplify popular content
• Find authoritative and well shared sites in the niche for
your content
• Find influencers in your topic area and filter by location,
reach, authority and engagement
• See the content they share
• Follow and engage with influencers
If you don’t know trending topics, a good way is to search industry sites, assoc sites or competitor sites.
Many different way to find influencers for an outreach list
Do an author search or click on their name in a search
Start by going to the influencer tab. Type in your topic area and BuzzSumo will return a list of influencers by relevance. You can re-sort this list to find influencers that are relevant to you, for example:
- Number of followers
- Retweet ratio
- Reply ratio
- Page authority, if they have a blog or website
Start by going to the influencer tab. Type in your topic area and BuzzSumo will return a list of influencers by relevance. You can re-sort this list to find influencers that are relevant to you, for example:
- Number of followers
- Retweet ratio
- Reply ratio
- Page authority, if they have a blog or website
See that little View Sharers button? That one little button is your new best friend.
Search a site you like and see who shares their content.
See who shares competitor content
See who shares competitor content
Filter by type
Ignore broadcasters
Export is really powerful
See what they share
See what they share
See what they share
Follow users as you go
As an example
As an example
Buzsztream pull in contact data
Display of buzzstream contact data
If you don’t know trending topics, a good way is to search industry sites, assoc sites or competitor sites.
What can you offer?
Start by going to the influencer tab. Type in your topic area and BuzzSumo will return a list of influencers by relevance. You can re-sort this list to find influencers that are relevant to you, for example:
- Number of followers
- Retweet ratio
- Reply ratio
- Page authority, if they have a blog or website
Advanced google searches can help find guest post opportunities
Start by going to the influencer tab. Type in your topic area and BuzzSumo will return a list of influencers by relevance. You can re-sort this list to find influencers that are relevant to you, for example:
- Number of followers
- Retweet ratio
- Reply ratio
- Page authority, if they have a blog or website
If you don’t know trending topics, a good way is to search industry sites, assoc sites or competitor sites.