1. Define and Achieve
Your Business Goals
With Mobile Devices
Arek Dreyer
arek@arekdreyer.com

2. Hello!
• From Chicago
• Consultant
• Author and Speaker
• Apple Certified Trainer since 2001

3. Our Goal:
Help You Succeed
• 30 minutes
• Why Use Mobile Devices and Apps
• Challenges
• Strategies

4. Why Mobile
• Solve problems
• Make business resources available

5. Why Mobile:
Solve Problems
• Internal workflow problems
• Selling to customers
• Servicing customers

6. Why Mobile:
Access Resources
• Give users access to business
resources
• Anytime
• Anywhere

7. Novelty Warning
• Novelty is not enough
• Solve real problems

8. Recap: Why Mobile
• Solve real problems
• Make business resources available
• Next up:
• Challenges
• Strategies

9. Challenges
• Mobile-specific Issues
• Security
• Cost
• Politics

10. Mobile Challenges
• Network connectivity
• Battery life
• Security
• Bring your own device programs
• Commingling of personal, business
data
• Ownership and revocation

11. Security Challenges
• Data at rest
• Data in transit

12. Cost Challenges
• Acquire
• Deploy
• Develop custom apps $
• Train €
¥
• Maintain and support
• Carrier Costs

13. Political Challenges
• Top-level support
• Departmental resistance

14. Recap part 2: Challenges
• Mobile-specific Issues
• Security
• Cost
• Politics
• Let us help you overcome challenges

15. Strategies to
Meet Your Goals
• Define your goals
• Plan to overcome the challenges
• Use Apple's iOS platform

16. Define Your Goals
• What problems are you solving?
• Who are you serving?
• What resources are you making
availabe?
• What does success look like?

17. Plan for Challenges
• Mobile-specific Issues
• Security
• Cost
• Politics

18. Use Apple iOS
Platform
• Powerful
• Secure
• Visionary

19. Apple iOS: Powerful
• 100 Million iPhones sold
• 15 Million iPads sold April-December
2010
• 350K apps for iOS
• 60K apps tuned for iPad
• 200 million Apple IDs with credit card
info

20. Apple iOS: Secure
• App signing
• Data encrypted on device
• Lock device
• VPN and SSL
• Enforce Policy
• Remote wipe

21. Apple: Visionary
The power of the iPad is:
it becomes a window
into everything that's important to me
in running my business.
Marc Banioff
Chairman & CEO
Salesforce.com

22. I've got
our corporate communication on
here.

23. I have
our data management system on
here.

24. Our
customer relationship management
system is on here.

25. It's given us a vision
of what is possible
of where our industry can go.

26. How we can be more productive.

27. How we can be more successful.

28. This device
is how we are going to run the future
of the enterprise.
Marc Banioff
Chairman & CEO
Salesforce.com

29. Recap part 3:
Strategies
• Define your goals
• Plan to overcome the challenges
• Use Apple's platform
• Secure, Powerful, Visionary

30. Summary
• Define goals
• Identify problems to solve with mobile
• Define strategies
• Execute and succeed with our help