1. Mobile marketing
what’s different?
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2. summary
• market figures
• mobile marketing survey results
• technologies & cases
• ChaCha (USA)
• the future
• tips & tricks
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3. market figures
10.503.250 residents 11.550.530 mobile subscriptions
sources: The Netsize Guide 2010, MEC, ISPA, Apple, Morgan Stanley
= 109.97% mobile penetration rate
3.151.537 active internet connections
250.000 applications in the Apple App Store
1.402.504 Belgians surf several times per week
with their mobile
mobile internet penetration will be higher
than desktop penetration in 2013
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4. mobile marketing survey results
Netsize Mobile Marketing Survey 2009
•221 respondents from four regions
•68% of the respondents from Europe
respondents
•33% from B2B
•22% focused on B2C
•39% served a mix of the two sectors
sectors
•marketing services: 25%
•entertainment, media and publishing: 11%
•ICT: 23%
•financial services: 10%
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5. relevancy rules
7%
18%
19%
24%
25%
27%
27%
35%
39%
41%
52%
others
integration with existing CRM systems
economic situation driving look for alternative media
easy to use tools
success cases
speed of implementation of mobile campaigns
conversion ratios
cost of reach
objective measurements
integration with mobile and online media
precise targetting
drivers
copyright: 2009 Netsize
results
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6. messaging leads the pack
copyright: 2009 Netsize
9%
22%
14%
17%
31%
29%
35%
26%
51%
52%
10%
11%
12%
15%
20%
21%
23%
25%
42%
57%
other
MMS
Bluetooth campaigns
keywords ads and links with mobile search
coupons, barcodes, QR codes
branded mobile content
branded mobile applications
banner ads
mobile website
SMS text messaging (inbound & outbound)
planned used
tactics
n= 169
results
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7. keep the customer
copyright: 2009 Netsize
6%
37%
37%
64%
65%
17%
25%
27%
43%
56%
don't use it yet
mobile commerce
transactional communications
retention/loyalty
acquisition
used or using plannedn= 170
objectives
results
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8. Red Cross
objective
• recruitment of blood donors
• keep database of donors up to date
mechanism
• SMS zip code to 8128
• link is made between zip code and blood center
• notify donors when blood is missing
SMS
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9. Kai Mook
objective
• viral and low cost campaign for Zoo
Antwerpen about the birth of Baby
Elephant Kai-Mook
•notify people about the birth of the
elephant
mechanism
• subscription to the service on the website
• subscribers received an
SMS when the birth of the baby elephant
started
SMS
De bevalling van
mama-olifant Phyo
Phyo is begonnen! Volg
het LIVE op www.baby-
olifant.be. Groeten,
ZOO Antwerpen
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10. Nikevoice
objective
• viral campaign for Nike football
training academy
mechanism
•invite a friend via SMS or the internet
• friend receives a call and hears a message
recorded by Steven Defour
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11. Flair Loveapps
homepage clickable
splashpage
choose your version
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12. Flair Loveapps
spin the weel wheel is spinning share the task on Facebook/
play again
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13. H&Mapps
catalogue share it find the nearest H&M
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14. ChaChacase
what is ChaCha?
ChaCha provides a revolutionary, free "ask-a-smart-
friend" answers multi platform service where users can
ask questions 24/7 to real people known as "Guides".
what is ChaCha mobile?
ChaCha mobile is a highly effective, targeted and
proven way to reach an audience on-the-go
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15. ChaChacase
how does it work?
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16. the futurewhat’s next?
Augmented reality is a term for a live
direct or indirect view of a physical
real-world environment whose
elements are augmented by virtual
computer-generated imagery.
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17. tips & trickstip!
make it relevant for your customer
HERE
NOW
create a clear ‘what’s in it for me’ for your
customer
define your objective
•do you want to...
•sell stuff?
•entertain people?
•create traffic to your other channels?
•create extra ‘touch moments’ with your consumers?
don’t forget to ask permission,
opt-in must be done by SMS
what makes your message/offer/ campaign
‘mobile’ in order to create a better/different
user experience compared to your other
channels?
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18. the end
Thank you for your attention!
bart@ringring.be
0478/34 56 90
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