Agenda of the FAME Coaching & Pitching Event in Copenhagen (12-14 November 2012). FAME (Facilitating Access & Mobilisation of European finance for Creative industry growth) is a European project co-financed by the Competitiveness and Innovation Framework Programme (CIP) under the European Creative Industry Alliance. The main objective of FAME is to strengthen the fast-growing sector of Creative Industries (CIs) by helping channel financial resources to initiatives in this area.

1. FAME AGENDA COPENHAGEN 12-14 NOVEMBER 2012
12.11.2012 13.11.2012 14.11.2012
9:30 – 12:00 FAME+CBC Pitching CBC Live Pitches
3 Sessions of 15 Pitches
Pitching Participants:
−Winners of the National CBC Competitions
−Selected FAME Companies 10:00 – 11:00 FAME Wrap-Up World Café
15:30 – 18:00 13:30 – 17:00 13:30 – 17:00 Selection of Winners/
Special FAME Session: FAME European CBC Case Studies Awarding Ceremony
„Pitch Training“ Creative Startup
Training
18:00: Official Opening CBC 19:00: Gala Dinner 18:00: After Party

2. Monday, 12 November 2012
15:30 – 18:00
Special FAME Session:
„Pitch Training“
15:30 Introduction Remarks:
„Success Factors for Pitching“
(Allan Rasmussen, Investment Expert at CAT SCIENCE PARK)
15:50 Test Pitching:
+ 5 minutes Pitch by each FAME company
+ 5 minutes Feedback from the FAME experts
(Kim Ove Olsen, CAT SCIENCE PARK / Allan Rasmussen, CAT SCIENCE PARK /
Luigi Amati, Meta Group)
= 10 minutes per company
17:50 Closing Remarks by Allan Rasmussen

3. Tuesday, 13 November 2012
13:30 – 17:00
FAME European 13:30 Welcome (Michela Michilli, Filas)
Creative Startup 13:40 Keynote: Person-Centered Innovation: Dealing with resistance.
Training
Open to all (Klaus Haasis, bwcon)
14:00 Interactive Learning Session
Business Model Generation (Jasper Bouwsma, Vujàdé Ltd.)
Financing Instruments (Kim Ove Olsen, CAT Science)
Team & Finance – Role of Business Angels (Luigi Amati, Meta Group)
15:00 1-to-1 Coaching:
Check Your Business Model!
Session special for
FAME companies
Check Your Financing!
Business model table: Financing table
By Klaus and Jasper By Luigi and Kim / Allan
− Group A : 50 minutes − Group B: 50 minutes
− Group B: 50 minutes − Group A: 50 minutes
Coaches meet Start-Ups: Coaches will form 2 tables and will discuss/give
feedback to companies in groups.
[Each group with ca. 5 companies → each company has 10 minutes]
16:45 Conclusions & Recommendations (tbd.)

4. Wednesday, 14 November 2012
10:00 – 11:00 FAME Wrap-Up World Café → Aim: analysis of the coaching & pitching and elaborate on
recommendations for future coaching, training & pitching events
 Limited Participants (around 10 – 12 people):
 FAME project partner representatives
 2-3 CI companies representatives
 2-3 investors
 1-2 coaches
 Format: World Café
 3 tables of 3-4 people
 working on 1 special topic/question for 15 minutes
 then change the table (one person stays as moderator of the table)
 FAME companies can attend the CBC Award Show
 to learn from their peers
 to network with present investors, coaches, potential international partners