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From Website to Experience Redesigning the English Department’s Digital Space Chris Backus  ▪  Geoffrey Owens  ▪   Bradley Wetzell ODU Undergraduate Research Symposium, 2010
Overview Conventional Design Workflow Solution Redesign Artifact Assess Client’s Needs From Website to Experience 2 Problem
User-Centered Design Workflow Requirements Gathering Problem ,[object Object]
Landscape Analysis
Content Inventory
Card Sorting
Controlled VocabularyUsability Testing Solution Information Design ,[object Object]
Wireframing
Prototyping
ProductFrom Website to Experience Overview 3
The Problem From Website to Experience From Website to Experience 4 Requirements Gathering Problem Usability Testing Solution Information Design
From Website to Experience 5 The Problem
From Website to Experience 6 The Problem
From Website to Experience 7 The Problem
From Website to Experience 8 The Problem
From Website to Experience 9 The Problem
Requirements Gathering From Website to Experience From Website to Experience 10 Requirements Gathering Problem Usability Testing Solution Information Design
Purpose Discover wants  Deduce needs  Achieve ‘buy-in’ Our Stakeholder Dr. Kathie Gossett In charge of maintaining the digital space From Website to Experience 11 Requirements Gathering Stakeholder Interviews
From Website to Experience 12 Stakeholder Interviews Copyright by Alex Gorbatchev
Results 3 Main User Groups Prospective students Current students Faculty Wants Searchable (No Flash Content) No frames Needs Streamlined Easily updated From Website to Experience 13 Requirements Gathering Stakeholder Interviews
Purpose Find similar products, same target audience See what works / doesn’t work Our Landscape Christopher Newport Norfolk State Virginia Commonwealth William & Mary From Website to Experience 14 Requirements Gathering Landscape Analysis
Evaluation Criteria (IBM) Home Page Navigation Content ROT Links Labels Performance Readability Organization Search Visual Appeal From Website to Experience 15 Requirements Gathering Landscape Analysis
From Website to Experience 16 Christopher Newport
From Website to Experience 17 Norfolk State
From Website to Experience 18 Va. Commonwealth
From Website to Experience 19 William & Mary
Results Navigation Location Standardized information Less is more Photographs make a difference From Website to Experience 20 Requirements Gathering Landscape Analysis
Purpose Discover what we have now Find potential improvements From Website to Experience 21 Requirements Gathering Content Inventory
Example Current ‘Academics’ Section Inventory From Website to Experience 22 Requirements Gathering Content Inventory
Results Content overlap ROT (Redundant, Outdated, or Trivial) Disorganized map Text overload From Website to Experience 23 Requirements Gathering Content Inventory
Purpose Discover logical information groups Develop controlled vocabulary Guide site map design From Website to Experience 24 Requirements Gathering Open Card Sorting
Results 8 main sections Controlled vocabulary ‘Undergraduate Programs’ ‘Graduate Programs’ ‘Advising’ ‘Faculty and Staff’ ‘Research and Publications’ ‘Writing Assistance’ ‘External Links’ From Website to Experience 25 Requirements Gathering Open Card Sorting
Information Design(Part I) From Website to Experience From Website to Experience 26 Requirements Gathering Problem Usability Testing Solution Information Design
Purpose Illustrate new site organization Provide easy reference for designers From Website to Experience 27 Information Design I Site Mapping
From Website to Experience 28 Site Map Example
Purpose Provide information organization template Create standard structure for each ‘type’ of page From Website to Experience 29 Information Design I Wireframing
From Website to Experience 30 Wireframe Examples
From Website to Experience 31 Wireframe Examples
From Website to Experience 32 Site Map Example
From Website to Experience 33 Wireframe Examples
Purpose Create interactive mockup for usability testing ‘Stripped down’ design Minimize reaction to design / color choices From Website to Experience 34 Information Design I Interactive Prototyping
From Website to Experience 35 Examples
From Website to Experience 36 Examples
Usability Testing From Website to Experience From Website to Experience 37 Requirements Gathering Problem Usability Testing Solution Information Design
Purpose Allow users to interact with information architecture Ensure expected interactions  Procedure Develop use scenarios Instruct users to ‘think out loud’ From Website to Experience 38 Usability Testing
Usability Testing Demonstration From Website to Experience 39 Usability Testing
Results 16 Participants 0% had problems with right-hand navigation links 63% had difficulty navigating back to home page Need to create a ‘Home’ link in navigation bar 92% able to navigate to required information From Website to Experience 40 Usability Testing
Information Design(Part II) From Website to Experience From Website to Experience 41 Requirements Gathering Problem Usability Testing Solution Information Design
Purpose Create the environment that the site will ‘live in’ Refine the user experience / interaction From Website to Experience 42 Information Design II Product
Examples From Website to Experience 43 Information Design II Product
Examples From Website to Experience 44 Information Design II Product
Examples From Website to Experience 45 Information Design II Product
Examples From Website to Experience 46 Information Design II Product
Examples From Website to Experience 47 Information Design II Product
The Solution From Website to Experience From Website to Experience 48 Requirements Gathering Problem Usability Testing Solution Information Design
From Website to Experience 49
From Website to Experience 50
From Website to Experience 51

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Notes de l'éditeur

  1. BRAD:INTRO
  2. BRAD
  3. BRAD
  4. BRADPOINT OUT LACK OF CONTRASTREPITITIONALLIGNMENTPROXIMITY
  5. GEOFF
  6. GEOFF