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hi. welcome to American Red Cross social media.
Listen
 
philosophy: to empower people to get help and give help   help people prevent, prepare for, and respond to emergencies with social media
here’s some of our official social media stuff  Blog   l   Twitter   l   Facebook   l   DisasterNewsroom   l   Flickr   l   YouTube   l   Good2Gether   l   LinkedIn   l   SocialVibe   l   Ammado
 
this guide is not  just  for communicators and marketers it’s for anyone who: spends time online and is a Red Crosser
 
Text Haiti Donation Spikes News of the Haiti earthquake spread rapidly Larry King Live Special American Idol Super Bowl NFL Playoff Games Spikes spurred by social media, news, broadcast promotions Sábado Gigante Telethon
Within days of the earthquake Text Haiti to 90999 was everywhere.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why It Worked
When Twitter Accounts Collide @PatrickSallee @NadiaCP @00dawn @RobinParker @TheBaileyBrand @wharman @riaglo @infobabe @your_mssunshine @NealDenton @SiobhanK524 @danelle @MarthaCarlos @allierose @kristianakocis @deirby @sweenyj @DaphneHart @MOinkslinger @erincounihan @BritishPat @jonlode
 
How We Handled #GettngSlizzerd
The Response
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Daphne Hart Marketing and Public Affairs American Red Cross of Orange County [email_address] (714) 481-5375 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Gravity Summit Daphne Hart, Red Cross

  • 1. hi. welcome to American Red Cross social media.
  • 3.  
  • 4. philosophy: to empower people to get help and give help help people prevent, prepare for, and respond to emergencies with social media
  • 5. here’s some of our official social media stuff Blog   l  Twitter   l  Facebook   l  DisasterNewsroom   l  Flickr   l  YouTube   l  Good2Gether   l  LinkedIn   l  SocialVibe   l  Ammado
  • 6.  
  • 7. this guide is not just for communicators and marketers it’s for anyone who: spends time online and is a Red Crosser
  • 8.  
  • 9. Text Haiti Donation Spikes News of the Haiti earthquake spread rapidly Larry King Live Special American Idol Super Bowl NFL Playoff Games Spikes spurred by social media, news, broadcast promotions Sábado Gigante Telethon
  • 10. Within days of the earthquake Text Haiti to 90999 was everywhere.
  • 11.
  • 12. When Twitter Accounts Collide @PatrickSallee @NadiaCP @00dawn @RobinParker @TheBaileyBrand @wharman @riaglo @infobabe @your_mssunshine @NealDenton @SiobhanK524 @danelle @MarthaCarlos @allierose @kristianakocis @deirby @sweenyj @DaphneHart @MOinkslinger @erincounihan @BritishPat @jonlode
  • 13.  
  • 14. How We Handled #GettngSlizzerd
  • 16.
  • 17.