Contenu connexe Similaire à Qrca 2009 - New Market Research (20) Qrca 2009 - New Market Research4. The result of true
engagement
ask questions
share thoughts
personalize examples
photo credit: flickr - theparadigmshifter
5. topics
what is it?
how is it changing research?
what’s its value to us?
where do we start?
where is it going?
6. evolution of marketing and
brand communication
strategies
the modern business is
constantly innovating, not to
“win”, but to survive
17. SM helps to flip the funnel
insights
advertising Research
marketing PR
insights
advertising
Research
customer marketing
PR
18. companies are constantly
implementing new SM
strategies.
how can we develop research
that increases success, lowers
risk and raises profitability?
19. companies are constantly
implementing new SM
strategies.
how can we develop research
that increases success, lowers
risk and raises profitability?
25. fastest growing community site
-1,382% increase in visits
475,000 unique in Feb 08 - 7 million Feb 09
131% increase in March up to 9.3 Million
largest age group adults 35 - 49
28. US Airways flight – Janis Krum, ferry
passenger, first to tweet before any
traditional media
31. real-ti line?
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how does utilizing SM make sense for your project?
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51. if you haven’t figured it out, it’s
not about your network...it’s
about theirs!
71. we are past “twitter is cool”
and “get a facebook page”
73. SM gives us another valuable
tool to obtain consumer
insights
74. as our clients begin to
understand this evolution, they
will expect us to as well.
76. Ben@SpychResearch.com
215.501.2341
SpychResearch.com
@SpychResearch
.com/in/Benjamin Smithee
/ben.smithee