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Development of Gree
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Stephen Zhao
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this ppt collects some info. on gree's business model, financial data and other situation.
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Development of Gree
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田中良和 (Yoshikazu Tanaka)
IPO(GEE), 2008-12-17, 东京证券交易所创业板 IPO 市值 12.5 亿美元 , Mixi 9.5 亿美元 KDDI 7.6% 2004-02 Gree & Mixi, 2004-01 Orkut 2008-10 Gree 716 万 , Mixi 1500 万 Gree 16-30( 年龄 ) Gree mobile only, Mixi internet+mobile Gree 830 亿 / 月 PV, 98% mobile Gree 81 人 ( 雇员 )
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基础 产品与服务 顾客
财务 成本 收入 Gree 的核心能力表现在它对进入市场时机的把握 (2004-02) 、用户细分的准确 (16-30 mobile) 和合作伙伴的选择 (KDDI, 3G 用户比例最高的 Mobile 运营商 ) 。 Casual Flash Game 和 Avatar 产品群 ( 付费 ) 为 Gree 带来了源源不断地收入。 2009-06 预计达到 3860 万美元利润。 时机、用户细分 KDDI 虚拟身份 识别供需 SNS, flash 游戏 ,Avatar 用户细分 移动终端 电视广告 16-30 岁 手机用户
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Mobagetown/DeNa 手机领域竞争 Mixi
mobile 的竞争 运营商加盟,背后有 vodafone
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基础 产品与服务 顾客
财务 成本 收入 这是一道填空题,想象的空间很 大 合作伙伴 : 中国移动 ? 中国电信 ? 推广渠道 : Sina.com or Focus Media( 楼宇 ) 服务与产品 : 新闻、音乐、视频、博客、相册、播客、论坛、 SNS 核心竞争力 : 内容、渠道 用户细分 : 年龄、收入、性别、教育程度、行为习惯 用户细分
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