The document summarizes the Turkish internet market and the services provided by Netbook Media, a Turkish digital media agency. Some key points: - Turkey has over 30 million internet users, with the largest demographic being ages 15-30. - Netbook Media represents over 60 Turkish publishers and global sites like Yahoo, reaching over 80% of Turkish internet users. - It provides digital advertising services across various categories including news, finance, sports, technology, youth, social networks, and women's sites. - Detailed traffic statistics and descriptions are given for many Turkish publisher sites in each category.

1. www.netbookmedia.com 31/03/10 Netbook Media Digital Network

2. Internet and TURKEY Turkish internet market with 30,000,000+ users

3. Age Split of TR Online Population Age 8 -17 Age 18 - 24 Age 25 - 34 Age 35 - 44 Age 45+

4. Gender Split of TR Online Population Female Male

5. Internet Usage in Turkey %45.96 Home %31.21 Internet Cafe Connections from? %37.52 Work

6. Internet Usage in Turkey %18.94 of household have internet access

7. Internet Usage in Turkey %29.46 of house hold individuals using computer %26.67 of them are online .

8. TR Internet Market * Advantages Turkish users are extremely dynamic Fast growing penetration Advertisers believe in medium World quality products and services International players are interested in market Response rates are over world averages

9. TR Internet Market * Disadvantages Infrastructure is deficient and expensive Advertisers do not have a settled strategy for medium Negative PR Decision makers are lack of knowledge Turkey do not have a settled strategy

10. TR INTERNET AD MARKET 09 (x1000 TL) TOTAL:255.000

11. TR Online Spendings – Display Ad. %29,6 %25 %46 %81 %75 % 5,8

12. SOS Ad Networks & Publishers (Display)

16. Search Engines Prefered Search Engines Frequently Used Search Engines

17. Most Frequently Visited Websites ComScore reflects the internet usage of people over 15 and people connecting internet from home and office, excluding under 15 user habits and internet cafe penetration.

18. Most Frequently Visited Websites ComScore reflects the internet usage of people over 15 and people connecting internet from home and office, excluding under 15 user habits and internet cafe penetration.

19. Adnetworks & Publisher TRAFFICS (X1000 Imp.)

20. NetBook Media

22. 3rd media agency established to serve brands with “More media” approach Güzel Sanatlar Group An innovative project group working on Direct Marketing A media planning and buying agency with an expertise on radio broadcast Technically well-equipped post-production company Turkey’s leading TV producer Leading media planning and buying agency A technology company developing and marketing interactive tv and pay tv systems Turkey’s leading full-service advertising agency GÜZEL SANATLAR SAATCHI & SAATCHI Digital Media Planning and Design Agency D igital Network and Marketing Company

23. Leading media planning and buying agency media agency of the year

24. 3rd media agency established to serve brands with “More media” approach

25. Turkeys Leading production Company

28. www.netbookedia.com 31/03/10 Netbook Media Digital Network In addition to our exclusive network, we represent global portals such as Yahoo!, Netlog and Tillate in Turkey reaching out to %80 of Turkish Internet users. Along with web representation, Netbook Media also offers exclusive, open means of representation in mobile. Brand sales, Sponsorship, Audience/Categories and Network are all included in our services.

30. www.netbookedia.com 31/03/10 Netbook Media Digital Network Where are we ? We serve Digital Advertising Marketplace with 61 publishers . The range of our Inventory; Impression : 2.223.339.891 imp. Mainpage Impression : 327.049.066 imp. Reached Unique Visitors; 28.8 M unique visitors.

31. www.netbookedia.com 31/03/10 Portal Category Inventory Publishers : 1 Impressions : 800.000.000 Imp. Mainpage Impression : 50.000.000 Imp. Unique Visitors : 8.000.0000 Publishers Yahoo!

32. www.netbookedia.com 31/03/10 News Category Inventory Publishers : 7 Impressions : 604.846.500 Imp. Mainpage Impressions : 305.520.000 Imp Unique Visitors : 28.817.676 Publishers Haber7, HaberTurk, Memurlar.net, Samanyolu Haber, Gazeteoku, Haber3, İnternet Finans,

33. www.netbookedia.com 31/03/10 News Category Inventory 145.000.000 Imp . 6.090.100 U.V. Monthly Traffic Monthly Unique Visitors Content News 83.590.000 İmp . Monthyl Mainpage Traffic

34. www.netbookedia.com 31/03/10 News Category Inventory 165.000.000 Imp . 7.500.000 U.V. News 90.000.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

35. www.netbookedia.com 31/03/10 News Category Inventory 121.000.000 Imp . 6.100.000 U.V. News 60.000.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

36. www.netbookedia.com 31/03/10 News Category Inventory 59.400.000 Imp. 2.339.000 U.V. News 22.000.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

37. www.netbookedia.com 31/03/10 News Category Inventory 35.443.800 Imp . 2.391.000 U.V. News 26.653.000 Imp . Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

38. www.netbookedia.com 31/03/10 News Category Inventory 42.432.000 Imp . 2.365.000 U.V . News 12.295.300 Imp . Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

39. www.netbookedia.com 31/03/10 Finance Category Inventory Publishers : 3 Impressions : 3.456.500 Imp. Mainpage Impressions : 1.800.000 Imp Unique Visitors : 175.570 Publishers İnternet Finans,Capital, Ekonomist Online

40. www.netbookedia.com 31/03/10 Finance Category Inventory 1.500.000 Imp . 70.000 U.V. News / Finance 1.000.000 Imp . Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

41. Finance Category Inventory 1.500.000 Imp . 35.000 U.V. News / Finance Monthly Traffic Monthly Unique Visitors Content

42. Finance Category Inventory 500.000 Imp . 25.000 U.V. News / Finance Monthly Traffic Monthly Unique Visitors Content

43. www.netbookedia.com 31/03/10 Publishers : 4 Impressions : 81.195.000 Imp. Mainpage Impressions : 17.080.000 Imp Unique Visitors : 4.684.000 Publishers İnternetspor, HT spor, Spor3, Ofansif Sports Category Inventory

44. Sports Category Inventory 45.725.000 Imp . 2.592.718 U.V. News / Sports 8.750.000 Imp . Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

45. Sports Category Inventory 13.686.000 Imp . 657.500 U.V. News / Sports 3.501.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

46. Sports Category Inventory 18.000.000 Imp . 950.000 U.V. News / Sports 5.000.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

47. Sports Category Inventory 278.360 Imp . 60.000 U.V. News / Sports 45.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

48. www.netbookedia.com 31/03/10 Technology Category Inventory Publishers : 5 Impressions : 32.500.000 Imp. Mainğage Impressions : 4.242.000 Imp. Unique Visitors : 6.250.000 U.V. Publishers ChipOnline, PC Net, Hardwaremania, Level Online, Mobil İletişim

49. Technology Category Inventory 18.310.500 Imp . 2.532.000 U.V. Technology 2.958.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

50. Technology Category Inventory 5.545.000 Imp . 2.436.000 U.V. Technology 302.500 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

51. Technology Category Inventory 2.591.000 Imp . 851.000 U.V. Technology 27.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

52. Technology Category Inventory 1.678.000 Imp . 266.000 U.V. Technology 55.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

53. www.netbookedia.com 31/03/10 Youth Category Inventory Publishers : 20 Impressions : 879.775.649 Imp. Mainpage Impressions : 86.938.622 Imp. Unique Visitors : 16.211.300 Publishers Netlog, Sanalika, Akampus, Zaplat, 2yüz, Geyikoloj, Blue Jean, Hey Girl, Tureng, İnteresan, Tilllate, İstiyorus, Bekar Mutfağı, Oyunvizyon, PowerTurk, PowerClub, Power XL, PowerturkTV, PowerFM

54. Youth Category Inventory 750.000.000 Imp . 5.500.000 U.V. Youth/ Portal 62.700.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

55. Youth Category Inventory 14.435.000 Imp . 70.000 U.V. Youth / University 839.500 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

56. Youth Category Inventory 45.000.000 Imp . 3.500.000 U.V. Youth / Game Monthly Traffic Monthly Unique Visitors Content

57. Youth Category Inventory 12.900.000 Imp . 2.700.000 U.V. Youth / University 3.900.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

58. Youth Category Inventory 9.000.000 Imp . 1.500.000 U.V. Youth 250.200 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

59. Youth Category Inventory 4.600.000 Imp . 990.000 U.V. Youth 513.200 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

60. Youth Category Inventory 6.232.752 Imp . 772.500 U.V. Youth / Music 3.191.500 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

61. Youth Category Inventory 7.500.000 Imp . 500.000 U.V. Youth 1.500.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

62. Youth Category Inventory 2.000.000 Imp . 92.700 U.V. Youth / Food 700.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

63. Youth Category Inventory 12.343.000 Imp . 407.000 U.V. Youth / Dictionary 12.261.450 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

64. Youth Category Inventory 3.000.000 Imp . 78.000 U.V. Youth Monthly Traffic Monthly Unique Visitors Content

65. Youth Category Inventory 2.000.000 Imp . 41.000 U.V. Youth Monthly Traffic Monthly Unique Visitors Content

66. Youth Category Inventory 3.400.000 Imp . 223.000 U.V. Youth 410.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

67. Youth Category Inventory 137.500 Imp . 45.000 U.V. Youth 131.500 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

68. Youth Category Inventory 186.500 Imp . 60.000 U.V. Youth 180.500 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

69. Youth Category Inventory 128.500 Imp . 56.000 U.V. Youth 127.500 Imp. Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

70. www.netbookedia.com 31/03/10 Social Network Inventory Publishers : 3 Impressions : 842.000.000 Imp. Mainpage Impressions : 64.207.000 Imp. Unique Visitors : 9.800.000 Publishers Netlog, Sanalika, Akampus

71. www.netbookedia.com 31/03/10 Women Category Inventory Publishers : 9 Impressions : 37.186.000 Imp. Mainpage Impressions : 5.361.000 Imp. Unique Visitors : 3.281.000 Publishers Cosmoturk, 2kadin, Netbebeği, Pırlantanet, Medyamoda, Bekarmutfağı, Dobişko, Lezzet, Özelyemekler

72. www.netbookedia.com 31/03/10 7.450.000 Imp. 93.000 U.V. Women 2.500.000 Imp. Women Category Inventory Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

73. www.netbookedia.com 31/03/10 3.900.000 Imp. 1.800.000 U.V. Women 150.000 Imp. Women Category Inventory Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

74. www.netbookedia.com 31/03/10 1.268.000 Imp. 28.453 U.V. Women / Baby 120.000 Imp. Women Category Inventory Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

75. www.netbookedia.com 31/03/10 3.000.000 Imp. 320.000 U.V. Jewellery 300.000 Imp. Women Category Inventory Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

76. www.netbookedia.com 31/03/10 2.000.000 Imp. 43.480 U.V. Food 415.000 Imp. Women Category Inventory Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

77. www.netbookedia.com 31/03/10 578.000 Imp. 122.000 U.V. Food 11.000 Imp. Women Category Inventory Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

78. www.netbookedia.com 31/03/10 1.500.000 Imp. 219.000 U.V. Food Women Category Inventory Monthly Traffic Monthly Unique Visitors Content

79. www.netbookedia.com 31/03/10 2.000.000 Imp. 46.215 U.V. Food 565.000 Imp. Women Category Inventory Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

80. www.netbookedia.com 31/03/10 2.260.000 Imp. 143.000 U.V. Fashion 138.000 Imp. Women Category Inventory Monthly Traffic Monthly Unique Visitors Content Monthyl Mainpage Traffic

81. www.netbookedia.com 31/03/10 Doğan Burda Publisher Group Inventory Publishers : 17 Impressions : 3.014.600 Imp. Unique Visitors : 729.320 kişi Publishers Tempo, Heygirl, Atlas, Formsante, Evim, Bluejean, Capital, Elele, Elle, Ekonomist, Autoshow, Haftasonu, Maisonfrancaise, YachtTurkiye, Elledecor, İstanbullife, Evbahçe

82. Thanks www.netbookmedia.com 31/03/10