1. Presented by Chin Joe Yee

2. The second largest toy
manufacturer in the world
main product is LEGO®
brick
another trademark is their
mini figure™

3. Care for education and
incorporate within
combines unique, inspiring
qualities of LEGO bricks
with STEM subject
Develop product series
according to the age
categories.

4. Get into Architecture design
and TV, mini movies,
games,etc
LEGO Friends as a series aimed
to girl’s market
Developed the MINDSTORMS
series in 1990s
Came out with LEGO CUUSOO

5. LEGO Architecture series
LEGO Friends
LEGO Club

6. For LEGO fan to share
their ideas with LEGO
Projects with 10,000
supporters have the
chance to become an
official LEGO products.
Get 1% of the total
sales of the product

7. Expended into too many different areas,
company had lost its way
Fail to patent LEGO Brick as the advantage
to competitors
rise of computer games increasing squeeze
on the traditional toy market
high cost of production, a brick – had
grown to almost 15,000

8. record profits of £660 million in 2012,
number-one toy manufacturer by market
share in Europe and Asia,
number two in North America in this
September
LEGO FRIENDS be the first Christmas wishes
gift in 2011 among girls
Luca’s case brings hope to the loyal LEGO
fan
Maintained a lower cost with multiproduction