1. ROYAL PIN DONUTS
A Social Media Marketing Pitch

2. The Social SJSU Group.
Who are we? What are we about?
Each of us brings a different skill set to the
campaign. Our goal is to use our skills to
make your donuts a relatable thing in the
every-day lives of your customers.
We are BOLD, CREATIVE, and FUNNY.

3. Meet our team.
We didn’t choose the donut life. The donut life chose us.

4. You’ve got the goods.
What makes you stand out?
You are a mom-and-pop store.
The city of South San Francisco is
unique and close-knit.
You have a unique store identity.

5. Who relates to your dough?
Target market research of your audience.
Based on your location and our
research your target market is:
– Young professionals
– Families
– Aged 30-45
This is not an exclusive market, but
where majority of our focus will be.

6. Creating the Royal crown.
Our branding process for your store.
We wanted to create a logo that
was clean and easy to read.
We put a circular shape around
the name to emulate a donut.
“Family Operated. Community
Focused”: We used your
strengths as a family run shop
located in a very community
driven city to create this slogan.

7. Nobody is talking about your sprinkles.
You’re customers are having valuable conversations
without you.
Take part in the conversations, but also be the ones to
create the conversation.
Your customers are talking about their favorite places to
eat and hang out. Facebook will help you stay
connected to your audience and allow you to tell the
stories they want to talk about.
Twitter is a great way for you to have real-time
conversations with your customers. It’s also
another effective way for you to share your stories
with your audience.

8. Behind every donut is a great story.
Four content themes that best tell your story.
Day in the Life: Tells funny and entertaining stories of donuts doing
every day things.
Donut Journey: This theme takes people around the world and
educates them on donut-like pastries from around the world.
Shout Out: Content created specifically for customers to highlight
their support and involvement with your store.
Community: Content created to showcase events that bring the
community together.

9. Show, don’t tell.
Creating media for your content themes.
We plan to look at current events (local
and national), trending topics and
relatable subjects to get ideas for
media.
We will also search popular hashtags on
Facebook and Twitter to use when
creating conversations.

19. Not every donut is perfect.
How we used analytics to measure what works and what
doesn’t.
“Measurement is the first step that leads to
control and eventually to improvement. If
you can’t measure something, you can’t
understand it. If you can’t understand it, you
can’t control it. If you can’t control it, you
can’t improve it.”
― H. James Harrington, CEO Harrington
Institute

20. Likes and Follows.
Our projections for your cross-social performance.
2 social platforms will be monitored.
Based on our analytics we project a 125% increase in
audience growth over a two month period.
Based on our projected growth, if we post 10 (or more) times
a week, we will have an average of 7.5 engagements per
post.
We will take a mixed media content approach.
– Photos
– Videos
– Links

21. Hop in our DeLorean.
Our future projections for your brand.

23. The light at the end of the tunnel.
Our 2 month end reach projections for Facebook and
Twitter.

24. Thank You!
facebook.com/royalpindonuts
@royalpindonuts