Persona Profile Building

1. Claire, the college grad

2. Claire, the college grad
Background:
• Recent college graduate,
just employed, getting
through everyday with a
little help from coffee.
• Hired as a Sports Reporter
in Montgomery, Alabama,
for the Alabama News
Network.
• Graduated from the
University of Florida. Love
to read and write
Demographics:
• Female
• 20-25 year-old age range
• $55,000 estimated income
• Suburban to city
Identifiers:
• energetic, young, open-
minded and humble
• Always has coffee
• Work the extra hours to get
things done right and
makes sure she did them

3. Claire, the college grad
Goals:
• Ensuring to cover news stories involving sports in the epicenter of the SEC.
• Performs sportscasts and sport specials throughout the year
• Staying organized and on-top of all her events.
Challenges:
• Performing all her duties in the day she is given.
• Covering her sportscasts in a appropriate and timely manner.
• Staying professional and lively as she is on the air, off the air.
How We Help:
• She relied on coffee to get her through college, so she’s turning to Starbucks
in her new area to help her get through her work day. My company will be
there to provide her with not only the energy she needs to get through a
hectic day, but as a comfort because she turned to coffee in college.
• Provide her with a more convenient, better quality product from Starbucks
than what she used to drink in college. Starbucks is here to help her through
her new feat: her new job.

4. Claire, the college grad
Real Quotes:
• “Erin Andrews is the ultimate
goal.”
• “My coffee better be here
when I’m done talking about
Roll Tide.”
• “On-air interviews with the
athletes reminds me why this
is all worth it”
Common Objectives:
• Is Starbucks too expensive?
• I’m used to Dunkin or
attempting to make it myself,
how will I know what I want.

5. Claire, the college grad
Marketing Messaging:
• Better quality coffee that is
worth the price.
Elevator Pitch:
• Starbucks products not only
offer healthy alternatives,
but our member rewards
program include discounted
offers. As well as, quality
and loyalty to our
consumers for the price; a
guarantee our consumers
are always satisfied.

6. Claire, the college grad
Social Media Messaging Samples
• Twitter: “Staring my day
with coffee from
@Starbucks is probably
going to be one of my
greatest decisions today
#psl”
• Instagram: “My favorite
site to see before work”
• *this picture is from unsplash.com, taken by Blake
Richard Verdoorn, but my persona would probably
take a photo similar to this with the caption
above*
• Instagram fits Claire best.

7. Claire, the college grad
• Social Media Messaging Samples
• Facebook: “Trying to collect enough member stars through
the Starbucks app to become a gold member and get free
refills through out the day is my latest and greatest challenge.”