Individual10 ste pmarketing planc2

Michelle Cabunilas June 2011 10 STEP Marketing Plan for C2 Green Tea http://cabunilasmichelle.blogspot.com

Disclaimer ,[object Object],[object Object],[object Object],[object Object],[object Object],http://cabunilasmichelle.blogspot.com

Step 1 – 5 Every BODY! Every Reason!! ,[object Object],[object Object],[object Object],[object Object],[object Object],http://cabunilasmichelle.blogspot.com

[object Object],[object Object],[object Object],[object Object],[object Object],Step 6 - 10 C2’s Marketing Mix and Strategy http://cabunilasmichelle.blogspot.com

1. C2’s Primary Target-health conscious individuals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://cabunilasmichelle.blogspot.com

1. C2’s Primary Target-health conscious individuals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://cabunilasmichelle.blogspot.com

1. C2’s Primary Target-health conscious individuals ,[object Object],[object Object],[object Object],[object Object],[object Object],http://cabunilasmichelle.blogspot.com

2. Healthy living for Every-BODY!! http://cabunilasmichelle.blogspot.com Need to be healthy & fit Develop of good self-confidence For a good body and mind

2. Healthy living for Every-BODY!! ,[object Object],[object Object],[object Object],http://cabunilasmichelle.blogspot.com

3. Competing with the leading brand. ,[object Object],[object Object],[object Object],http://cabunilasmichelle.blogspot.com

3. Competing with the leading brand. http://cabunilasmichelle.blogspot.com

4. Number 1 option for a healthier drink. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://cabunilasmichelle.blogspot.com

5. Competitors data http://cabunilasmichelle.blogspot.com

5. P SE data, C2’s share is 71%, its total market size is approximately P1.9billion ,[object Object],[object Object],[object Object],http://cabunilasmichelle.blogspot.com

6. Antioxidants for every- BODY!! http://cabunilasmichelle.blogspot.com C2 Cool & Clean is a line of high quality green tea-based beverages that are delicately brewed from 100% natural tea leaves. C2 is healthy, refreshing and cleansing. C2 Green Tea comes in 7 flavors namely Plain, Lemon, Apple, Peach, Orange, Forest Fruits, and Strawberry. Aside from this, a sugar-free variant has also been added for those who prefer the same green tea goodness but with lesser sugar content. C2 Sugar-free is currently available in Apple flavor only.

6. Antioxidants for every- BODY!! http://cabunilasmichelle.blogspot.com C2 Cool & Clean Green Tea contains antioxidants called “Catechins” which are more potent than Vitamins C & E. These antioxidants can prevent certain cancers by boosting the immune system. It can also speed up your metabolism, lower cholesterol, reduce the risk of heart disease and even aid in weight loss!

7. Replicating the original C2 green tea. http://cabunilasmichelle.blogspot.com It comes in 5 pack sizes: 230ml, 355ml, 500ml, 1000ml, and 1500ml

7. Replicating the original C2 green tea. http://cabunilasmichelle.blogspot.com C2 Cool & Clean Green Tea is delicately brewed from real, 100% natural green tea leaves of Camellia sinensis . Just like the authentic Chinese teas, C2 Cool & Clean Green Tea is naturally healthy and cleansing. Other tea brands use powdered tea extracts or artificial tea flavor.

8. Every-BODY, Every reason and Everywhere!! The C2 Life! http://cabunilasmichelle.blogspot.com C2 Cool & Clean Green Tea is in every part of the globe: AUSTRALIA, NEW ZEALAND, TAIWAN, KOREA, BRUNEI, VANUATU, AMERICAN SAMOA, SOLOMON ISLANDS, NEW CALEDONIA, PAPUA NEW GUINEA, MONGOLIA, UAE, KSA, BAHRAIN, OMAN, KUWAIT, QATAR, USA, CANADA, GUAM, EUROPE, BELGIUM, CYPRUS, PALAU, VIETNAM, INDONESIA, SINGAPORE, MALAYSIA, THAILAND AND JAPAN,

8. Every-BODY, Every reason and Everywhere!! The C2 Life! http://cabunilasmichelle.blogspot.com C2 in the INTERNET C2 in a TV Commercial

8. Every-BODY, Every reason and Everywhere!! The C2 Life! http://cabunilasmichelle.blogspot.com Malls, supermarkets, beach and booths.

9. Affordable to ever-Body! http://cabunilasmichelle.blogspot.com C2 Cool & Clean Green Tea is more affordable than most softdrinks and other RTD teas. 10B Filipinos drink C2 three times a day with a size of 1.5L that costs Php4.50 per glass. 10B x 3 x 4.50 x 365= Php49.3B

10. First choice as the #1 Green Tea for Every-BODY!! http://cabunilasmichelle.blogspot.com With an eye towards the future, Universal Robina Corporation has been investing in product innovation, and has been serving many of the ASEAN countries for the past ten years. In April 2006, URC started manufacturing and selling C2 Green Tea in Vietnam, making URC Vietnam the first subsidiary outside the Philippines to manufacture and market C2. C2 is now one of the two market leaders in Vietnam and manufacturing is being expanded to meet strong market demand, as well as to export the product to other thirsty ASEAN nations. Your favorite C2 product is now also available in Malaysia and Indonesia, another testament to the multinational powerhouse that URC has become.

SUMMARY http://cabunilasmichelle.blogspot.com

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