Case presentation - Breaking new ground (CMPC)

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Philippines-Australia Community Assistance Program (PACAP)

A short presentation on how the Capiz Multi-Purpose Cooperative have become a leader in the cut-foliage industry.

Business Santé & Médecine

Presented by: Llora V. Reyes Chairperson, Capiz MPC COMPREHENSIVE MARKETING PROGRAM FOR THE FLORICULTURE INDUSTRY OF CAPIZ

About Us: Company Name: Capiz Multi-purpose Cooperative Address : Balay Kapiznon Tradehouse, McKinley St., Roxas City Date Estab. : 17 July 1989 Products : potted plants, landscape materials , cutflowers, cutfoliage , & garden inputs Services : Plant rental, flower arrangement, and landscaping No. of MSME/ Members : 30 No. of Employees : 1,043

PROGRAM VISION TO MAKE CAPIZ “ THE PREMIER SOURCE OF QUALITY CUTFOLIAGES ”

PROGRAM OBJECTIVES: ,[object Object],[object Object],[object Object]

PROGRAM COMPONENTS: ,[object Object],[object Object],[object Object]

Sustainability Mechanisms ,[object Object],[object Object],[object Object],[object Object],[object Object]

BREAKING NEW GROUNDS ,[object Object],[object Object],[object Object]

BREAKING NEW GROUNDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MARKET BREAKTHROUGHS: EXPORT MARKET - JAPAN Three (3) consecutive years of good track record in the export business. Keys: Quality and Reliability

MARKET BREAKTHROUGHS: SOUTH KOREA CMPC is set to penetrate the S. Korean market by 2010. Key: Product Diversification

BEST PRACTICES ,[object Object],[object Object],[object Object]

SUCCESS STORIES/AWARDS RECEIVED 1 ST PLACE WINNER BEST PUBLIC SECTOR PROJECTS Regional Line Agencies Category Sponsored by: NEDA & RDC VI OUTSTANDING MSME IN THE VISAYAS 2008 SEARCH FOR OUTSTANDING MSME & MASIGASIG AWARD Sponsored by: GLOBE, Bureau of Small & Medium Enterprise Development & National SMED Council

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Case presentation - Breaking new ground (CMPC)

1. Presented by: Llora V. Reyes Chairperson, Capiz MPC COMPREHENSIVE MARKETING PROGRAM FOR THE FLORICULTURE INDUSTRY OF CAPIZ

2. About Us: Company Name: Capiz Multi-purpose Cooperative Address : Balay Kapiznon Tradehouse, McKinley St., Roxas City Date Estab. : 17 July 1989 Products : potted plants, landscape materials , cutflowers, cutfoliage , & garden inputs Services : Plant rental, flower arrangement, and landscaping No. of MSME/ Members : 30 No. of Employees : 1,043

3. PROGRAM VISION TO MAKE CAPIZ “ THE PREMIER SOURCE OF QUALITY CUTFOLIAGES ”

6. OUR PRODUCTS

10. MARKET BREAKTHROUGHS: EXPORT MARKET - JAPAN Three (3) consecutive years of good track record in the export business. Keys: Quality and Reliability

11. MARKET BREAKTHROUGHS: SOUTH KOREA CMPC is set to penetrate the S. Korean market by 2010. Key: Product Diversification

12. EXPORT PROCESS:

13.

14. SUCCESS STORIES/AWARDS RECEIVED 1 ST PLACE WINNER BEST PUBLIC SECTOR PROJECTS Regional Line Agencies Category Sponsored by: NEDA & RDC VI OUTSTANDING MSME IN THE VISAYAS 2008 SEARCH FOR OUTSTANDING MSME & MASIGASIG AWARD Sponsored by: GLOBE, Bureau of Small & Medium Enterprise Development & National SMED Council

15. THANK YOU & A PLEASANT DAY TO EVERYONE!

Case presentation - Breaking new ground (CMPC)

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Case presentation - Breaking new ground (CMPC)