A talk I delivered as a 3 hour workshop on October 20, 2012. I developed this workshop for those who avoid social media because they only think of it as a personal hazard and waste of time and fail to use it for all the benefits it can bring to their careers and education.

1. Social Media
for Professional Use
Craig A. DeLarge, WiseWorking.com
October 20, 2012
Copyright 2012, Craig A. DeLarge 1

2. Learning Goals & Outcomes
• What is social networking & are you already doing it?
• What is social media?
• Why it is good (& harmful) for one’s career?
• How is social media used to get jobs and customers,
i.e., careers?
• How should you use social media professionally?
Copyright 2012, Craig A. DeLarge 2

3. WHAT IS NETWORKING?
Copyright 2012, Craig A. DeLarge 3

4. Ice Breaker
• Who's Good at Networking?
• Who Already Has A Social Network?
• How Did You Develop The Social Network
You Have?
Copyright 2012, Craig A. DeLarge 4

5. Why Networking is Important?
• People hire who they know/trust
• People want to know, “Can you help me
pay my bills?”
• Referrals are among the top means of
getting a job! – Richard Bolles
Copyright 2012, Craig A. DeLarge 5

6. WHAT IS SOCIAL MEDIA?
Copyright 2012, Craig A. DeLarge 6

7. Social Media: A Definition
• Media which allows networking, conversation &
collaboration via the internet
• Allows creation of community around interests
• Transcends & shifts time & space
• Amplifies one’s ability to learn & contribute
Copyright 2012, Craig A. DeLarge 7

8. Social Media: Its Applications
• Networking
• Research & staying current in field of expertise
• Connecting around common interest
• Consulting, teaching, learning
• Establishing reputation & profile
Copyright 2012, Craig A. DeLarge 8

9. 90-9-1 Rule of Participation Inequality
Much benefit of social media is merely in lurking, a.k.a., learning.
And there is more benefit in commenting to establish reputation.
And even more benefit in creating to establish leadership.
http://info.socious.com/bid/40350/Is-the-90-9-1-Rule-for-Online-
Community-Engagement-Dead-Data
9
Copyright 2012, Craig A. DeLarge

10. Major Professional
Social Media Forums
• Facebook
• LinkedIn
• Twitter
• Google+
Copyright 2012, Craig A. DeLarge 10

11. Facebook: Good if your professional &
personal lives are largely the same
Copyright 2012, Craig A. DeLarge 11

12. LinkedIn: All business & MANDATORY in
today’s job market
Copyright 2012, Craig A. DeLarge 12

13. Twitter: Share & chat, 140 characters at
at time + links, with common interesteds.
Copyright 2012, Craig A. DeLarge 13

14. Google+: Half step between FB & LI. Good for
connecting/sharing with interest groups
anonymously in circles
Copyright 2012, Craig A. DeLarge 14

15. Professional Social Media Use:
What you can contribute?
• Your opinions, expertise and insights
• Your readings and research
• Your knowledge of job oppportunities
• Your network connections
• Your consistent encouragement & presence as member
of a community
Copyright 2012, Craig A. DeLarge 15

16. Next Step: Suggested Process for
Professional Social Media Use
• Set professional objectives for application
• Open account(s) discreetly (or maybe not)
• Research & listen, without saying much (Consider the
summer BBQ situation.)
• Determine contribution. Sharing/give.
• Determine what you need. Ask.
• Be consistent
Copyright 2012, Craig A. DeLarge 16

17. For coaching on this topic, contact WiseWorking at
craig@wiseworking.com.
For more on wise working, read WiseWorking.com.
Friend us on Facebook at http://on.fb.me/YA5q31
Follow us on Twitter at @wiseworking
17