Boletín mensual de noticias del sector del vino en Estados Unidos ofrecidas por Argos Wine Consulting

1. __ SEPTEMBER 2011: Wine Industry Report
Monthly Wine Industry News Report U.S.A.
1- Wine Business
September 6, 2011
Millennials and A Whole New Wine Dynamic
The Wine Business Institute studied Millennials’ wine consumption behaviors. Millennials’
attitude towards and interaction with wine has created a whole new wine dynamic.
2- Wines & Vines
September 7, 2011
U.S. Wine Sales Up 7% Year-to-Date
Domestic table wine sales for the four weeks ending Aug. 7, 2011, saw a 7% sales increase
over same period last year. $25-plus wines and premium boxed wines experienced the
fastest growth.

2. __ SEPTEMBER 2011: Wine Industry Report
Read more: http://www.winesandvines.com/template.cfm?
section=news&content=92128&htitle=U%2ES%2E%20Wine%20Sales%20Up
%207%25%20Year%2Dto%2DDate&Jim%20Gordon
3- Shanken News Daily
September 8, 2011
Table Wines Priced At $9 And Above Show Double-Digit Growth For Year Through August
20, Nielsen Says
Table wines retailing at $9 and over a 750-ml. bottle grew 10.9% by volume and 10.1% by
value for the 52-week period ending August 20, according to the latest Nielsen numbers. The
above-$9 segment easily outperformed below-$9 wine sales, which rose 1.8% by volume
and 1.1% by value. Wines priced under $3 per bottle, which account for nearly a quarter of
volume in Nielsen channels, declined 2.6%.
Read more: http://www.shankennewsdaily.com/index.php/2011/09/08/1509/table-
wines-priced-at-9-dollars-and-above-show-double-digit-growth-for-year-through-
august-20-nielsen-says/

3. __ SEPTEMBER 2011: Wine Industry Report
4- Wine Business
September 15, 2011
There’s a Storm a- Brewing
According to a soon to be released report, the U.S. wine market is undergoing its most
exciting and dynamic cycle in 30 years. Read the article for the predicted developments that
will occur over the next 24 months.
Read more: http://www.winebusiness.com/blog/?go=getBlogEntry&dataId=92430
5- North Bay Business Journal
September 19, 2011
‘Sea change’ coming to grape and wine markets
The world of California wine, is entering its own
storm. This storm is not really a surprise — we
have long predicted it. And it is not a so-called
“perfect storm,” because there are moderating
factors, especially a wobbly economy.
Nevertheless, four supply and demand factors
have more or less lined up to produce a sea
change in the grape and wine markets.
Read more: http://www.northbaybusinessjournal.com/40095/sea-change-coming-to-grape-
wine-markets/

4. __ SEPTEMBER 2011: Wine Industry Report
6- L.A. Times
September 21, 2011
Wine industry optimistic despite economy
A recent UC Davis study reports that not much can keep wine aficionados from a good glass
of vino.
Read more: http://latimesblogs.latimes.com/money_co/2011/09/wine-industry-
optimistic-despite-eceonomy-and-low-supply-uc-davis-study.html
7- New York Times
September 26, 2011
Alcohol Isn’t Worth the Trouble for Some Chain Restaurants
Outlets that specialize in quick and cheap daytime meals — including Starbucks, Sonic, and
Burger King— have been experimenting with adding alcohol to their menus, but the
liquoring up has produced mostly headaches, not happiness.
Read more: http://www.nytimes.com/2011/09/27/business/alcohol-isnt-worth-the-trouble-
for-some-chain-restaurants.html?_r=1

5. __ SEPTEMBER 2011: Wine Industry Report
8- Nielsen Wire
September 28, 2011
Friends, Following and Feedback: How
We’re Using Social Media
Nielsen’s recent Social Media Report
revealed the size of the audience and the
degree of consumption across social
networking platforms in the U.S., and now
new research by NM Incite, a
Nielsen/McKinsey Company, further
explores the reasons U.S. social media users
visit these sites.
Read more:
http://blog.nielsen.com/nielsenwire/online_mobile/friends-following-and-feedback-how-
were-using-social-media/