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Communications
Capability Guide
Caitlin
McConoughey
/
GE /
My role
- Project manager
- Communicator
Quickly adapted to GE culture
The Need
/
GE /
Three facts about GE
communications
40%
Work outside of
the Americas
800
GE
communicators
Report in to
3 or 4
different
functions
/
GE /
The essential tools to become a leader
"What do I need to go to the next level and be a leader in
this company?"
That is one of the first questions from young
communicators at GE, says Gary Sheffer, executive
director of communications and public affairs for the
corporation.
The Guide
/
GE /
Communications Portal
A
-
Dan Henson
Self-assessment
•Learning
plan
•Talk with
manager
Learning
Library
Results
• Crotonville
• Harvard
• NYU
• Page Society
• Experts
/
GE /
Media Relations
Proactively
influences
the perception
of the
company and
builds public
trust including
championing
reputational
risk issues
and
understanding
their impact
on business
success.
General Awareness 
 Applied Knowledge 
Skilled 
 Expert 
 Strategist
Can articulate
the value of
corporate
reputation to
the
success of GE.
Identifies
reputational
issues
(such as
business and
social
influences) and
appropriate
groups in
general business
environment
and own
industry. Can
articulate the
concerns and
supporting
points.
Understands
how those
issues impact
own business
and industry.
Develops
integrated plan
of collected
risks/
opportunities
to determine and
influence the
stakeholders’
perception.
Maintains
relationships
with
high-level
industry
influencers.
Shares expertise
in reputational
risk management
with junior
staffers. Identifies
strategic
resources inside
of own business
and GE. Acts as
advisor to senior
level executives
on proactive and
reactive issues
management.
Initiates
relationships with
high-level
influencers to
protect current
and future
reputation of the
business. Leads
initiatives on
building
public trust.
Identifies
cutting-edge
resources
outside of own
business
or GE. Leads
process for
surfacing and
addressing
reputational issues
from a risk and
opportunities
standpoint.
2. Reputation/Issues Management
Writing sample
The Results
/
GE /
First Week
India & Hungary
100% of the Learning Library licenses
activated
Internal Benchmarking
Improved navigation & reporting
10 times the number of experts
External Benchmarking
75% less time
Cutting-edge content from external
/
GE /
Written up as industry best
practice

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GE strategic initiative

  • 2. / GE / My role - Project manager - Communicator Quickly adapted to GE culture
  • 4. / GE / Three facts about GE communications 40% Work outside of the Americas 800 GE communicators Report in to 3 or 4 different functions
  • 5. / GE / The essential tools to become a leader "What do I need to go to the next level and be a leader in this company?" That is one of the first questions from young communicators at GE, says Gary Sheffer, executive director of communications and public affairs for the corporation.
  • 7. / GE / Communications Portal A - Dan Henson Self-assessment •Learning plan •Talk with manager Learning Library Results • Crotonville • Harvard • NYU • Page Society • Experts
  • 8. / GE / Media Relations Proactively influences the perception of the company and builds public trust including championing reputational risk issues and understanding their impact on business success. General Awareness Applied Knowledge Skilled Expert Strategist Can articulate the value of corporate reputation to the success of GE. Identifies reputational issues (such as business and social influences) and appropriate groups in general business environment and own industry. Can articulate the concerns and supporting points. Understands how those issues impact own business and industry. Develops integrated plan of collected risks/ opportunities to determine and influence the stakeholders’ perception. Maintains relationships with high-level industry influencers. Shares expertise in reputational risk management with junior staffers. Identifies strategic resources inside of own business and GE. Acts as advisor to senior level executives on proactive and reactive issues management. Initiates relationships with high-level influencers to protect current and future reputation of the business. Leads initiatives on building public trust. Identifies cutting-edge resources outside of own business or GE. Leads process for surfacing and addressing reputational issues from a risk and opportunities standpoint. 2. Reputation/Issues Management Writing sample
  • 10. / GE / First Week India & Hungary 100% of the Learning Library licenses activated Internal Benchmarking Improved navigation & reporting 10 times the number of experts External Benchmarking 75% less time Cutting-edge content from external
  • 11. / GE / Written up as industry best practice