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Presentation for TLA Staff Development Workshop.

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If You Tweet It, They Will Come Library Marketing in a 2.0 World Caitlin Shanley Instructional Design and Technology Librarian @ UTC TLA Staff Development Workshop October 27, 2009
"The rules of marketing have changed. Do libraries know that?" Michael Casey and Michael Stephens "Library PR 2.0" Library Journal , 10/15/2008
Changing models for library services The Web isn't the only 2.0 in town ,[object Object],[object Object],[object Object],[object Object],[object Object],Library 1.0 Library 2.0     ,[object Object],[object Object],[object Object],[object Object],[object Object]
Changing models for library marketing Different modes for different models ,[object Object],[object Object],[object Object],[object Object],[object Object],Library 1.0 Library 2.0     ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why move marketing to the web? ,[object Object],[object Object],[object Object],Amanda Lenhart "Adults and Social Network Websites" Pew Internet and American Life Project, 1/14/2009
 
What are the expectations of 2.0 patrons? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do we know what people want? http://www.unshelved.com
Fundamental elements of Web 2.0 Marketing Keeping patrons up to date Publicizing events Sharing stories ...among others.
Sharing stories Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Sharing stories Flickr ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Publicizing events Facebook ,[object Object],Amanda Lenhart "Adults and Social Network Websites" Pew Internet and American Life Project, 1/14/2009
Publicizing events Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Groups...
...versus Fan pages.
 
Keeping patrons up to date Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keeping patrons up to date Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Avoid common problems Develop a social marketing plan/policy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from The Campaign for America’s Libraries - @ your library™ Toolkit for Academic and Research Libraries American Library Association, 2003
Avoid common problems Keep staff up to date ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Helene Blowers Learning 2.0 - About http://plcmcl2-about.blogspot.com/
Avoid common problems Adopt early and often ,[object Object],[object Object],[object Object]
5 ways to achieve user engagement Nirvana ,[object Object],[object Object],[object Object],[object Object],[object Object],David Lee King, as paraphrased by Sarah Houghton-Jan http://librarianinblack.net/librarianinblack/2009/10/il2009microinteractions.html
Thanks!       Caitlin Shanley caitlin-shanley@utc.edu www.lib.utc.edu www.facebook.com/UTCLibrary www.slideshare.net/luptonlibrary

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Web 2.0 Marketing

  • 1. If You Tweet It, They Will Come Library Marketing in a 2.0 World Caitlin Shanley Instructional Design and Technology Librarian @ UTC TLA Staff Development Workshop October 27, 2009
  • 2. "The rules of marketing have changed. Do libraries know that?" Michael Casey and Michael Stephens "Library PR 2.0" Library Journal , 10/15/2008
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  • 8. How do we know what people want? http://www.unshelved.com
  • 9. Fundamental elements of Web 2.0 Marketing Keeping patrons up to date Publicizing events Sharing stories ...among others.
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  • 31. Thanks!       Caitlin Shanley caitlin-shanley@utc.edu www.lib.utc.edu www.facebook.com/UTCLibrary www.slideshare.net/luptonlibrary

Notes de l'éditeur

  1. Tagging on Facebook means that you show up in more news feeds
  2. That is to say, when you tag people in an album or they become a fan of your page, their friends see it and it has viral potential.
  3. Twitter is not as popular as Facebook, but may be just as useful for libraries