1. Capstone Facility Design Project
This business proposal is submitted for credit in EXSC 453/553 Fitness
Management, Health & Sport Sciences Division, Missouri Baptist University,
Fall 2010
Due Date
Caleb Smith
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3. HONOR PAGE
As a student I, Caleb Smith did not plagiarize nor have I given or received
unauthorized/inappropriate assistance on this business proposal. I affirm my
own personal commitment to honor and integrity.
Caleb Smith Date
Signature below
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4. Caleb Smith
61 Countryfield Ct.
O’fallon, MO. 63367
(636) 295-5472
Calalsmi21@hotmail.com
Objective A personal trainer or strength and conditioning coach
Education Bachelor of Science: Exercise Science Expected: Spring
Missouri Baptist University, St. Louis MO 2010
• Major: Exercise Science and Sports Medicine
Related course work: Health and Wellness, Substance Abuse, Motor
Learning & Control, Adaptive Physical Activity, Care & Prevention of
Athletic Injuries, Athletic Training, Anatomy and Physiology I & II, Exercise
Physiology I & II, First Aid & Emergency Care, Sport Psychology, Fitness
Management, Principles of Human Performance, Exercise Testing and
Prescription I & II, Nutrition Science, Chronic Diseases & Obesity,
Skills & Abilities
Fitness and Rehabilitation
• Learned how to tape athletic injuries in Care & Prevention of
Athletic Injuries (MBU Athletic Training Room [Fall 2008])
• Learned different therapeutic modality techniques for athletes in
Athletic Training (MBU Athletic Training Room [Spring 2009]
Organization
• Completed a Physical Therapist facility for a design project in
Athletic Training and received high 90 percent (Athletic Training
Spring 2009)
Communication
• Developed trustworthy relationships with Missouri Baptist
University athletes in the Athletic Training Room during
internship (2008-2010)
• Captain of my high school and junior college soccer teams, this
helped me be a leader and motivate my teammates to success
(2004-2006 & 2006-2008)
• Presented a research presentation on Boxer’s Fracture (Athletic
Training Spring 2009)
• Communicated with many individuals to help resolve any issues
on vehicle service needed at Frank Leta Honda (2008-present)
• Worked with mentally handicapped students senior year of high
school, helped me work and build others emotions and abilities
Leadership/Awards
• Captain of highschool soccer team for 2 years
• 2 nd Team All Conference Junior and Senior year at Troy Buchanan
High, men’s soccer
• Conference Doubles Champions at Troy Buchanan High, men’s
tennis sophomore and junior year
• FHC Doubles 2 nd place junior year
• FHC Doubles 1 st place senior year
• Captain of East Central College men’s soccer team for 2 years
• Missouri Baptist University Soccer Scholarship
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6. Business Introduction
This section contains descriptive information on what pushes the business forward
towards success in society. The following shows the companies vision, mission, and core values.
Company Name: Local Motion
Vision: Get On Track to Get Your Body Back
Mission: Local Motion looks to promote community health and well-being
through fun, progressive, and memorable exercise experiences and activities for individuals from
all demographics. We look to promote a positive outlook on oneself, with a gain in confidence
and self-esteem.
Core Values: All employees at Local Motion will serve our community with
Christian standards, while serving with the highest quality, commitment, and consistency.
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7. Goals
1.) Teach others a path towards a new healthy lifestyle through nutrition
2.) Provide vast personalized workout routines, no matter the ability of the client
3.) Provide a family, friendly, safe environment
4.) Decrease obesity among clients
5.) Hold charitable events in the community
6.) Have fun and celebrate small successes in the journey to achieve big
7.) Create new ideas while trying to change the fitness field
8.) Lose weight, tone up, and increase clients overall fitness level
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8. Objectives
1.) Sign 3 to 4 high schools for sports enhancement training
2.) Sign 1 college or university for sports enhancement training
3.) Hold holiday runs (5k) to benefit charities such as breast cancer, cystic fibrosis, and
Parkinsons
4.) Hold youth (11-18) 5k runs and kids (10 and under) 1k fun runs to make children aware of
physical activities
5.) Have 60% group exercise program participation
6.) Have 75% trial memberships sign as members
7.) Sell 500 memberships before the end of the year
8.) 90% member satisfaction with the services of the facility
9.) 90% member satisfaction with the services of trainers and instructors
10.) Use marketing to pull in 20 new members
11.) Network with schools, law enforcement, and hospitals
12.) Reduce the risk of injuries
13.) Hold outdoor traveling group exercise classes (spinning on great scenery landscapes)
14.) Make $500,000 by the end of the year
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9. SWOT Analysis
• Strengths: attributes of the person or company that are helpful to achieving the
objective.
• Weaknesses: attributes of the person or company that are harmful to achieving the
objective.
• Objectives: outside conditions that are helpful to achieving the objective.
• Threats: outside conditions which could do damage to the objective.
Strengths
• Highly certified and specially trained staff
• All trainers are strength and conditioning certified (CSCS)
• Trainers serve with integrity and passion while giving the highest quality and
guidance according to their clients
• Community development programs
• Affordable
• Nutrition and exercise programs created just for an individual
• Open to all fitness levels
• Brand new top-of-the-line equipment
• Wide variety of classes and training sessions
• Offer sports enhancement for all athletes and individuals just looking to gain an extra
step in their game
• Accommodate all individuals, no matter size or age
Weaknesses
• One location compared to other facilities
• Smaller facility
• Less equipment due to size
Opportunities
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10. • Association with surrounding schools to work with improving athletes abilities
• Professional Sports Networking
• Community growth allows a larger outreach to society
• Always creating new group exercise classes
• Build more Local Motion facilities as growth takes in effect
• Corporate Networking
• Outdoor group exercise classes (traveling spinning classes)
Threats
• Economic downturn
• Recession
• Low sign up rates due to size of facility
• Larger fitness centers in the area
o Club Fitness
o Gold’s Gym
o 24 Hour Fitness
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11. Organizational Chart
At the top of the organizational chart is the Owner/General Manager of the Local
Motion Fitness and Sports Enhancement facility. This individual is open to all employees, but
basically interacts directly with the membership team, marketing team, and fitness director. By
making all of the final decisions he or she can keep the club running smoothly.
The following three branches are who the owner/general manager interacts with mostly.
• Membership Team - This team collects all information on their club’s members. They
look to improve anything that can be improved by focusing on wants, concerns, likes, and
dislikes. They give tours to individuals interested in joining the club and also reach out
to others and try to capture them as new members and clients.
• Marketing Team - Develops opportunities to market the facility in the most effective
and creative way.
• Fitness Director – Sets the membership fees and sets hourly or salary earnings for
workers. Keeps gym equipment up-to-date and well maintained, while keeping the gym
clean and safe.
The following four branches are overseen by the fitness director.
• Group Exercise Manager – Recruits and hires group exercise instructors, while
providing them with training, schedules, and programs.
• Personal Training Manager - Recruits and hires personal trainers, while providing them
with training, schedules, and programs.
• Nutritionist – Provides all club individuals with information and recommendations that
benefit them through better health and better results in the gym.
• Operations Manager – Supervise their staff and resolve daily issues, while working with staff to
improve customer service.
• Group Fitness Instructors – Instruct group fitness classes to club members while
educating members on proper and safe exercise form.
• Personal Trainers – Execute fitness assessment testing and design exercise programs
that focus on individual health and fitness goals with different skill levels.
• Maintenance – To keep the facility running smoothly and properly.
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12. • Housekeeping – Clean the facility such as washing towels, cleaning bathrooms and
workout equipment.
• Webmaster – Keep the Local Motion website running and updated with any new
information such as success stories or new class openings and so on.
• Club Accountant – Keeps track of the companies expenses
• Child Care – To watch any members’ children while they attend any Local Motion
classes or simply workout on their own.
• Admission & Reception – They are the starting point of the club in a way, having to
welcome and greet customers who enter the facility. Must be a people person and make
others feel welcome.
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13. Job Descriptions
Fitness Director
The fitness director interacts and communicates with the following employees of Local Motion:
• Group Exercise Manager
• Personal Training Manager
• Nutritionist
• Operations Manager
Responsibilities:
• Capture new clients
• Maintain and keep current clients
• Communicates with the Owner/General Manger to view past, present, and future
activities of the club internally and externally
• Oversees training regime of the facility to make sure there is success and happiness with
the results
• At times hold training sessions with clients when necessary
• Attend any industries that may aid in club growth, such as new equipment freshly put on
the market (select appropriate equipment for purchase)
• Maintain fitness equipment
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14. • Hold orientations for all new incoming members
• Fitness assessments
• Workout motivation programs
• Hire, train, and manage the fitness staff
• Coordinate group training programs and personal training programs
The fitness manager makes sure the club is running as planned and that everything is
organized according to the general manager. When the general manager is off site the fitness
manager must fill his shoes and run things as if he or she would do. Being in touch and
having great communication with the club members is a must. This helps gain insight into
the members’ needs and desires. Always be prepared to solve any issues with clients or staff.
Finally, be up-to-date on your own certification and staff certifications for required training
programs.
Operations Manager
The operations manager interacts and communicates with the following employees:
• Maintenance
• Housekeeping
• Webmaster
• Club Accountant
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15. • Child Care
• Admissions & Receptionist
Responsibilities:
• Manage functions of the operations below them
• Direct and coordinate employees tasks to make sure they are running successfully
• Keep proper management utensils used by the people below you
• Work with club accountant to budget club expenses and financial performance
Operations manager must plan, design, and operate all operation employees below them. They
must manage the materials needed and control inventory. Also, they must set schedule for all
work to be done such as maintenance and when child care classes should be held.
Nutritionist
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16. Responsibilities:
• Provides diet assessments
• Hold nutritional counseling
• Evaluate clients eating habits
• Find specific diets for clients
• Educate groups by teaching how to improve eating habits and manage diet needs
• Reinforce clients while provide motivation and suggestions to overcome any challenges
in their new nutritional lifestyle change
Local Motion nutritionists are here to serve our company with motivation and
satisfaction. They look to improve the health of the clients; they must work hand in hand
with the trainers to help the clients work to their main goal of whatever that may be.
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17. Advertisement for a Job Opening
Local Motion
Location: O’fallon, MO
Group Fitness Instructor-Kick Boxing
Job Description:
The Kick Boxing Instructor works under the Group Exercise Director, but it is their
responsibility to safely run class and their clients.
• Instruct a level of training for the individuals’ skill level.
• Demonstrate to clients the proper and safe exercise form and execution.
• Impose policies and procedures in training areas.
• Assist members with specific fitness concerns or injuries.
• Choose music and choreography that might be used during class
Job Requirements:
• Certification in Kickboxing to be eligible for hire; all are acceptable.
• Or degree in Exercise Science/Physical Education; not recommended.
• Certification in CPR, AED, FIRST AID, and Blood borne Pathogens.
• Outgoing personality
• Motivational
Payment Plan: $55 per class
How To Apply
Send resume with 4 references to the following address:
8071 Veteran’s Memorial Pkwy., St. Peters, MO. 63367
Apply Online: www.localmotion.com/jobs.
Contact: Heidi Smith (636) 555-1132 or email: hsmith@localmotion.com
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18. Facility Design Process
Involve and organize all the individuals who will have a role in planning the facility. This might
include the head of departments, for example: the General Manager, the Recreation and Activities
director, Fitness and Wellness director, Sports and Competition director, Operations director,
Lead Nutritionist, financiers and financial consultants, etc.; people who will be operating and
using the facility.
Conduct a comprehensive program analysis to determine present and future needs; then realize
that the need for future facilities may fluctuate based on the expansion of existing activities or the
creation of new ones, and determines how you will proceed.
Conduct a feasibility study.
Write a comprehensive facility plan, including information concerning space needs, programming
trends, existing facilities, modern facility innovation, and available equipment.
Write a detailed description of the services to be provided, their associated needs, and their
manner of functioning. This can be an extended part of the facility plan.
Select and hire a well-qualified planning team.
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19. Write down the detailed qualitative and quantitative space requirements necessary to
accommodate the proposed services.
Develop a well-defined and realistic project completion schedule.
Review carefully the architectural drawings and specification at each stage.
Select and hire reputable contractors for the construction of the facility.
Obtain all permits required by city and state regulations.
Complete the facility under the control of a well-qualified project supervisor.
Hire well-qualified and competent staff.
Formally inspect the facility, install the fixed and movable equipment, and orient the staff.
Occupy the facility and initiate the service.
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20. Facility Design Elements Chart
Location
The Local Motion fitness and sports enhancement center is located on undeveloped land
near 8070 Veteran’s Memorial Parkway, St. Peters, MO. It is off to the side of
Brunswick Zone XL.
Exposure to highway 70 traffic and nearby high schools and the local community college.
Size
The estimation size of Local Motion is close to 25,000 square feet.
Ceilings are 12 foot tall with proper beams to stabilize facility in any environmental
disasters.
Lighting
Throughout the facility there will be both natural light and artificial light.
For the natural lighting there will be atrium windows and skylights.
While sunlight is present the natural light (with some artificial light) will illuminate the
facility, but during night time artificial lighting will take the place of the natural light.
Electrical
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21. Ground Electrical Outlets are placed appropriately around machines, along with higher
voltage outlets for cardiovascular machines.
Ground-fault Circuit Interrupters are placed in the correct areas.
Power surge protection runs to all electrical equipment.
Plumbing
Plumbing is installed correctly, to fulfill building codes.
Emergency water systems are ran along the ceilings in all areas of the facility.
Water fountains are placed outside of the locker rooms and outside of the group exercise
room.
Locker rooms contain two personal showers, toilettes, and sinks.
Break room contains a sink and dishwasher with a washer and dryer in the back of the
room.
Ventilation
The facility contains a climate control system, which keeps the humidity level at 50% or
a little below.
Temperatures range from 68˚ to 72˚F.
Maintained temperatures are a must, even when a room is not in use.
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22. HVAC zones are established in the fitness are, group exercise studio, enhancement area,
office, break room, child care, and locker rooms.
Locker rooms have negative exhaust components enabled, which is used to pull air out of
these areas so there in no stagnation.
Attic fans help circulate external air at a level of 10% to reduce airborne pathogens.
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23. Special Functional Area Description
Fitness Area
7,000 square feet
Rubber Flooring
Lighting= Artificial (fluorescent lighting) and Natural (ceiling contains skylights and
some walls atrium)
5, 40” flat panel televisions hung from the ceiling
Boot Camps
Resistance Training
Trainers on staff
Fitness Assessments
Wall mirrors on one side
Exercise balls, all sizes
Resistance bands, all capabilities
-Cardiovascular
10 treadmills
10 ellipticals
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26. -Lowerbody
1 leg curl machine
1 seated leg curl machine
1 leg extension machine
1 hip adduction machine
1 hip abduction machine
1 hip & glute machine
1 horizontal calf machine
1 back extension machine
1 abdominal machine
1 linear leg press machine
2 Olympic squat machines
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27. 2 Smith machines
Enhancement Area
5,000 square feet
Most weight machines and free weights will be used in the fitness area
Rubber Flooring except in running area, which is turf=50 yards x 10 yards
2 multi racks with a 6’x8’ platform flooring
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28. 2 adjustable benches
1 set of dumbbells 5-100lbs
Dumbbell rack-double
1 linear leg press
Olympic plates 2.5-45lbs
Plyometric boxes
Sand box 12’x12’
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29. Medicine balls
Kettle bells
Resistance bands, all capabilities
Group Exercise Area
(Spinning, kickboxing, yoga, pilates, aerobics, mommy and me, body pump, kinesis, & zumba)
4,500 square feet
Full wall mirrors
Rubber flooring
4, 35” flat panel televisions hung from the ceiling
14 spinning bikes
10 kickboxing bags
4 kinesis machines
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30. Aerobic bars
30 step blocks
Vinyl dumbbells 1-15lbs
Exercise balls
Yoga mats
10 barbells
10 adjustable benches
Plastic weights for body pump 2.5-25lbs, enough for 10 members
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32. Marketing Plan
To become a successful facility is what every business wants, so to get there one must
expose every area of their facility. The five pillars of marketing are the best way to get there and
they are: external, internal, guerilla, community outreach, and corporate outreach. These five
pillars if used correctly will lead to top-of-mind awareness also known as TOMA. In this section
of the facility proposition I will explain my facilities customers and their sensitivities. A detailed
retail cost and pricing of products and services will also be provided, along with three public
relation events. Last, an annual marketing timeline, which will focus on one complete year of all
promotional and marketing events that Local Motion will provide.
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33. Customer Sensitivity
Here at Local Motion we do not focus on one main target member or audience. Instead,
we look to accept all demographics. No matter if our customer is looking to lose weight, gain
muscle mass or just get that one step ahead of the opposing teams then we will put forth an effort
and make them happy with the results.
We provide customers a safe haven in our child care facility; ages that are accepted are
newborns, infants, toddlers and up to the age of 8.
Two large locker rooms were created to make the customers feel relaxed before and after
a workout.
The fitness area provides equipment that can be used by all individuals, such as the youth
and handicapped. All areas are separated by equipment and gives all customers the space they
need to feel comfortable with any workout.
The sports enhancement area is in a separate room from the fitness area. This allows
athletes no matter the experience, room they need to make the appropriate sport movements.
There is extra equipment along with artificial turf and a sand pit in this area.
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34. Product & Services Features
Personal Training
• Target – Males & Females
• Group Size – Individual
• Cost – Member = $45 single session $340 for 8 sessions
Non-member = $60 single session $440 for 8 sessions
• Program Target – Individual may choose what they want to workout
Couples Personal Training
• Target – Any couples no matter sex
• Group Size – Couples
• Cost – Member = $80 single session $600 for 8 sessions
Non-member = $95 single session $720 for 8 sessions
• Program Target – Couples can choose what they want to workout
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35. Aerobics
• Target – Males & Females
• Group Size - Individual
• Cost – Members = $0
Non-members = $10 a class
• Program Target – All body flexibility and cardio
Yoga
• Target – Males & Females
• Group Size - Individuals
• Cost – Members = $0
Non-members = $10 a class
Program Target – Mind, Body, & Spirit
Kickboxing
• Target – All individuals even youth from 13 years old and up
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36. • Group Size – Individual
• Cost – Member = $12 for a class
Non-member = $25 for a class or $100 for an entire month
• Gloves – Adults prices range from $25 to $120 dollar
Children price range from $15-$50
Spinning
• Target – Males & Females
• Group Size – Individual
• Cost – Members = $0
Non-members = $10 a class
• Program Target – Cardio & Leg Toning
Body Pump
• Target – Males & Females
• Group Size - Individual
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37. • Cost – Member = $10 a class
Non-member = $15 a class or $40 for the entire month
• Program Target – Total body conditioning and toning
Mommy & Me
• Target – Mothers who have gave birth and have been cleared to exercise
• Group Size – Individual
• Cost – Member = $0
Non-member = $7 a class
• Program Target – Losing pregnancy weight and also bringing peace and happiness
between you and your baby
Zumba
• Target – Mainly Females, but Males are always welcome
• Group Size – Individual
• Cost – Member = $0
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38. Non-member = $10 a class
Athlete Enhancement
• Target – All athletes of both genders
• Group Size – Individual & Team
• Cost – Member Individual = $80 a single session $500 for 8 sessions
Non-member = $100 a single session $670 for 8 sessions
Team Training = Call for pricing
• Program Target – Improve an athlete’s strength, endurance, power, speed, and reaction
time
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39. Public Relations
Child Safety Awareness
Dates: May 27th, 28th, & 29th of 2011
Times: Friday at 10am-3pm=Children activities for all ages with local
officers/firefighters/paramedics helping
Saturday at 11am=Local youth baseball game followed by local officers and firefighters
softball game then followed by a BBQ…all proceeds for the day go to charity
Sunday at 12pm-4pm=Children activities with SWAT demonstrations and firefighter
demonstrations throughout the day
Costs: All children’s activities are free
Softball Game: Child Tickets=$2 Adult Tickets=$5
This weekend is the beginning of summer for most children, so now is the best time to
make children aware of safety methods that can be taught and learned. Local Motion has rented
a number of activities such as inflatable play houses, face paint booths, dunking booths, and so
on. Local Motion employees will be running a vast amount of games for all ages to enjoy.
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40. Local officers, firefighters, and paramedics will be attending this weekend to teach children
rights from wrongs when dealing with safety.
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41. Public Relations
10k Mud Run
Date: April 2nd, 2011
Time: 9am
Location: Creve Coeur Lake and Park
Costs: Individual - $50 (15 & up)
5 – Person team - $250 (15 & up)
Prizes:
• 1st Place - $1000
• 2nd Place - $500
• 3rd Place - $200
• All other runners will receive a prize donated by other companies, depending on
place finished
This run will be held on a challenging 10k course; it will involve hills, tire obstacles,
creek crossings, 5 – foot walls with mud on both sides, pool crossings, tunnel crawl, slippery hill
climb, with the final stretch being a 40 foot mud pit. During this run you will come to check
points that will provide water and any medical attention. Dress appropriately and be ready to get
dirty.
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42. Public Relations
Dodgeball Tournament
Dates: July 2nd/3rd & 9th/10th of 2011
Times: Saturday at 8am-12am
Sunday at 8am-8pm
Location: Vetta Indoor Soccer Complex, St. Charles, MO.
Costs: Youth tournament (10-12 years old) - $75 a team
Teen tournament I (13-15 years old) - $100 a team
Teen tournament II (16-19 years old) - $100 a team
Adult Tournament Recreational - $200 a team
Adult Tournament Competitive - $ 200 a team
Bring your throwing arms to our first annual dodgeball tournament held at the Vetta
Indoor Soccer Complex off of Midrivers Dr. The first weekend will hold the youth and teen
tournaments and the following weekend will hold the adult tournaments. All teams are
guaranteed 4 games unless your team reaches the quarterfinals and on. Local Motion employees
will be available as refs and concession workers. Proceeds will benefit The Children with
Diabetes Foundation.
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43. Yearly Marketing Events
January:
Monthly Awareness:
-Blood Donor
-Cervical Cancer Screening
-Prevention of Birth Defects
External: Newspaper ad, local radio ad on M, Th, Sat., windshield flyers
Internal: Coupons sent by mail and email to members, Mail to members on monthly
events and awareness events
Guerilla: Lead boxes-1 session personal training, 1 session of your choice of group
exercise, 1 session of athletic training
Community Outreach: Heat up the community, New Year’s Day fitness activities for
adults & children
Corporate Outreach: Blood drive signup & end of month blood drive, mailbox stuffers
for members
February:
Monthly Awareness:
-Heart Health
-Children’s Dental Health
External: Radio and paper ads continued, 2011 Superbowl party for members and non-
members
Internal: Valentine’s Day 5k sign up, free kinesis class to non-members
Guerilla: Nutrition information given to local schools and grocery stores,
Community Outreach: Valentine’s Day heart checkup
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44. Corporate Outreach: Team building workshops
March
Monthly Awareness:
-Mental Retardation
-Colorectal Cancer
-American Red Cross
External: Radio & newspaper ads, Cardinals ticket giveaways
Internal: March madness members tournament bracket
Guerilla: Reaching out to members and non-members on American Red Cross (CPR &
AED certification)
Community Outreach: Employees go to local areas to work with mentally handicapped
individuals
Corporate Outreach: Seminar on colorectal cancer
April
Monthly Awareness:
-Autism
-Sexual Assault/Domestic Violence
-Foot Health
External: Radio & newspaper ads on foot health and 10k Mudrun, Use two billboards
(one on 70 & one on 40) to promote gym with 10k Mudrun
Internal: Good Friday 5k & 10k signups, 10k Mudrun signups
Guerilla: Trainers handout pamphlets on correct shoes to wear for certain activities with
arch information included
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45. Community Outreach: Classes on self-defense and work with individuals who have
been hurt in some way to help with coping
Corporate Outreach:
May
Monthly Awareness:
-Mental Health
-Osteoporosis
-Skin Cancer
-Asthma & Allergy
-High Blood Pressure
-Child Safety
External: Radio & newspaper ads on high blood pressure and osteoporosis, TV ad on
child safety event,
Internal: Free blood pressure checkups,
Guerilla: Women’s free admission for the 2nd week of May
Community Outreach: Women’s health fair to benefit osteoporosis, Child Safety Event
last week of May to promote the dos and don’ts
Corporate Outreach: Mailbox stuffers with mental health awareness information
June
Monthly Awareness:
-Healthy Child Eating Habits
-Aphasia (Impairment of expressing and understanding language as well as
reading and writing)
External: TV, radio, newspaper ads in healthy child eating with recipes on website;
promote summer fitness beginning
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46. Internal: Nutritionist puts out pamphlets on Healthy Child Eating Habits
Guerilla: Reach out to local high schools and colleges to promote athlete training for the
off-season
Community Outreach: Memorial Day BBQ, Promote healthy child eating habits
Corporate Outreach: Memorial Day BBQ
July
Monthly Awareness:
-Adult Eating Habits
-Alcohol & Drug
External: Radio & newspaper ad for alcohol & drug awareness with rehabilitation clinic
numbers, internet promoting dodgeball tournament
Internal: Signup sheet for dodgeball tournament
Guerilla: Nutritionist provides information to adults on healthy eating tips and recipes,
Trainers meet with local individuals to show what alcohol & drugs can do to your health
Community Outreach: Cool Down the Community with a day at the pool
Corporate Outreach: Team float trip beginning of July
August
Monthly Awareness:
-Immunization
-Eye Injury Prevention
External: Coupons for enrollment discounts and pre-season athlete training, bootcamp
begins
Internal: Bootcamp begins; promote members to get their shots up-to-date
Guerilla:
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47. Community Outreach: Seminar on when to wear eye protection and what can happen if
not worn when necessary
Corporate Outreach: Mailbox stuffer with shot updates if needed
September
Monthly Awareness:
-Cold & Flu
-Leukemia & Lymphoma
-Cholesterol Education
-Ovarian Cancer
-Suicide Prevention
External: Raffle for Rams Home opener, Ads to promote cholesterol and ovarian
screenings
Internal: Promote members to get cold & flu shots, Teach members and especially
athletes not to drink after one another; what are the results
Guerilla: Flu shots available at Local Motion
Community Outreach: Labor Day BBQ, reach out to community on suicide signs and
prevention
Corporate Outreach: Labor Day BBQ
October
Monthly Awareness:
-Sudden Infant Death Syndrome (SIDS)
-Breast Cancer
External: Radio & TV ads promoting breast cancer screening and protection from SIDS
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48. Internal: Race for the Cure signup 5k and 10k
Guerilla: Infant CPR & First Aid Training
Community Outreach: Infant Safety Seminar
Corporate Outreach: Employee class offering on SIDS protection, free breast cancer
exam for female employees from local doctors
November
Monthly Awareness:
-Alzheimer’s
-Diabetes
-Healthy Skin
External: Strength & Conditioning Trainers go to local schools for off-season athletes to
promote their training; TV ads promote healthy lifestyle to prevent diabetes and possibly
Alzheimer’s
Internal: Signups for Turkey Trot 5k /10k/Child Fun Run
Guerilla: Strength & Conditioning Trainers give demonstrations of local athletes who
had improvements during their fall season
Community Outreach: Food donations for the homeless
Corporate Outreach:
December
Monthly Awareness:
-AIDS
-Drunk & Drugged Driving
External: Discount memberships and athlete training for the holiday, drunk & drugged
facts on radio & TV ads
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49. Internal: New Year’s Eve party for members, members create New Year’s Resolution
Guerilla: Christmas caroling at Local Motion
Community Outreach: Local Christmas caroling by employees and families through
local neighborhoods, donate clothing and toys to the unfortunate, teaching of safe sex to prevent
STDS
Corporate Outreach: Local Christmas caroling by employees at Local Motion, donate
clothing and toys to the unfortunate
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50. Competition
Direct Competitors
• Strengths
o Small facility with a vast number of locations
o Reasonable Pricing
o Some facilities open 24 hours
• Weaknesses
o Smaller facility
o Targets a limited amount of customers
• Opportunities
o Able to expand with larger facilities in more areas
• Threats
o Opponent facilities with more opportunities
48
51. o Nearby businesses go out of business or leave to different location
• Strengths
o Located throughout America and Internationally
o Larger than competitors
o More to offer
o Leading company in fitness
o Some facilities open 24 hours
• Weaknesses
o Monthly pricing is much higher
o Competitors are similar in a way
o Too large for some individuals
o Limited in facility amenities
49
52. • Opportunities
o Able to expand quickly
• Threats
o Over dispersion
o Better facilities with better offers
• Strengths
o Larger facility
o Targets a large audience
• Weaknesses
o Overpriced
o Too large may be overwhelming
o Children can be present
• Opportunities
50
53. o Number of clubs to join example: Ultra Sport and Super Sport
Clubs
o Work with premier athletes
• Threats
o Nearby businesses go out of business or leave to different location
o Larger facilities enter area with more to offer
Indirect Competitors
• Strengths
o Non-profit but very successful
o Located throughout America
o Connects with all demographics
o Marketing is very strong
• Weaknesses
o High prices
51
54. o Small location
o Expansion can be slow
• Opportunities
o Good marketing in local area
o Schools nearby Francis Howell Central & Fort Zumwalt West
o Surrounding area is growing with many houses
• Threats
o Renaud Center located not even 1 mile away
o Club Fitness at intersection of K & N and other side of 70
o Gold’s Gym about 5 miles up the road and one right of Midrivers
Dr. & 94
• Strengths
o Offer a wide variety of amenities
52
55. o HIT Center located off of the right and offers athletic training to
Lindenwood Athletes
o Right down the road of Barnes Jewish Hospital
o Olympic size pool
o Olympic diving platforms
o Family Friendly
• Weaknesses
o No room for construction add-ons
o Parking
• Opportunities
o Lutheran High School located on the backside of facility
o Francis Howell North High School about 5 miles up the road
o Fort Zumwalt South High School just down Mexico Road
o Midrivers Mall nearby
• Threats
o Renaud Center, YMCA, and other gyms are not too far away
53
56. • Strengths
o Brand new facility=state of the art equipment
o Large=more amenities
• Weaknesses
o Non-profit
o More work to put towards new equipment and programs
o Kids running around
• Opportunities
o New and creative programs to fit all needs
o Large campus=more room to expand
• Threats
o High maintenance
o High insurance costs if accidents occur
54
58. Operating Procedures
Operating procedures that are well maintained and managed are a must, in order to keep
your business running afloat. Operation procedures must be carried out correctly and always in
the same manner as the day before. Fitness rules and regulations are created for all
members/visitors and employees to keep them safe. As long as rules that are created are
followed then all individuals within the facility will feel more relaxed and at home. In this
section the operations to be performed by all individuals will be explained by a day-to-day basis.
The final page will hold a sample of a monthly schedule for classes, which will also provide the
instructors initials.
56
59. Program Development
First, Local Motion must perform a needs analysis by identifying questions, problems, or
opportunities. To do this we must hold discussions with all personnel of Local Motion and hear
of facility issues that members and even employees have. Second, we must set specific goals for
our company and see if we have enough employees to reach these goals. Next, create programs
that meet our vision and mission statements. Programs must be supple for the benefit of
customers and trainers. Also, keep an eye on competitors pricing for memberships, training
programs, and group exercise sessions (programs must be easy to understand and ran smoothly).
In the end Local Motion must test the program layout to see if it is effective and reaches all
target areas successfully. Last, reviewing the program will give us the green light or the red light
on its effectiveness on our client’s health benefits.
57
60. Emergency Plan Sheet
Non-life threatening situations
1. Inform nearest facility employee of any accident/injury
2. Give any information that may be asked or critical to know
3. Follow instructions that are given from employee
Life-threatening situations
1. Call 911 or other emergency response number
2. One individual go and inform nearest employee
3. Never attempt to move victim unless absolutely necessary
4. If victim is not breathing, administer CPR, ONLY if you are certified
5. Stay with victim and govern any necessary first aid until help arrives
Evacuation
1. Follow evacuation posters and locate your nearest evacuation door
2. Assigned employees will scan facility to make sure all members/visitors have made it out
safely
3. Call 911 and give all information requested
4. Assigned employees must head count members/visitors at evacuation doors to make sure
everyone is present (DO NOT LEAVE AREA)
Fire
1. If any amount of smoke or even fire is located pull fire alarm
2. Evacuate building through emergency exits
58
61. 3. Call 911 for local emergency respondent teams
Tornado
-Incase of a Watch
1. Inform all members/visitors that a tornado could develop and to remain calm
2. Switch televisions/radios to select stations in order to monitor all local weather
-Incase of a Warning
1. When local tornado sirens sound do not panic
2. Assigned employees will escort all members/visitors present to a safe place in case of
tornado touch down
3. Stay in the safe place until information is given to leave
59
62. Facility Rules and Guidelines
Before any type of physical exercise is performed, members must get a pre
screening/clearance exam. This involves filling out and medical history and a
PAR-Q (Physical Activity Readiness Questionnaire. Medical history report and
PAR-Q located at the end of rules & guideline.
Before any type of physical exercise, all members must fully read and sign a
release waiver. Local Motion is not responsible for member carelessness or
injury, which results from improper use of equipment or breaking of rules set for
our facility.
Any members that may be injured and are unable to exercise at their normal levels
should seek a personal trainer’s advice. A trainer can give you exercises that can
be substituted for others, which take strain/stress away from any injured area.
This simply protects you from any further injuries or more serious injuries.
Rubber soled shoes that cover the entire foot must be worn at all times. For health
and safety reasons, sandals, spiked shoes, work boots and flip flop types of shoes
are not permitted.
Shirts must be worn at all times along with proper workout clothing.
Food is not permitted in any of the workout areas
ONLY closed plastic beverage bottles are allowed in the facility.
Wipe down all areas and equipment after every use.
60
63. Return all free weights back to the correct area. Never leave them sitting on the
floor.
Share all equipment, allow other members to use equipment between sets.
If individuals are waiting to use any cardiovascular equipment then the time limit
is 30 minutes on a machine.
Areas are not always supervised, so when spotter is needed be sure to use one.
DO NOT lift outside of the squat/power racks.
Use weight locks on all bars.
Local Motion is not responsible for any lost or stolen belongings.
All equipment problems should be reported to the front desk employee.
Report any injuries immediately to a nearby employee.
Loose articles should not be worn; this can be a hazard to any person when lifting.
61
64. Name:________________________________
Age:___________
Sex: M F
PAR-Q & YOU
(A Questionnaire for People Aged 15 to 69)
If you are planning to become much more physically active than you are now, start by answering the seven
questions in the box below. If you are between the ages of 15 and 69, the PAR-Q will tell you if you should check
with your doctor before you start. If you are over 69 years of age, and you are not used to being very active, check
with your doctor.
Common sense is your best guide when you answer these questions. Please read the questions carefully and answer
each one honestly: Check YES or NO.
YES N
NO
1. Has your doctor ever said that you have a heart condition and that you should
o
only do physical activity recommended by a doctor?
2. In the past month, have you had chest pain when you were not doing physical
a
activity?
3. Do you lose your balance because of dizziness or do you ever lose
c
consciousness?
4. Do you have a bone or joint problem that could be made worse by a change in
y
your physical activity?
5. Is your doctor currently prescribing drugs (for example, water pills) for your
b
blood pressure or heart condition?
6. Do you know of any other reason why you should not do physical activity?
If answered yes to one or more of the questions talk If answered NO honestly to all PAR-Q questions, you can
with your doctor BEFORE your start becoming much be reasonably sure that you can:
more physically active or BEFORE you have a fitness
appraisal. Tell your doctor about the PAR-Q and • Start becoming much more physically active—begin
which questions you answered YES. slowly and build up gradually=safety
• Take part in a fitness appraisal
Signature:_________________________Witness:_______________________Date:_____________
62
65. AHA-ACSM Preparticipation Screening Questionnaire
Assess Your Health Needs by Marketing All True Statements
History
Check if you have had:
Heart attack
Heart surgery
Cardiac catheterization
Coronary angioplasty If you marked any of the statements to the left
Pacemaker/implantable cardiac (History section) be sure to see your healthcare
Defibrillator/rhythm disturbance provider before starting any exercise. You may
Heart valve disease need to use a facility with a medically qualified
Heart failure
staff.
Heart transplantation
Congenital heart disease
Other health issues
Diabetes
Asthma or other lung disease
Burning or cramping sensation in lower legs when walking short distance
Musculoskeletal problems that limit physical activity
Concerns about the safety of exercise
Prescription medications
Pregnant
Symptoms
Experience chest discomfort with exertion
Experience unreasonable breathlessness
Experience dizziness, fainting, or blackouts
Taking heart medications
Cardiovascular risk factors
Man older than 45 years
Woman older than 55 years or you have a hysterectomy or post menopausal
Smoke or quit smoking within the previous 6 months
Blood pressure is greater than 140 over 90 mmHg
Don’t know blood pressure
Take blood pressure medication
Blood cholesterol level is greater than 200 mg/dl
Don’t know your cholesterol level
63
66. Have a blood relative that had a heart attack before age 55
(father/brother) or 65 (mother/sister)
Diabetic or take medication to control blood sugar
Physically inactive (less than 30 minutes of physical activity on less than 3 days a week)
More than 20lbs overweight
If you marked 2 or more of the statements in the cardiovascular risk factors
section, you should consult your health-care provider before engaging in
exercise. You may benefit by using a facility with a professionally qualified
exercise staff to guide your exercise program.
None of the above is true
You should be able to exercise safely without consulting your health-care
provider in almost any facility that meets your exercise programs needs.
64
67. Medical History Questionnaire
Personal Information
Today’s Date _______________ Please print your name_______________________
How old are you?_________ Sex M F
Please circle the highest grade in school you have completed:
Elementary 1 2 3 4 5 6 7 8
High School 9 10 11 12
College/ Postgrad 13 14 15 16 17 18 19 20+
What is your marital status? Single; Married; Widowed; Divorced/Separated
Race or ethnic background:
White, not of Hispanic origin American Indian/ Alaskan native Asian
Black, not of Hispanic origin Pacific Islander Hispanic
What is your job or occupation? Check the one that applies to the greatest percentage of your time?
Health professional Disabled, unable to work Service
Manager, educator, professional Operator, fabricator, laborer Unemployed
Skilled crafts Homemaker Students
65
68. Technical, sales, support Retired Other
Symptoms or Signs Suggestive of Disease
P
Place a check in the box if your answer is “yes.”
5. Do you suffer from swelling of the ankles
1. Have you experienced unusual pain or ( ankle edema)?
discomfort in your chest, neck jaw, arms, or
other areas that may be due to heart
p
problems?
6. Have you experienced an unusual and rapid
2. Have you experienced unusual fatigue or t
throbbing or fluttering of the heart?
shortness of breath at rest, during usual
activities, or during mild-to moderate exercise
(e.g., climbing stairs carrying groceries, brisk
w
walking, cycling)?
3. Have you had any problems with dizziness 7. Have you experienced severe pain in your
o
or fainting? l
leg muscles during walking?
4. When you stand up, or sometimes during 8. Has a doctor told you that you have a heart
the night while you are sleeping, do you have murmur?
d
difficulty breathing?
Chronic Disease Risk Factors
P
Place a check in the box if you answer is “yes.”
9. Are you a male over age 45 years, or a 15. Are you physically inactive and sedentary
female over age 55 years, or a female who has (little physical activity on the job or during
experienced premature menopause and is not leisure time)?
o
on estrogen replacement therapy?
66
69. 10. Has your father or brother had a heart 16. During the past year, would you say that
attack or died suddenly of heart disease before you experienced enough stress, strain, and
age 55 years; has your mother or sister pressure to have a significant effect on your
experienced these heart problems before age h
health?
6
65 years?
17. Do you eat foods nearly every day that are
high in fat and cholesterol such as fatty meats,
11. Are you a current cigarette smoker?
.
cheese, fried foods, butter, whole milk, or
e
eggs?
12. Has a doctor told you that you have high 18. Do you tend to avoid foods that are high in
blood pressure (more than 140/90 mm Hg), or fiber such as whole-grain breads and cereals,
are you on medication to control your blood f
fresh fruits, or vegetables?
p
pressure?
19. Do you weigh 30 or more pounds more
13. Is your total serum cholesterol greater t
than you should?
than 240 mg/dl, or has a doctor told you that
y
your cholesterol is at a high-risk level?
20. Do you average more than two alcoholic
14. Do you have diabetes mellitus?
.
drinks each day?
Medical History
21. Please check which of the following conditions you have had or now have. Also check medical
conditions in your family (father, mother, brother [s], or sister [s]). Check as many as apply.
Personal Family M
Medical Condition
C
Coronary heart disease, heart attack, coronary artery surgery
A
Angina
H
High blood pressure
Peripheral vascular disease
67
6
70. P
Phlebitis or emboli
O
Other heart problems (specify:________________________)
L
Lung cancer
B
Breast cancer
P
Prostate cancer
C
Colorectal cancer (bowel cancer)
S
Skin cancer
O
Other cancer (specify:_____________________________)
S
Stroke
C
Chronic obstructive pulmonary disease (emphysema)
P
Pneumonia
A
Asthma
B
Bronchitis
D
Diabetes mellitus
T
Thyroid problems
K
Kidney disease
L
Liver disease (cirrhosis of the liver)
H
Hepatitis
G
Gallstones/ gallbladder disease
O
Osteoporosis
A
Arthritis
G
Gout
A
Anemia (low iron)
B
Bone fracture
M
Major injury to foot, leg, knee, hip, or shoulder
M
Major injury to back or neck
Stomach/ duodenal ulcer
68
71. R
Rectal growth or bleeding
C
Cataracts
G
Glaucoma
H
Hearing Loss
D
Depression
H
High anxiety, phobias
S
Substance abuse problems (alcohol, other drugs, etc.)
E
Eating Disorders
P
Problems with menstruation
H
Hysterectomy
S
Sleeping problems
A
Allergies
Any other health problems (please specify, and include information
on any recent illnesses, hospitalizations, or surgical procedure):
22. Please check any of the following medications you currently take regularly. Also give the name of
the medication.
Medication N
Name of Medication
Heart medicine _______________________________________
69
6
72. Blood pressure medicine
_
_______________________________________
Blood cholesterol
medicine
_
________________________________________
Hormones _
________________________________________
Birth control pills _
________________________________________
Medicine for depression _
________________________________________
Insulin _
________________________________________
Other medicine for
diabetes
_
________________________________________
Arthritis medicine _
________________________________________
Medicine for breathing/
l
lungs
Medicine for anxiety _
________________________________________
Thyroid medicine _
________________________________________
Medicine for ulcers _
________________________________________
Painkiller medicine _
________________________________________
Allergy medicine _
________________________________________
Other (please specify) ________________________________________
Physical Fitness, Physical Activity/Exercise
23. In general, compared to other persons your age, rate how physically fit you are:
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Not at all Somewhat Extremely
Physically Fit Physically fit Physically Fit
70
73. 24. Outside of your normal work or daily responsibilities, how often do you engage in exercise that at
least moderately increases your breathing and heart rate and makes you sweat, for at least 20 minutes
(such as brisk walking, cycling, swimming, jogging, aerobic dance, stair climbing, rowing, basketball,
racquetball, vigorous yard work).
5 or more times per week 3-4 times per week 1-2 times per week
Less than 1 time per week Seldom or never
25. How much hard physical work is required for your job?
A great deal A moderate amount A little None
26. How long have you exercised or played sports regularly?
I do not exercise Less than 1 year 1-2 years 2-5 years
regularly
5-10 years More than 10 years
Diet
27. On average, how many servings of fruit do you eat per day?
None 1 2 3 4 or more
28. On average, how many servings of vegetables do you eat per day?
None 1-2 3 4 5 or more
29. On average, how many servings of bread, cereal, rice, or pasta do you eat per day?
None 1-3 4-6 7-9 10 or more
71
74. 30. When you use grain and cereal products, do you emphasize:
Whole grain, high fiber Mixture of whole grain and Refined, low fiber
refined
31. On average, how many servings of red meat (not lean) do you eat per day?
None 1 2 3 4 or more
32. On average how many servings of fish, poultry, lean meat, cooked dry beans, peanut butter, or nuts do
you eat per day?
None 1 2 3 4 or more
33. On average, how many servings of dairy products do you eat per day?
None 1 2 3 4 or more
34. When you use dairy products, do you emphasize:
Regular Low fat Non fat
35. How would you characterize your intake of fats and oils?
High Moderate Low
Body Weight
36. How tall are you (without shoes) Feet Inches
37. How much do you weigh (minimal clothing and no shoes)? Pounds
72
75. 38. What is the most you have ever weighed? Pounds
39. Are you now trying to:
Lose weight Gain Weight Stay about the same Not trying to do
anything
Psychological Health
40. How have you been feeling in general during the past month?
In excellent spirits In very good spirits In good spirits mostly
I’ve been up and down in In low spirits mostly In very low spirits
spirits lately
41. During the past month, would you say you experienced stress?
A lot of Moderate Relatively little Almost none
42. In the past year, how much effect has stress had on your health?
A lot Some Hardly any or none
43. On average, how many hours of sleep do you get in a 24-hour period?
Less than 5 5-6.9 7-9 More then 9
Substance Use
73
76. 44. Have you smoked at least 100 cigarettes in your entire life?
Yes No
45. How would you describe your cigarette smoking habits?
Never smoked
Used to smoke
How many years has it been since you smoked? ______years
Still smoke
How many cigarettes a day do you smoke on average? ______ cigarettes/day
46. How many alcoholic drinks do you consume? (A “drink” is a glass of wine, a wine cooler, a bottle/
can of beer, a shot glass of liquor, or a mixed drink).
Never use alcohol Less than 1 per week 1-6 per week
1 per day 2-3 per day More than 3 per day
Occupational Health
47. Please describe your main job duties.
.
48. After a day’s work, do you often have pain or stiffness that lasts for more than 3 hours?
All of the time Most of the time Some of the time Rarely or never
49. How often does your work entail repetitive pushing and pulling movements or lifting while bending
or twisted, leading to back pain?
All of the time Most of the time Some of the time Rarely or never
74
78. Wooden flooring free of splinters, holes, protruding nails, and loose screws
Tile flooring resistant to slipping; no moisture or chalk accumulation
Rubber flooring free of cuts, slits, and large gaps between pieces
Interlocking mats secure and arranged with no protruding tabs
Nonabsorbent carpet free of tears; wear areas protected by throw mats
Area swept and vacuumed or mopped on a regular basis
Flooring glued or fastened down properly
Walls
Wall surfaces cleaned two to three times a week (or more if needed)
Walls in high-activity areas free of protruding appliances, equipment, or wall hangings
Mirrors and shelves securely fixed to walls
Mirrors and windows cleaned regularly (especially in high-activity areas, such as around
drinking fountains and in doorways
Mirrors placed a minimum of 20 inches (51 cm) off the floor in all areas
Mirrors not cracked or distorted (replace immediately if damaged)
Ceiling
All ceiling fixtures and attachments dusted regularly
Ceiling tile kept clean
Damaged or missing ceiling tile replaced as needed]
Open ceilings with exposed pipes and ducts cleaned as needed
Exercise Equipment
Stretching and Body Weight Exercise Area
76
79. Mat area free of weight benches and equipment
Mats and bench upholstery free of cracks and tears
No large gaps between stretching mats
Area swept and disinfected daily
Equipment properly stored after use
Elastic cords secured to base with safety knot and checked for wear
Surfaces that contact skin treated with antifungal and antibacterial agents daily
Nonslip material on the top surface and bottom or base of plyometric boxes
Ceiling height sufficient for overhead exercises (12 feet [3.7 m] minimum) and free of
low-hanging apparatus (beams, popes, lighting, signs, etc.)
Resistance Training Machine Area
Easy access to each station (a minimum of 2 feet [61 cm] between machines; 3 feet [91
cm] is optimal)
Perform exercise repetitions to test machine performance
Area free of loose bolts, screws, cables, and chains
Securing straps functional
Parts and surfaces properly lubricated and cleaned
Protective padding free of cracks and tears
Surfaces that contact skin treated antifungal and antibacterial agents daily
No protruding screws or parts that need tightening or removal
Belts, chains, and cables aligned with machine parts
No worn parts (frayed cables, loose chains, worn bolts, cracked joints, etc.)
Resistance Training Free Weight Area
77
80. Easy access to each bench or area (a minimum of 2 feet [61 cm] between machines; 3
feet [91 cm] is optimal)
Olympic bars properly spaced (3 feet [91 cm]) between ends
All equipment returned after use to avoid obstruction of pathway
Safety equipment (belts, collars, safety bars) used and returned
Protective padding free of cracks and tears
Surfaces that contact skin treated antifungal and antibacterial agents daily
Securing bolts and apparatus parts (collars, curl bars) tightly fastened
Nonslip mats on squat rack floor area
Olympic bars turn properly and are properly lubricated and tightened
Benches, weight racks, standards, and the like secured to the floor or wall
Nonfunctional or broken equipment removed from area or locked out of service
Ceiling sufficient for overhead exercises (12 feet [3.7 m] minimum) and free from low-
hanging apparatus (beams, pipes, lighting, signs, etc.)
Olympic Lifting Platform Area
Olympic bars properly spaced (3 feet [91 cm]) between ends
All equipment returned after use to avoid obstruction of lifting area
Olympic bars rotate properly and are properly lubricated and tightened
Collars functioning
Sufficient chalk available
Wrist straps, belts, and knee wraps available, functioning, and stored properly
Benches, chairs, boxes kept at a distance from lifting area
No gaps, cuts, slits, splinters in mat
78
81. Area properly swept and mopped to remove splinters and chalk
Ceiling sufficient for overhead exercises (12 feet [3.7 m] minimum) and free from low-
hanging apparatus (beams, pipes, lighting, signs, etc.)
Aerobic Exercise Area
Easy access to each bench or area (a minimum of 2 feet [61 cm] between machines; 3
feet [91 cm] is optimal)
Bolts and screws tight
Functioning parts easily adjustable
Parts and surfaces properly lubricated and cleaned
Foot and body straps secure and not ripped
Measurement devices for tension, time, and rpms properly functioning
Surfaces that contact skin treated antifungal and antibacterial agents daily
Cardio Equipment Preventative Maintenance Checklist
Treadmills
Perform full operational unit test
Inspect and check all treadmill functions
Inspect all keys, buttons and assembly hardware
Remove motor cover, clean and vacuum interior housing
Inspect and adjust running belt tension and tracking
Inspect and adjust (if applicable) motor drive belt
Inspect, clean and lubricate (if applicable) deck surfaces
Inspect and adjust leveling system
Clean exterior
79
82. Cross Trainers
Perform full operational unit test
Inspect all electronic components
Inspect all mechanical parts and hardware
Inspect all bearings, drive, belts and resistance system
Lubricate required pivots and hardware
Clean overall interior and exterior
Stationary Bikes
Perform full operational unit test
Inspect all keys and assembly hardware
Inspect all electronic components
Inspect all bearings, freewheel sprocket, bolts/screws and drive
Inspect, clean and lubricate chains (if applicable)
Inspect seat and seat assembly
Clean overall interior and exterior
Stairclimbers and Rowing Machines
Perform full operational unit test
Inspect all electronic components
Inspect all mechanical parts and hardware
Inspect all bearings, drive, belts and resistance system
Inspect, clean and lubricate chains (if applicable)
Inspect, clean and maintain seat assembly
Clean overall interior and exterior
80
83. Frequency of Maintenance and Cleaning Tasks
Daily
Inspect all flooring for damage or wear
Clean (sweep, vacuum, or map and disinfect) all flooring
Clean and disinfect upholstery
Clean and disinfect drinking fountain
Inspect fixed equipment’s connection with floor
Clean and disinfect equipment surfaces that contact the skin
Clean mirrors and windows
Inspect mirrors for damage
Inspect all equipment for damage; wear; loose or protruding belts, screws, cables, or
chains; insecure or nonfunctioning foot and body straps; improper functioning or
improper use of attachments, pins, or other devices
Clean and lubricate moving parts of equipment
Inspect nonslip material and mats for proper placement, damage, and wear
Remove trash and garbage
Clean light covers, fans, air vents, clocks, and speakers
Ensure that equipment is returned and stored properly after use
Two to Three Times per Week
Clean and lubricate aerobic machines and the guide rods on selectorized resistance
training machines
Once per Week
81
84. Clean (dust) ceiling fixtures and attachments
Clean ceiling tile
As Needed
Replace light bulbs
Clean walls
Replace damaged or missing ceiling tiles
Clean open ceilings with exposed pipes or ducts
Remove (or place sign on) broken equipment
Fill chalk boxes
Clean bar knurling
Clean rust from floor, plates, bars, and equipment with a rust-removing solution
82
85. Checklist of Common Maintenance Equipment and
Cleaning Supplies
Place a “ √ ” next to items in toolbox.
Maintenance Equipment
File
Hammer
Pliers (standard and needle-nose)
Screwdrivers (standard and Phillips)
Allen wrench set
Crescent wrench
Mallet
Carpet knife
Heavy-duty stapler
Nuts, bolts, washers, nails, and screws in various sizes
Heavy-duty glue
Transparent tape
Masking tape
Electrical tape
Duct tape
83
86. Drill and drill bit set
Lubricant spray
Socket set
Vise grips
Place a “ √ ” next to items in supply closet
Cleaning Supplies
Disinfectant (germicide)
Specialty cleaners (wood, wall surfaces, upholstery, etc.)
Window and mirror cleaner
Lubrication sprays
Spray bottles (4)
Paper towels
Cloth towels and hand rags (12 or more)
Sponges
Broom and dustpan
Small vacuum cleaner
Vacuum cleaner bags
Whisk broom
Mop and bucket
Gum and stain remover (for carpet and upholstery)
84
87. Introduction to Personnel
The staff members of Local Motion are hired to carry out the company’s vision and
mission. They work as a whole, by building faith and trust in one another inside the walls and by
helping each other reach their goals. Once Local Motion has put their trust into the staff’s
certifications they must reach out to the audience, reflecting all that Local Motion is and will
become. As time progresses, evaluations will determine reasonable offerings and wages for all
effective understanding and performances given to their clients. This section will focus on a few
management and staff positions, which will include salaries and a description of their job area.
Staff rules, procedures, and issues will also be addressed in the following.
85
88. Management/Staff Description & Annual Average
Salaries
Fitness Director
Salary = $56,000
The fitness director interacts and communicates with the following employees of Local Motion:
• Group Exercise Manager
• Personal Training Manager
• Nutritionist
• Operations Manager
Responsibilities:
• Capture new clients
• Maintain and keep current clients
• Communicates with the Owner/General Manger to view past, present, and future
activities of the club internally and externally
• Oversees training regime of the facility to make sure there is success and happiness with
the results
86
89. • At times hold training sessions with clients when necessary
• Attend any industries that may aid in club growth, such as new equipment freshly put on
the market (select appropriate equipment for purchase)
• Maintain fitness equipment
• Hold orientations for all new incoming members
• Fitness assessments
• Workout motivation programs
• Hire, train, and manage the fitness staff
• Coordinate group training programs and personal training programs
The fitness manager makes sure the club is running as planned and that everything is
organized according to the general manager. When the general manager is off site the fitness
manager must fill his shoes and run things as if he or she would do. Being in touch and
having great communication with the club members is a must. This helps gain insight into
the members’ needs and desires. Always be prepared to solve any issues with clients or staff.
Finally, be up-to-date on your own certification and staff certifications for required training
programs.
Operations Manager
Salary = $45,000
The operations manager interacts and communicates with the following employees:
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90. • Maintenance
• Housekeeping
• Webmaster
• Club Accountant
• Child Care
• Admissions & Receptionist
Responsibilities:
• Manage functions of the operations below them
• Direct and coordinate employees tasks to make sure they are running successfully
• Keep proper management utensils used by the people below you
• Work with club accountant to budget club expenses and financial performance
Operations manager must plan, design, and operate all operation employees below them. They
must manage the materials needed and control inventory. Also, they must set schedule for all
work to be done such as maintenance and when child care classes should be held.
Nutritionist
Salary = $52,000
Responsibilities:
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91. • Provides diet assessments
• Hold nutritional counseling
• Evaluate clients eating habits
• Find specific diets for clients
• Educate groups by teaching how to improve eating habits and manage diet needs
• Reinforce clients while provide motivation and suggestions to overcome any challenges
in their new nutritional lifestyle change
Local Motion nutritionists are here to serve our company with motivation and
satisfaction. They look to improve the health of the clients; they must work hand in hand
with the trainers to help the clients work to their main goal of whatever that may be.
Personal Training Manager
Salary = $49,000
Responsibilities:
• Hiring
• Training
• Motivating
• Directing & evaluating the personal training team
• Assisting in annual budget
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92. • Keeping up-to-date on all club services/program/products/competitors
Local Motion’s Personal Training Manager will ensure that the personal training department
attains or surpass the clubs’ goals relating to personal training revenue and fitness cost of
operations while providing the highest level of customer service.
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93. Staff Rules & Procedures
1. Maintenance of professional certifications
2. Maintenance of standard first aid certification, CPR, and AED
3. Review of emergency response procedures
a. Rudimentary first aid procedures annually
b. Common training facility injuries and their prevention
c. Building evacuation plan
4. Knowledge and understanding of program policies and procedures
a. Review of room capacity and safe supervision ratios
b. Review of preparticipation screening and clearance procedure
c. Review of personal and professional liability, negligence, and insurance coverage
issues
5. Knowledge and understanding of governing body rules and regulations
a. Review of general knowledge of regulations
b. Review of rules specific to administering the strength and conditioning program
6. Knowledge and understanding of cleaning and maintenance issues and needs
7. Knowledge and understanding of program philosophy and instruction methods
a. Technique and drill instruction
b. Body composition guidelines and nutritional consultation
c. Motivational issues
-Pushing members beyond physical limits
-Members who overtrain
-Members who refuse to follow program recommendations
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95. Staffing Issues
• Sexual harassment in the fitness area
o Between coworkers
o Between clients and employees
• Recruiting and hiring the best individuals to represent your facility
• Learning one another’s names
• Lack of training affects member retention
• Keep staff satisfied (reward them when something is done to greatest capability)
• Employee turn-over (more education and higher certifications = $$$)
• Continuing education
• Keeping quality employees
• Connection between coworkers
• Balancing business and personal demands
• Employees must follow business vision and mission and reflect it upon members and
clients
• Employment burnout (workplace needs to be fun and enjoyable)
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96. • Focus on members first, not employee first
• Give-a-ways to the top employee at the end of the week or month can motivate all
coworkers
• Set expectations of the employees
• Equip employees with education for growth
• Encourage employees to gain fuel for their fire
• Evaluate employee performance regularly
• Happy members/clients with happy employees = more profits
• Meetings need to be memorable
• Job descriptions must be made clear to the employee
• Canceling classes
• Encourage employees to be creative
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97. Facility Insurance
Many facilities possess the chances for individuals to have an accident or even injuries,
along with environmental factors that may damage the facility. So it is a must for a facility to
have whatever type of insurance needed to protect them and their employees from any liability
suits. There are seven different types of insurance categories and below they are broken-down
and explained.
• Property Insurance – primary means to protect the facility from accidental losses
resulting from damage or destruction.
o Building protection
o Business and equipment contents contained within the designated buildings (3
levels)
I. Basic – protects against fire, weather-related damage, and vandalism
II. Extended Coverage – Same as basic, but also ice, water, and smoke
damage
III. Special Form – protects against any losses, besides ones expelled from
coverage
• General Liability – protection against financial losses due to the carelessness of the
owner and staff members.
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98. o Third-party Insurance
I. Insurance company protects the owner from suits by a third party
II. Investing and negotiating private settlements
III. Covers the defense of lawsuits brought against the owner (judgment
payment usually $500,000 - $1million
• Umbrella Liability – protects the business in catastrophic events where liability can
exceed the lines of the general liability insurance.
o May increase coverage in other key areas: auto liability, workers’ compensation,
and employer liability
o Provide broader coverage compared to other policies
• Event Liability – protects business from any accidents that may occur from any events
provided by the company.
• Automobile Liability – protects and covers liability on vehicle accidents
o Club representatives should meet and discuss proper coverage at the best rate with
insurance agent
• Workers’ Compensation – coverage for work – related accidents, diseases, and
disabilities, while require employers to provide compensation for covered injuries
without regard to fault (each states’ coverage varies).
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99. o Two requirements that employees must satisfy before recovering worker’s
compensation benefits
I. Proof that they were employed by the business
II. Injury must have happened in the course of employment
o Benefits of lost wages replaced
medical expenses
disability income
death benefits
rehab services
• Independent Contractor Liability – protection against negligent acts from independent
contractors (aerobics instructors, sports instructors, personal trainers) while working on
the property of the club. Self-employed must supply their own coverage.
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100. Financial Section Introduction
Local Motion’s mission is to promote community health and well-being through fun,
progressive, and memorable exercise experiences and activities for individuals from all
demographics. We look to promote a positive outlook on oneself, with a gain in confidence and
self-esteem.
Local Motion Fitness seeks to build our facility on a solid rock. To gain this solid
foundation we must be precise and accurate on all choices, especially finances. In this section
we will cover the startup budget costs, projection summary of operating budget, a one year
budget of incomes and expenditures. Last, a breakeven analysis and income projection for three
years will show how we plan on gaining profits so we may be able to build a solid and successful
startup foundation.
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