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• Average of 172 shares per post
• Increased blog traffic by 10% month on month
• Content featured on Wamda and Arabian Business
• Generated direct leads for Payfort
Caliber create weekly posts and
monthly infographics for Payfort
targeting the GCC audience.
Analysis
Promotion
Execution
Personas
Strategy
Personas
Analysis
Personas
Strategy
Analysis
Personas
Successful B2B Content Marketing
Successful B2B Content Marketing
Successful B2B Content Marketing

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