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Goals 
Audience 
Opportunity analysis 
Content
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Seth Godin 
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“
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Be Original with Your Data
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A/B testing and results 
Affiliations and partners 
Aggregation of articles 
Animated gifs 
Associations and memberships 
Audio recordings 
Background and experience info 
Blog posts 
Book summaries 
Brochures 
Cartoons 
Case studies 
Certifications 
Charts 
Cheat sheets 
Comics 
Comments 
Commercials 
Comparisons 
Contests 
Creative stories 
Custom software 
Customer reviews 
Data and statistics 
E-books 
Email newsletters 
Embedded tweets 
Event information 
FAQs 
Files and spreadsheets 
Flyers 
Free guides 
Full videos 
Giveaways 
Graphs 
Guest posts 
History 
How-to guides 
Illustrations 
Infographics 
Interviews 
Lists 
Live chats 
Live-streaming video 
Maps 
Media mentions 
Memes 
Microblog posts 
Micro-videos 
Mind maps 
Mobile apps 
Music videos 
News 
News releases 
Newsjacking write-ups 
Newsletters 
Online games 
Personal bios 
Photo galleries 
Photos 
Pin boards 
Plug-ins 
Podcasts 
Polls 
Portfolio pieces 
PowerPoint or SlideShare presentations 
Predictions 
Pricing 
Pricing sheets 
Product demos 
Product or service information 
PSAs or video PSAs 
Q&As 74 
Quizzes 
Quotes and Inspirational messages 
Ratings 
Research or synthesized information 
Resource pages 
Results of polls, surveys, and questionnaires 81 
ROI calculators 
Sales sheets 
Screencasts 
Screenshots 
Site tour videos 
Software reviews 
Specification or data sheets 
Stupid, fake, and funny images and captions 
Surveys 
Templates 
Testimonials 
Timelines 
“To do” and “what not to do” articles 
Twitter chats 
User-generated content 
Vlogs 
Webinars 
White papers 
Wikis 
Worksheets
26 ’ 
Your goals 
Your platform 
Your analytics 
Your audience 
Your execution 
• 
•
Dm3 deck on infographics

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Dm3 deck on infographics

  • 1.
  • 2. 2
  • 3. 3
  • 4. 4
  • 5. 5
  • 6.
  • 8. 8
  • 9. 9
  • 10. 10
  • 11.
  • 12. 12
  • 13. 13
  • 14. 14 Goals Audience Opportunity analysis Content
  • 15. 15 Seth Godin “ “
  • 16. 16 Be Original with Your Data
  • 17. 17
  • 18. 18 • • • •
  • 19. 19
  • 20. 20 • •
  • 21. 21
  • 22. 22
  • 24. 24
  • 25. 25 A/B testing and results Affiliations and partners Aggregation of articles Animated gifs Associations and memberships Audio recordings Background and experience info Blog posts Book summaries Brochures Cartoons Case studies Certifications Charts Cheat sheets Comics Comments Commercials Comparisons Contests Creative stories Custom software Customer reviews Data and statistics E-books Email newsletters Embedded tweets Event information FAQs Files and spreadsheets Flyers Free guides Full videos Giveaways Graphs Guest posts History How-to guides Illustrations Infographics Interviews Lists Live chats Live-streaming video Maps Media mentions Memes Microblog posts Micro-videos Mind maps Mobile apps Music videos News News releases Newsjacking write-ups Newsletters Online games Personal bios Photo galleries Photos Pin boards Plug-ins Podcasts Polls Portfolio pieces PowerPoint or SlideShare presentations Predictions Pricing Pricing sheets Product demos Product or service information PSAs or video PSAs Q&As 74 Quizzes Quotes and Inspirational messages Ratings Research or synthesized information Resource pages Results of polls, surveys, and questionnaires 81 ROI calculators Sales sheets Screencasts Screenshots Site tour videos Software reviews Specification or data sheets Stupid, fake, and funny images and captions Surveys Templates Testimonials Timelines “To do” and “what not to do” articles Twitter chats User-generated content Vlogs Webinars White papers Wikis Worksheets
  • 26. 26 ’ Your goals Your platform Your analytics Your audience Your execution • •