25. 25
A/B testing and results
Affiliations and partners
Aggregation of articles
Animated gifs
Associations and memberships
Audio recordings
Background and experience info
Blog posts
Book summaries
Brochures
Cartoons
Case studies
Certifications
Charts
Cheat sheets
Comics
Comments
Commercials
Comparisons
Contests
Creative stories
Custom software
Customer reviews
Data and statistics
E-books
Email newsletters
Embedded tweets
Event information
FAQs
Files and spreadsheets
Flyers
Free guides
Full videos
Giveaways
Graphs
Guest posts
History
How-to guides
Illustrations
Infographics
Interviews
Lists
Live chats
Live-streaming video
Maps
Media mentions
Memes
Microblog posts
Micro-videos
Mind maps
Mobile apps
Music videos
News
News releases
Newsjacking write-ups
Newsletters
Online games
Personal bios
Photo galleries
Photos
Pin boards
Plug-ins
Podcasts
Polls
Portfolio pieces
PowerPoint or SlideShare presentations
Predictions
Pricing
Pricing sheets
Product demos
Product or service information
PSAs or video PSAs
Q&As 74
Quizzes
Quotes and Inspirational messages
Ratings
Research or synthesized information
Resource pages
Results of polls, surveys, and questionnaires 81
ROI calculators
Sales sheets
Screencasts
Screenshots
Site tour videos
Software reviews
Specification or data sheets
Stupid, fake, and funny images and captions
Surveys
Templates
Testimonials
Timelines
“To do” and “what not to do” articles
Twitter chats
User-generated content
Vlogs
Webinars
White papers
Wikis
Worksheets
26. 26 ’
Your goals
Your platform
Your analytics
Your audience
Your execution
•
•