6. 84% of people trust
recommendations from friends
Source: Nielsen
Photo: gratisography.com@tanya_digital
7. Every one of your personal
contacts has the potential
to connect you to dozens of
other “warm” contacts.
Relationships are like spider webs
Photo: 7themes.com@tanya_digital
20. Get attention, replies and conversions
Use clear conversational language
that persuades
@tanya_digital
21. Get attention, replies and conversions
Use clear conversational language
that persuades
Never use big words or jargon
(hyperboles, “outreach” “disruption”
“innovative” etc)
@tanya_digital
23. Perfect initial email example :
I featured you
Invite you to publish
GIVE
GIVE AGAIN
TAKE IN THE NEXT EMAIL ;)
@tanya_digital
24. Good email subject lines …
Got a good story for your article about the extremes
entrepreneurs go (involves not showing too much)
@tanya_digital
25. Good email subject lines …
Got a good story for your article about the extremes
entrepreneurs go (involves not showing too much)
Plain conversational English.
@tanya_digital
26. Good email subject lines …
Got a good story for your article about the extremes
entrepreneurs go (involves not showing too much)
Opportunity with (company name)
Plain conversational English.
@tanya_digital
27. Good email subject lines …
Got a good story for your article about the extremes
entrepreneurs go (involves not showing too much)
Opportunity with (company name)
Plain conversational English.
People love this word.
@tanya_digital
28. Good email subject lines …
Got a good story for your article about the extremes
entrepreneurs go (involves not showing too much)
Opportunity with (company name)
Hi John, let me have your opinion
Plain conversational English.
People love this word.
@tanya_digital
29. Good email subject lines …
Got a good story for your article about the extremes
entrepreneurs go (involves not showing too much)
Opportunity with (company name)
Hi John, let me have your opinion
Your article on Huffington Post/ Your article
Plain conversational English.
People love this word.
@tanya_digital
30. Good email subject lines …
Got a good story for your article about the extremes
entrepreneurs go (involves not showing too much)
Opportunity with (company name)
Hi John, let me have your opinion
Your article on Huffington Post/ Your article
Plain conversational English.
People love this word.
Its about THEM, not me.
@tanya_digital
31. Good email subject lines …
Got a good story for your article about the extremes
entrepreneurs go (involves not showing too much)
Opportunity with (company name)
Hi John, let me have your opinion
Your article on Huffington Post/ Your article
UK-wide survey: Britons are not happy with their
jobs
Plain conversational English.
People love this word.
Its about THEM, not me.
@tanya_digital
32. Everyone you meet has a potential to
change your life. There are no work
and personal relationships
3 key take-aways
@tanya_digital
33. Everyone you meet has a potential to
change your life. There are no work
and personal relationships
Don't be an annoying business person,
be the real weird you
3 key take-aways
@tanya_digital
34. Everyone you meet has a potential to
change your life. There are no work
and personal relationships
Don't be an annoying business person,
be the real weird you
Be generous and helpful. Give, give,
then take (IRL, web, email)
3 key take-aways
@tanya_digital