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Goodwill Social Networking Presentation

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Calvin Gilbert
Calvin Gilbert

Measure your results the Goodwill way. Learn what to share, what applications to use and how to track it all.

Développement personnelTechnologieDesign
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Measuring your social media presence the Goodwill way. Is anyone even paying attention?
Calvin Gilbert Web Development, Social Media and Print Design at Goodwill I am not a social media expert Freelance web developer Registered zombie hunter @CalvinGilbert on Twitter
Goodwill Industries of Northern New England Employ 1,233people throughout Maine, New Hampshire and Vermont Over 3,000served through human service programs In addition, 3,300people served through our Good Neighbor program
We are social.
Social Networks @goodwillnne 607 followers @SHOPgoodwillnne 364 followers goodwillnne 673 685 697 717 fans 468 new fans since 10/15/09 x goodwillnne 270 “friends” since 2008
Goals Store Awareness Developing New Markets Donor Acknowledgement Filling Open Jobs eBay Traffic Website Traffic Mission/Programs
What we Share *Retweets of SHOPgoodwillnne
We will not Share Personal Information Controversial Topics Religious or Political Views
How we Communicate 1. Applications 2. Website Posts 3. Facebook
3 Ways we Share ApplicationsTwo people tweet for Goodwill using different applications. Website AutopostingRSS feeds on website push out content like jobs and eBay items. FacebookSyncing Facebook to twitter account for sharing when not using an application.
Spreading Goodwill Word of Mouth Sharing Ad SpaceNewspaper ads, posters and handouts. Facebook AdsLOW cost and HIGH impact.
Does anyone even care?
Who’s Talking About Goodwill search.twitter.com
Link Tracking with bit.ly ,[object Object]
Shows who RTs or shares
Measures traffic to eBaybit.ly
Link Tracking with Tweetdeck ,[object Object]
Can click on link for quick statswww.tweetdeck.com
“Share This” Buttons ,[object Object]
Counts RTs on Twitterwww.tweetmeme.com ,[object Object]

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Goodwill Social Networking Presentation

Notes de l'éditeur

  1. http://www.twitter.com/calvingilbert
  2. http://www.goodwillnne.org/programs
  3. http://www.twitter.com/goodwillnnehttp://www.twitter.com/SHOPgoodwillnnehttp://www.facebook.com/goodwillnne