1. VAS AOP 2011

2. PRODUCT CLASS
PRODUCT %SHARE TARGET
SKIN 30.0% 6,600,000 30%
40%
MOBILE
20.0% 4,400,000
CONTENT
ACCESSORY 10.0% 2,200,000
10% 20%
HAPPY CARE 40.0% 8,800,000
SUM 100% 22,000,000 Skin Content
Accessory Insurance

3. NEW FRANCHISED OUTLETS
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!(#$'++!!
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Net Margin up to 29% (not 20%)

4. Action Plan
AOP REPORT
Update Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Insurance Project
Done phase 1; Move to Club card and SMS
Streamline subscription procedure phase
 
Dec ’10: 13.4% (8.143/60.644)
Increase conversion ratio Jan 16% (11.759/72.803)
 
Expand intro BigC & Coop pending on BigC  
Kick off Mobile Insurance 28/2 kick off (10 key stores)  
ebar Project
Modeling Smartphone Corner Done  
Setup Smartphone corner @ Group A store First @190B on Mar  
Sourcing smartphone related products Difficulty caused of illegal import suppliers     
Livezone Project
Skinning
Full coverage by outsourcing Livezone (07) - MDD (16) - iFinger (3)    
Standardize branding & service quality on schedule   
Build up new chained bonus scheme pending on approval; start on 1st Mar    
Mobile Content
Setup SMS Short-code re-activate on Apr  
link to Paylink kiosk & researching new system
Build up Web Portal for paid apps (pending on approval)
  
Sourcing more products collected 14 apps - focus on PingCom  
Update free content stuck on IT team; done on Mar    
Accessory
Sourcing more new products on schedule    
Full coverage (coordinate w LPK) testing on MDV  

5. Q2 ’11 FOCUS
• Q1: currently focusing on stabilize process, back-end support &
develop new products; utilizing gross margin on each product
segment.
• Q2: establish all new products and push sales force
• Build up Mobile Content
• Kick off Insurance
• Deploy Smartphone Corner @ Group A stores

6. SALES INCENTIVE PLAN
• Company Policy: Break down into instant incentive by 100%
to attract related Salesforce on selling VAS products.
• Mobile/Laptop will be majority income
• VAS and other minor products will be bonus
• Inherit Commission: prior to VAS Product, Sales agents could be
inherited product incentive (Franchised skin, Mobile content).
• Merchandise project related bonus: shared bonus based on
GM% KPI.

7. INSTANT INCENTIVE
Product class NVBH DVKH QLGS ASM
Skin Franchised 80% 9% 9% 2%
Livezone Skin 40% 9% 9% 2%
Mobile Content 40% 9% 9% 2%
Accessory 70% 9% 9% 2%
Insurance 80% 9% 9% 2%
Red highlighted is ‘Inherit incentive’

8. HAPPY CARE INCENTIVE 2.0

9. HAPPY CARE INCENTIVE 2.0
From 37% now upto 50% Net Margin

10. 20.000 HAPPY CARE
ON JUNE ’11
Team Building Award Lottery
Win 02 Wave Alpha

11. NEW PROJECT
Third Party
Online Sales
Paylink

12. THANKS