以文化策展帶動產業創新 Industry Innovation by Cultural Curation
以文化策展帶動產業創新@第19屆東亞出版人研討會 甚麼是「文化策展」？ 在充滿挑戰的出版業中如何以文化策展帶動產業創新，以「圍繞內容建立社群」及「文化內涵多元展現」的核心價值為讀者提供全方位的服務設計和超越平面閱讀的體驗？ 香港三聯書店副總編輯李安及新媒體顧問俞真以三聯經驗分享文化策展的理念、策略和實踐。 影片：http://bit.ly/1SkkDjN Industry Innovation by Cultural Curation@The 19th East Asia Publishers Conference What is Cultural Curation? In the challenging publishing industry, how we could use Cultural Curation to inspire industry innovation? How we could implement the core values of "Building Community Around Content" and "Multi-dimensional Curation of Cultural Content" to provide readers with all-rounded service design and experiences that go beyond reading? Anne Lee (Deputy Editor-in-Chief) and Calvin Yu (New Media Consultant) of Joint Publishing HK share the JP experience to illustrate the idea, strategy and implementation of Cultural Curation. Video: http://bit.ly/1SkkDjN
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以文化策展帶動產業創新 Industry Innovation by Cultural Curation
- 1. 以文化策展推動產業創新 Industry Innovation by Cultural Curation 李安・香港三聯書店副總編輯｜Anne Lee・Deputy Editor-in-Chief・Joint Publishing HK 俞真・香港三聯書店新媒體顧問｜Calvin Yu・New Media Consultant・Joint Publishing HK
- 2. Reading is joy & passion in life.・ ・
- 4. Curation • Select and Filter • Contextualise • Create Scenarios • Express Views • Reconstruct Values • Share and Link
- 5. Cultural Curation: Filter cultural elements to derive new experience
- 6. Cultural Curation • Filter cultural elements to derive new experience • Filter and distill cultural elements • Curate and create derivatives in different formats • Let readers experience content and cultural elements in different ways
- 7. Cultural Curation: Distill publishing resources from activities
- 8. Cultural Curation • Distill publishing resources from activities • Agglomerate different cultural activities • Distill valuable publishing resources
- 9. Core Values: Building Community Around Content
- 10. Core Values: Multi-dimensional Curation of Cultural Content
- 11. Self-branded Cultural Products: Distill content
- 12. Self-branded Cultural Products: Provide details
- 13. Self-branded Cultural Products: Emotional connection
- 14. Self-branded Cultural Products: Transform content
- 15. Self-branded Cultural Products: Provide new context
- 16. Self-branded Cultural Products: Provide new context
- 17. SquareRoot Talks: Ideas come from books
- 18. SquareRoot Talks: Reconstruct values
- 19. Cultural Tours: Multi-dimensional Curation of Cultural Content
- 20. Organisational Co-operation: Operation model of cultural curation
- 21. Organisational Co-operation: Operation model of cultural curation
- 22. Organisational Co-operation: Share resources
- 24. Positioning
- 25. Positioning • Building Community Around Content • In-depth sharing • Long-term connection • Quality brand • Consistency • Sustainability
- 26. Positioning • 3 NOTs • NOT promotion • NOT announcement • NOT short-term • Constructing from READER’s angle
- 28. JPBooks.Plus • Cultural exchange platform • Start from 0 • Establish branding with quality content • One Book One World • Extract elements to help readers dive in
- 39. Lessons Learnt
- 40. Lessons Learnt • Service Design is key to cultural industry • Demonstrate cultural values through curation • Impact of Internet is on connection and communication in multiple ways
- 41. Lessons Learnt • Readers’ real concern is whether the right content is delivered in the right way that suit readers’ lifestyle • Not knowing a book > Find a book > Dive into a book’s world > Not satisfied by the book’s world alone > Trigger further interest > How to satisfy readers in multiple ways?
- 42. Lessons Learnt • Different content has different characteristics, different curation approach is required • Build, maintain, extend the ecosystem to provide all-rounded services and experience for readers
- 43. 以文化策展推動產業創新 Industry Innovation by Cultural Curation 李安・香港三聯書店副總編輯｜Anne Lee・Deputy Editor-in-Chief・Joint Publishing HK 俞真・香港三聯書店新媒體顧問｜Calvin Yu・New Media Consultant・Joint Publishing HK