New Horizons of Publishing Industry 出版業的新視界 (2010.09.09 @ CCLSG 新加坡福音證主協會) Workshop conducted for CCL Singapore staff about the changing landscape of publishing industry. 為新加坡福音證主協會同工舉辦的出版業新視界培訓工作坊

1. New Horizons of Publishing Industry
Calvin C. Yu @ CCLSG / 2010.09.09

2. Publishing industry
is no longer the same

3. Changing Landscape

4. Changing Landscape
• Content Delivery
• New Possibilities
• Mode of Communication
• Interaction
• Speed
• Mode of Expression

5. Changing Landscape
• Triggering Point
• Product Life Cycle
• User Expectation

6. Publishers’ Challenges

7. Too much to read for readers

8. Too much to read
• Communication
•
Email, SMS, Instant Messages,
Letters, etc.
• Information
•
News, Advertisement, Lifestyle
Information, etc.

9. Too many media choices

10. Too many media
• Traditional media
•
Press, Magazine, Book, TV,
Movie, Radio etc.
• New media
• Facebook Twitter,
Podcast,
Web, Blog, Facebook, Twitter,
Podcast, etc.

11. Too many media
• Information overload
• Too much noise
•
Less time for reading
•
Bite-sized content consumption
•
Changing expectation of readers

12. Too many new possibilities

13. Too many possibilities
•
Strike of tablet computer
•
Changing reading experience
•
Changing reading expectation
(content, timing, format, etc.)
• vs.
Digitized Book vs. Digital Publishing

14. Opposing Voices in Digital Publishing

15. iPad iMagineering - Penguin Books

16. The Elements ebook for iPad

17. Way Out

18. Way Out
•
Content is king!
•
Diversified mode of content delivery
•
Digital Publishing is not simply
digitizing books

19. Way Out
•
Embrace Social Media to make a
difference for both digital publishing
and traditional publishing
•
Changing triggering point:
Cross-Media Marketing
•
The Power of Experience, Word
of Mouth and Share

20. Way Out
•
Emphasis on both content and user
experience
•
Customize appropriate user
experience based on content:
Don’t put the cart before the
horse
•
Intuitive user experience

21. ONE MORE THING

22. THE FUTURE OF PUBLISHING

23. Q&A

24. In search of excellence for HIM