Concerns about rising healthcare costs, and increasing numbers of tech-savvy people, are driving change for traditional healthcare and consumer companies. There is enormous interest in technology solutions for health and wellbeing, from iPhone apps and shoes with chips, to smart pill bottles and OTC diagnostics and monitoring. Many are now asking the question: "How can we make money from this emerging market?" Based on the recent thought-leaders' workshop, we will present a vision of how this emerging market will develop and who the winners and losers will be.

1. The future of Health and Wellness
Innovation day 2012
Simon Smith, Duncan Smith
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2. Can the future of health and wellness be predicted?
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4. We are going to tell the story of five people
…..and describe the Health and Wellness opportunities presented to both them
and you in maybe 10 years… maybe less…
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5. In the park at
9am on a
Sunday morning
is Darren
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8. Many of the building blocks are already in place to create this product….
…although we expect sensor technologies to develop significantly in this area
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9. This is an opportunity for a product company
now available
to purchase….
UK based
company Crux
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15. Also the trend to opt in is already happening in another industry.....
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16. We see this trend being increasingly used by insurance companies wanting to
minimise risk and maximise competitiveness
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17. The patient is also better informed and should be reap health benefits
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24. Lifestyle makes a difference…..the key is getting the message across.
People at high risk for
developing Type 2 diabetes
can reduce their chances of
getting the disease by 58
percent if they lose as few as
10 pounds, exercise and
follow a healthy diet,
according to a report
published in the New England
Journal of Medicine. (May 3,
2001).
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25. Diane is time poor - in her case we make it easier for her to do the right thing
Sold through
Diane pays a
and sponsored
small monthly
by her
fee for this
employer
service
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26. Who can aggregate this information?
Telecoms
There is an
companies
opportunity for
have tried
them to do it
before….
again
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27. Already this type of service is starting….
MAMA subscribers register for the
mobile phone service by indicating
their expected due date or the
birthday of their recently-born child,
and receive weekly health
messages and reminders during the
pregnancy and up to the infant’s first
birthday.
Timed messages include important
information on proper nutrition,
newborn care, breastfeeding,
immunizations, and connections to
local health resources.
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32. There is an opportunity for “data services” providers in this sector
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36. There is an opportunity for FMCGs in this area
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37. Technology can
bridge the gap and
teach good
technique to the
whole population
when it matters
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38. The quality of mass participation has an effect at Olympic level
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39. There are opportunities for many types of companies in this sector
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40. There are opportunities for many types of companies in this sector
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41. Who will occupy this space?
Insurance
Healthcare
Telecoms FMCG
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42. ……..it could be a combination….
Insurance
Healthcare
Telecoms FMCG
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43. But maybe it will be a completely disruptive company that will be the winners…
as well as the consumers…..
Insurance
Healthcare
Telecoms FMCG
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44. Contact details:
Cambridge Consultants Ltd Cambridge Consultants Inc
Science Park, Milton Road 101 Main Street
Cambridge, CB4 0DW Cambridge MA 02142
England USA
Tel: +44(0)1223 420024 Tel: +1 617 532 4700
Fax: +44(0)1223 423373 Fax: +1 617 532 4747
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info@CambridgeConsultants.com
www.CambridgeConsultants.com
Cambridge Consultants is part of the Altran group, the
European leader in Innovation Consulting. www.Altran.com
© 2011 Cambridge Consultants Ltd, Cambridge Consultants Inc. All rights reserved.
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