1. DB5. Writing a Review
The major advertising task was to create an advertisement for a product that
was chosen. I was put into a group with following people myself Dan, Tom,
Dean and Keaton. First we brainstormed ideas what the advert could be as well
as think of the other elements and techniques in the previous adverts that
Lucozade had used.
We had to decide on group roles who was the camera man, producer, director,
actor, assistant camera man and editor. Dean had the role of editor/producer,
Tom was the actor/producer and director, i was actor/producer, Dan was
assistant camera man/producer and Keaton was camera man/producer.
The process for my story was that we had to brainstorm some ideas and we
than had drawn and plan on paper our story board and everybody did there
fair equal amount of the work. We had to complete all the other
preproduction paper work such as risk assessments, location recces,
production schedules, shooting schedules and scripts.
When we started finally filming there where some bad parts to it. For starters
the location where we wanted to film was already occupied, so we had to film
in there whilst there were people around making it hard to concentrate and
get the right angles. More so, we could hardly hear each other giving orders as
there were many people talking. Another bad point was our filming was
delayed as the gym was fully booked up for the week, making production
cease.
One of the advertising techniques used was the simple solution technique
where it basically is saying; “Buy this drink and you’ll be more athletic”.
Another advertising technique used was having the logo on the bottle being
shown. Furthermore, the slogan was also included within the video but that
was the editing part where that was included. Last one was the comparison
technique where it shown another product compete against the product being
advertised, making the product look more powerful.
When editing I used the program Adobe Premier which is a good program to
use with short videos or advertisements, each person out of the group had to

2. use the program to edit their own video. In my video I had the song: Prodigy –
Breathe, I used this as it went very well with the video. The up-beat tempo
combined with the actor running on the treadmill. I had to trim out the boring
parts as well as the poor parts of the filming. Going back to the advertising
techniques I added the slogan ‘YES’ in the video as it is on most new Lucozade
adverts; repetition. I also added the bottle where it had a cool edited zoom on
it, to get a close up of the product.
Print Ad
I had to do another task, which was to create a print/still advertisement. The
product was still the same and when upon creating it I had to get some
inspiration. I observed previous print adverts by Lucozade and found out that
repetition within the images was clear, as it used sports most the time. So I got
Cameron; Actor, to run on the treadmill and took photos of him whilst on
there.
The program used to create the still advert was Adobe Photoshop; a popular
image editor and creator. The shot I chosen was Cameron on the treadmill,
drinking the product. When editing I added the other popular slogan with the
still adverts for Lucozade ‘HYDRATES & FUELS YOU BETTER THAN WATER’.
Within the advertisement was the product itself again but a larger image of it
in the bottom left corner. It was placed in that location as it catches the eye of
the audience.
Radio Ad
The last task I had to do was a radio commercial where I had to solely create
myself but with a bit of help from a voice actor. My commercial was for the
new Volkswagen Golf. But before I finally decided on the product I wanted to
advertise I thought of doing Hula Hoops as there is one of my favourite type of
crisps.
When creating the advert I had to think of the script which was fairly easy to
do as I took elements out of old radio adverts for cars such as; Ford, Renault,
Volkswagen… I noticed that most of the advertisements had a deep voiced
man reading out all the advantages to the car. I did my research on the Golf

3. and noted the main parts down. After that I had a brainstorm of a police officer
pulling the driver over and stopping him to ask questions about the new car
and how good it is. The voice actors were me the police officer and Cameron as
the driver. I told Cameron to put on a ‘stoner’ voice which was an eerie, laid
back voice. All this was put together good and after the third time of the voice
recordings I finally got it.
In conclusion, the things I learnt about advertising was it takes a long time to
get the right recordings and also takes a long time in producing it. Again one of
the things I had to overcome was getting the right recording for the advert so it
can be at its best. If I had to redo the whole project I would probably change
the product to something I really enjoy such as; protein shake and football or a
game related product.