1. Auto Trader Mobile
Nick Gee
Mobile Director
http://www.autotrader.co.uk/mobile
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3. Growth of Auto Trader Mobile unique visitors
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4. iPad video
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6. Mobile makes consumers research more
flexible, easier and quicker.
Auto Trader research – mobile survey 2011
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7. Marketing a mobile business
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8. Converting advertising into response
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10. Dealer video 1 - advertising
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11. Mobile - beyond advertising
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12. Dealer video 2 - tools
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13. Product mix : App vs Mobile Web
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