1. MOBILE & TV
EXPANDING INTO MOBILE
NEIL JOHNSON, MANAGING DIRECTOR
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2. GROWING MARKET
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3. CORE PRODUCT
 iPad – 60,000+
 iPhone – 350,000+
 New version just
released
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4. REVENUE MODELS
 Sponsorship/Takeover is a key revenue stream
 Brand sell
 Ad delivery through networks
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14. BRAND EXTENSIONS
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15. BRAND EXTENSIONS
 Transport applications
 Metro Czone
 Metro Cabfinder
 Metro Transport
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16. COMMUTER GAMES
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17. REVENUE MODELS - DOWNLOAD
 Be clear about the size of your market
 Be aware of the pricing of your app
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18. REVENUE GENERATING EXTENSIONS
 Ultimate Ski Challenge
 Ski simulator with online play
 £1.19/59p to buy
 Sponsored by Teletext Holidays
 Promotion to win a ski holiday
for two people
 Top 10 app in 3 countries
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25. CONCLUSION
 Be aware of the proliferation of devices and choose technology
accordingly (Tactical vs Strategic)
 Be aware that download revenue is mostly in casual gaming
 Appstore featuring is key to application discovery
 Branded apps work better
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