2. Enhance You Brand through Enhanced Usability
• Technology is great.
• Technology that is difficult to use is terrible.
• Recall programming a VCR to record in the 1980s.
• Speech technology & handwriting are modes of
interaction humans learn at an early age
• Speech technology, handwriting recognition and
smart keypads make technology easy to use.
• Nuance is not a well known brand but “Dragon” and
“T9” which make technology easy to use are more
widely known
• Speech helps positioning your offering and brand as
innovative, safety oriented and user-friendly
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3. Automotive Focus on safety and usability
• Safety
• Speech reduces driver distraction
• Reduced driver distraction reduces risk of accidents
• OnStar mentality “what we’re doing is saving lives”
• Independent study by Technical University Braunschweig
• Usability
• Speech makes in car infotainment functions easier to use
• One utterance vs. many button presses for music selection
• Easier to use functions have fewer customer complaints.
• Independent studies in Q2 2009 with universities.
• Solutions
• Nuance has complete solutions to provide these benefits
from design concepts to dealer training.
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4. Personality
• Personality
• As more and more devices and brands use text to speech
voices devices start to sound the same.
e.g. London Underground station announcements at St
Pancras use the same voice as Garmin Sat Nav!
• Branding with a custom voice for primary markets gives
unique audible branding.
• Audible branding is most famous through “audicons” like
the Intel theme
• Several automotive companies now have customer text to
speech voices which match their brand personalities.
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5. Natural Speech for Automotive
• What could be more natural than free format speech
to text and speech understanding?
• Nuance delivers free format speech recognition and
understanding every day across the globe every day.
BUILT ON
VoCon
nuance auto
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6. Case Study – GM OnStar Remote Link
• Entering an address into an in-car navigation system
can be hard work.
• Smartphone application from GM user speech
recognition to locate the address and then send it to
the vehicle
• Built on Nuance Mobile Developer Program
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7. Case study – Safer in-car dictation by Nuance
• SMS dictation and search by voice gained a lot of
traction on mobile handsets
• Drivers want to have it in their cars too
• Safer with speech in-car dictation concept.
White Paper
available
http://www.youtube.com/user/NuanceMobileChannel#p/a/u/2/AIMZnYcSrFw
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8. Dragon Mobile Applications
Products available:
• Dragon Dictation in Japanese, Mandarin
(PRC), US English, UK English, German, EU
French, EU Spanish, EU Italian; more on
roadmap
• Dragon Search in Japanese, Mandarin
(PRC), US English, UK English, German, EU
French, EU Spanish, EU Italian; more on
roadmap
• Vocalizer TTS in 35+ languages
Platforms:
• iOS 3.0 and 4.0 (iPhone/iPad)
• Android OS v2.1 and v2.2 (most devices)
• Other platforms available
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9. Add Speech to your App with
Nuance Mobile Developer Program
NMDP website is: http://dragonmobile.nuancemobiledeveloper.com/
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10. Dragon Mobile…Testimonials
“Nuance’s Dragon Dictate on the iPhone puts Google’s
Voice Input on my Nexus One to shame. The quality of
the voice recognition is much higher…”
“Dude, the Genius button can do so much more than
Google’s Voice search.”
“…try car mode. It’s sick I don’t even have to touch my
phone!.”
“This app is proof we live in the future!”
“”The voice recognition on it is really the best out there
considering I’ve always had a rough time with those
things…”
“”I love this app. You don’t have to talk slow and it
understands everything.”
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11. What’s Next - User Verification by Speech
• Social networks available through the connected car
potentially give access to large amounts of personal
information
• Having access to the vehicle should not automatically give
access to these e.g. you lend your car to one of your
children.
• Confirming user identity
through passwords and
PIN codes as used on
mobile handsets are not
practical in the vehicle.
• User identification by voice
provides a hands-free
user confirmation suitable
for automotive
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12. Speech in automotive applications
• Show your brand as safety conscious as it adds new
technology.
• Branding with custom text to speech voices.
• Developer programs allow speech to be added to any
application.
• Speech can be used to control access to customer
personal data whilst on the move.
Safer + Sympathetic + Speed + Secure = Speech
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