1. Getting the most from your app
Doug Chisholm

2. Apps versus mobile web? Both are useful!
mSites are key for the 1st visit…
…apps give the best experience for 2nd, 3rd, 4th visit

3. Consumers are active on multiple platforms
Getting the most from your apps!

4. But which platforms to build for?
Android grows,
BlackBerry’s declines
Source: Gartner (Q2 2011)

5. Multiple platforms? Sounds expensive!

6. Offer the best experience

7. Learn about your app users

8. Communicate with app users

9. Present a nice shop front

10. Doug Chisholm
Managing Director, Rippll.com
doug@rippll.com
+44 (0)207 399 7493