1. Mastering a mobile web presence…
An Introduction
Duncan Hallas
d.hallas@netbiscuits.com
Linkedin/in/duncanhallas
November 23, 2011 © Netbiscuits GmbH 2011 1

2. Company Overview
Netbiscuits is the world’s leading platform for developing, publishing, and monetizing sites
and apps across all mobile and connected devices.
November 23, 2011 © Netbiscuits GmbH 2011 2

3. Latest Milestones
Gartner Ranks Netbiscuits as
Visionary with highest ability to execute
Netbiscuits platform bigger than Twitter
100m unique users/month vs Twitter's 55m
CBS.com mobile site built on the Netbiscuits Platform
Wins 2011 Meffys Award for Best Mobile Website
Netbiscuits relationship with eBay
eBay’s mobile web sites in 16 countries since 2003
Mature landscape
Over 500 customers and more than 75 partners
November 23, 2011 © Netbiscuits GmbH 2011 3

4. Question 1: Vision
 Do you have a digital vision which captures mobile
web?
  Re-check your Vision!
 Vision thing too big?
  Agree the purpose.
November 23, 2011 © Netbiscuits GmbH 2011 4

5. Question 2: Agree Purpose
 Is this a tactical project or strategic initiative?
Warning: Should never be a tactical project
which kick starts your strategic initiative.
November 23, 2011 © Netbiscuits GmbH 2011 5

6. Mobile Web Presence: Tactical
 Not specific time period. i.e. will it evolve?
 YES – unlikely to be tactical
 NO – carry on…
Don’t forget…
….still needs Support / Maintenance?
November 23, 2011 © Netbiscuits GmbH 2011 6

7. Mobile Web Presence: Strategic
 Should be considered as a program …not a product lifecycle
approach
Expect: Evolution & Support and
Maintenance to play a much bigger role
and cost!
November 23, 2011 © Netbiscuits GmbH 2011 7

8. User Case Technology Mapping
 Web
 Tablets
 Mobile
 Smart & feature phones
November 23, 2011 © Netbiscuits GmbH 2011 8

9. Build Team Roles
 Business Leads
 Program Owner
 Project Manager
 Platform Manager
 Design lead
 Development (teams)
 Platform
 Release
 Service Management
 Device testing
 Software / QA
 Support
November 23, 2011 © Netbiscuits GmbH 2011 9

10. Buy Team Roles
 Business Lead (Can Be Program Owner)
 Project Manager (outsourced?)
 Design lead (outsourced?)
 Development (outsourced?)
 Platform
 Release
 Service Management (outsourced?)
 Device testing (outsourced via Platform)
 Software / QA (outsourced?)
 Support (outsourced?)
November 23, 2011 © Netbiscuits GmbH 2011 10

11. Mobile Web Presence: Mobile Champions
 Who’s your Mobile Champion?
 What skills do you have internally?
 How up to date are they?
November 23, 2011 © Netbiscuits GmbH 2011 11

12. Mobile Web Presence: Mobile Landscape
Mobile Web Landscape changes constantly…
 Mobile devices ( be prepared to test more than 50 new devices a month)
 Mobile OS releases (Monthly regression testing)
 iOS
 Android
 WinMo
 HTML5 (it’s a web standard not a mobile web)
Add to this
 Leveraging central information systems?
 Development Recycling?
 Ease of roll out?
 Engaging additional agency partners?
November 23, 2011 © Netbiscuits GmbH 2011 12

13. There’s more…
…at the round tables
d.hallas@netbiscuits.com
linkedin/in/duncanhallas
November 23, 2011 © Netbiscuits GmbH 2011 13