Recepção Bixos USP

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O documento apresenta depoimentos de estudantes sobre o trote universitário, discute o dilema entre esforço individual e ganho coletivo na integração de calouros, e argumenta que símbolos e personagens podem ser usados em campanhas para sintetizar conceitos e objetivos de forma a atrair público e promover interação.

Formation

Depoimentos "Houve uma politização e não há mais problemas com o trote, sendo bom oferecer alguma mensagem de boas-vindas aos calouros“ Rafael, 20, 3º engenharia química "Trote é tranquilo, não precisa de conscientização" Pamela, 20, 3º arquitetura "O trote é tranquilo demais, fiz várias coisas por conta própria" Francisco, 18, 1º economia "Acho que falta comunicação entre bixos e veteranos" Gustavo, 20, 2º química

[object Object],Enfatizar papel do indivíduo numa ação de integração: o todo é formado por vários indivíduos Wiener e Doescher

Símbolos ,[object Object],Personagem dá vida e movimento a uma marca/campanha Por ser símbolo, é mais fácil de ser reproduzido e oferece uma gama enorme de aplicações Como símbolo, se destaca com facilidade

Usando a vaquinha Simpatia e Humor Incita à interação Aproxima todos os campi Mexe com o público Envolvente Repercute Mídia Espontânea

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Recepção Bixos USP

1. Quem somos?

8. Depoimentos "Houve uma politização e não há mais problemas com o trote, sendo bom oferecer alguma mensagem de boas-vindas aos calouros“ Rafael, 20, 3º engenharia química "Trote é tranquilo, não precisa de conscientização" Pamela, 20, 3º arquitetura "O trote é tranquilo demais, fiz várias coisas por conta própria" Francisco, 18, 1º economia "Acho que falta comunicação entre bixos e veteranos" Gustavo, 20, 2º química

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12. Exemplos

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15. O Símbolo

16. Usando a vaquinha Simpatia e Humor Incita à interação Aproxima todos os campi Mexe com o público Envolvente Repercute Mídia Espontânea

17. O Personagem

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