3. 3

4. Why Ideate
4

5. Why Ideate
Ideas Decisions
5

6. Why Ideate

7. Why Ideate

8. Why Ideate
Innovation Potential
Power of Groups
8

9. What is Ideate
Brainstorming
Bodystorming
Analogous Situations
Crowd Sourcing
Inspiration Field Work
9

10. How To Brainstorm
Brainstorming
10

11. How To Brainstorm: Rules
Go for Quantity
Headline
Wild Ideas
Defer Judgment
Build of the Ideas of Others
One Conversation at a Time
Stay on Topic
Be Visual
11

12. How To Brainstorm: Rules
Innovation Potential
Go for Quantity
Headline
Wild Ideas
Defer Judgment
Build of the Ideas of Others
One Conversation at a Time
Stay on Topic
Be Visual
Power of Groups
11

13. How To Stoke
Improv
Make Each
Other Look
Good!
Be Attentive
and Responsive
16

14. How To Brainstorm
How to get our
kindergarten niece to
eat her vegetables
17

15. How To Brainstorm
How to be sustainable
18

16. How To Make “How Might We’s”
Short statements built off of a POV
that launch Brainstorms
19

17. How To Make “How Might We’s”
Short statements built off of a POV
that launch Brainstorms
How to be sustainable
19

18. How To Make “How Might We’s”
Short statements built off of a POV
that launch Brainstorms
How to be sustainable
An overworked husband needs to feel
good about recycling because when
things pile up he feels behind
19

19. How To Make “How Might We’s”
An overworked husband needs to feel
good about recycling because when
things pile up he feels behind
20

20. How To Make “How Might We’s”
An overworked husband needs to feel
good about recycling because when
things pile up he feels behind
How might we reduce the size of recycling pile?
How might we make him feel less overworked?
How might we celebrate his successes?
How might we help him feel less behind?
If he feels behind, what could be like a tutor?
20

21. How To Make “How Might We’s”
Nostalgic Nola needs to share her past
victories with new co-workers because
for her, work lunch is a proving ground.
21

22. How To Facilitate Brainstorms
Be Mindful of Energy
Choose your Space
Play with Constraints
22

23. How To Facilitate Brainstorms
Be Mindful of Energy
Choose your Space
Play with Constraints
Set
/me
limits
for
each
“how
might
we”
Next
10
ideas
must
cost
over
$1
million
Create
a
new
“how
might
we’s”
based
on
hot
topic
22

24. How To Brainstorm
How to make the
d.school easier to find
23

25. How To Brainstorm
State
Stoke
Storm
24

26. How To Brainstorm
State How Might We
Stoke Stoke
Storm Brainstorm
24

27. How To Brainstorm: Rules
Go for Quantity
Headline
Wild Ideas
Defer Judgment
Build of the Ideas of Others
One Conversation at a Time
Stay on Topic
Be Visual
37