How Plan B Marketing Made Mary a Star

•

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Cathy Miller, Business Writer

Even the best marketing plans hit snags. Do you have a Plan B contingency plan?

Marketing

Mary was so excited
www.simplystatedbusiness

www.simplystatedbusiness
She landed a new job as
Marketing Director

www.simplystatedbusiness
On her very
first project

www.simplystatedbusiness
the you-know-what hit the fan

www.simplystatedbusiness
Her presenter for the sales
conference had an accident

The presentation
flash drive
went with him to
the hospital

There was no time to retrieve it
www.simplystatedbusiness

www.simplystatedbusiness
What could Mary do?

www.simplystatedbusiness
Mary’s heart beat faster

www.simplystatedbusiness
Mary’s heart beat faster
She took a deep breath

www.simplystatedbusiness
Mary knew it was time for Plan B

www.simplystatedbusiness
She downloaded the presentation
FROM THE
COMPANY’S
CLOUD BACKUP

www.simplystatedbusiness
and pulled out
her notes

www.simplystatedbusiness
She knew the
presentation as
well as he did
Mary had helped the presenter

www.simplystatedbusiness
Mary put on her game face

www.simplystatedbusiness
and took
another
deep breath

www.simplystatedbusiness
Mary stepped onstage and
shared her story

www.simplystatedbusiness
A funny thing
happened on the way
to the conference

The audience loved it
www.simplystatedbusiness

www.simplystatedbusiness
Mary’s boss
loved it

www.simplystatedbusiness
What could have been tragic

The moral of the story?
www.simplystatedbusiness
Always have a
Plan B contingency

P.S. The presenter recovered
www.simplystatedbusiness
He was glad
Mary had
his back

Photo Credits: BigStockPhoto.com
This is Part 10
Check out the entire series
Follow the 10-Part Marketing Plan at
SimplyStatedBusiness.com

www.simplystatedbusiness
Cathy Miller, Business Writer
Business site:
www.SimplyStatedBusiness.com

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