Learn what LinkedIn can do for your academic institution and how to use it.

1. Digital 3.0 101:
for Academia

2. What is LinkedIn?
LinkedIn is your virtual introduction to
a network of professionals from around
the globe. And since a new member joins
approximately every second, it lends the
perfect opportunity to search for, make
introductions to, and collaborate with
potential clients and business associates.

3. Who uses LinkedIn?
Business professionals. LinkedIn promotes
business intelligence, business development, and
the creation of business relationships—especially
when your employees utilize this intelligent 3.0
tool to establish your company’s competence and
expertise within your industry.

4. What is LinkedIn?
To begin networking in LinkedIn,
go to LinkedIn.com and register.
Once signed up, you can create
a profile that summarizes your
professional expertise and various
accomplishments. Develop your
network by inviting contacts to join
LinkedIn and connect with you.
Eventually your network will develop
into a vast number of qualified and
like-minded professionals.

5. Get LinkedIn
• Manage your public and professional
profile like a resume
• Make self-introductions to potential
clients, service providers, and colleagues
• Collaborate on projects, research,
and share/network services
• Find and advertise business opportunities
via potential business partners
• Create groups with other like-
minded professionals and experts
• Job search and create sales leads
• Recruit the best talent for your company

6. Learn More
Learn more about using LinkedIn by
reading Ten Ways to Use LinkedIn.

7. Why LinkedIn for Academia?
Wouldn’t it be nice if academics around the
world could connect and collaborate via a virtual
network of experts? Well that’s exactly the
potential that LinkedIn offers.

8. LinkedIn Academic Benefits
Include your departmental and university affiliation to make searches easy.
Share the latest research in your educational area and search
for areas of interest.
Post upcoming events—such as the latest accomplishments, papers,
and talks at your educational institution.
Swap recommendations with colleagues and students – any
recommendations given or received will be displayed on your profile.
LinkedIn is the perfect opportunity to ask mentors and respected
colleagues for a recommendation.
Use for future job searches and networking. Students and professors can
use LinkedIn to communicate with university colleagues and mentors and
be alerted to others who attended the same college in the past.