My idea on how to bring fame to a brand by using the psychological force that lies beneath pop culture. Inputs and questions are most welcomed. I do not own the images - I owe awesome people in Tumblr and sites featured in Google Images

1. Olivia Sulistio | @candrakirana

2. Joan Vinge

3. KEYWORDS

4. noun /fām/ The condition of being known or talked about by many people.
1 Inspect the business issue
2 Inspect what it means in real life
3 Relate that to something in popular culture
Source: Northen Planner

10. BRAND

11. BRANDS

14. An underlying idea or principle that
directs society‟s movement giving a
consequential impact on the culture,
society or business sector through
which it moves.
Synthesized from The Trend Forecaster‟s Handbook

16. 1 What are the key themes of this pop culture
expression?
2 Do these themes appear in other pop culture
expressions?

17. What are the key themes of KPOP?

18. Colourful “playroom” Fantasy of innocence
Carefree playfulness

19. Bag of feelings Pretty look

20. Do these themes appear in other pop culture
expressions?

21. Rainbow Customized Bar modeled
cake candy store after playground
Unyuuu!
Cemungudh!
Ciyus miapah!
Cute pose
Out-of-the- Parody to
blue express a
flashmob protest

22. Galau!
Cute pose

24. noun /fām/ The condition of being known or talked about by many people.
1 Inspect the business issue
2 Inspect what it means in real life
3 Relate that to something in popular culture
Source: Northen Planner

26. 1
FEA is a cologne brand for teenage girlswith
feminine flowery scent.
However as more competitors offering new and
different scents to choose, girls are changing its
cologne brand based on what is new and cool.
With no new scents to offer, how can FEA be sexy
again for these girls?

27. 2
Unyuuu!
Cemungudh!
Ciyus miapah!
CONSUMER TENSION:
Girls want to project itself as innocent people however their adolescent
hormone often(uncontrollably) tempt them to do not-so-innocent stuffs.
PRODUCT TRUTH:
FEA‟s flowery scent smells like an innocent spirit –feminine and sweet.

28. 3
Strategic Direction:
Portray FEA as the scent that lets you get away with anything.
Executional Strategy:
Dramatize the FEA‟s innocence effect by showing how a girl is not suspected
of doing „bad‟ deeds despite of much evidence proves otherwise.

30. Olivia Sulistio | @candrakirana