1. BOBCATSSS 2012 AMSTERDAM
Web Content Management within the Organizational Identity Framework
A Study for Hacettepe University Department of Information Management Web
Content Management System
Hüseyin Körpeoğlu
huseyinkorpeoglu@gmail.com
Tolga Çakmak
tcakmak@hacettepe.edu.tr
Amsterdam's Organizational Identity is a
sample card

2. WHAT IS ORGANIZATIONAL IDENTITY ?
It is a general term that presents all
forms of organizational reflections
containing organizational behavours and
modellings

3. ORGANIZATIONAL IDENTITY ELEMENTS?
• Logo
• Letterhead Paper
• Envelope Design
• Business Card Design
• Writing Pad
• Communication Forms
• Bill & Waybill
• Clothing and a Code of Conduct
• Vehicle and Fleet Design
• Catalog, Brochure etc.
• Building Exterior and Interior Design
• e
• t
• c
• Organizational Web Sites and Contents

4. WEB CONTENT MANAGEMENT & ORGANIZATIONAL IDENTITY
As a reflection of organizational identity,
web content management systems
promote organizations’ products, and meet
information needs of target audiences and
employees.
It is also pointed out in the literature that
employees have different computer skills
and behaviours for the new technologies
(Nielsen, 2009).

5. HACETTEPE UNIVERSITY WEB PAGE INTERFACE
Hacettepe University's web templates that were
developed by Information Technology units.

6. IN THE CONTEXT OF ORGANIZATIONAL IDENTITY
We have developed Hacettepe University
Department of Information Management
Academic Web Content Management
System.

7. HACETTEPE UNIVERSITY OF ORGANIZATIONAL IDENTITY
Academic web content management system was
developed for Hacettepe University Department of
information management faculties and administrative
staff with the aim of providing dynamic structure in
terms of organizational identity.
With this point of view, Hacettepe University web
page templates were used for web content
management.
The system that was developed according to this
study allows faculties and administrative staff to
create their own web pages by using their computer
literacy skills.

8. SYSTEM USER GROUPS
User groups of the system were also determined as internal and external users.
Internal Users External Users
Faculties Staff Students
Administrative Staff Other Academicians
Researchers etc.

9. HOW CAN INTERNAL USERS INTERACT WITH THE SYSTEM
• create a new page • create a new announcement
• edit a page • edit an announcement
• create meta-data of the page • create an advertisement to be
published in a future
• update your account information

10. CREATING AND EDITING PAGES
• create a new menu or
depending on the menu of a
sub-menu
• order the menu
• select language
• uncheck hide menu
content development tools
• page title
• page content
• page meta-data

11. CREATING AND EDITING ANNOUNCEMENTS
Announcement title
Announcement content
Announcement
language
Announcement
start date and
finish date

12. UPDATING USER ACCOUNT INFORMATION
Username
Name and Surname
E-mail
Password change

13. HOW CAN EXTERNAL USERS INTERACT WITH THE SYSTEM

14. HOW CAN EXTERNAL USERS INTERACT WITH THE SYSTEM

15. THANKS...
Tolga Çakmak
Hüseyin Körpeoğlu