How to induce creativity in everyday life is his passion. He focuses on building successful businesses and teams. He believes that in the era we live now moves faster than ever. That why it is important to treat design as a team sport. Here is his toolkit; Google Venture Design Sprint, which helps startups to strive results faster idea to validation. Jobs-To- Be-Done framework, used by Steve Jobs to understand customer needs. Also, Brian Eno's Creativity cards, to think outside of the box.
35. @socialdistress
You are working at a startup company. They have user
base that is friendly with mobile devices but not
necessarily keen on downloading apps.
The company is working on a specific problem. They see
that a segment of customers are looking for a company
that can fulfil a way of empowering them and making
them focused to their work and tasks for the week.
Company
Background
36. @socialdistress
You are working at a startup company. They have user
base that is friendly with mobile devices but not
necessarily keen on downloading apps.
The company is working on a specific problem. They see
that a segment of customers are looking for a company
that can fulfil a way of empowering them and making
them focused to their work and tasks for the week.
Company
Background
The company experimented with apps but they see that it
is hard to integrate to customers daily workflow. They still
have customers’ digital work tools and social accounts.
Company
Product
38. @socialdistress
Customers have a achiever mentality. They are busy with
multiple things during the day. Early mornings they work on
their projects with no distraction. They try to attend few
meetings and be critical. They Communicate with their
partner and friends. They don’t like to postpone today’s work
but they refuse to work overtime. Their goal is to be happy,
have fun and have good quality of life.
They wake up between 6AM - 7AM. 55% uses Apple products,
30% uses both Apple and Microsoft products.
Insights
Customers
39. @socialdistress
When , ,
I want to ,
so I can .
I wake up on Monday morning
be focused to my tasks for the week and feel powerful
work on necessary things with spending less time
Customers have a achiever mentality. They are busy with
multiple things during the day. Early mornings they work on
their projects with no distraction. They try to attend few
meetings and be critical. They Communicate with their
partner and friends. They don’t like to postpone today’s work
but they refuse to work overtime. Their goal is to be happy,
have fun and have quality of life.
They wake up between 6AM - 7AM. 55% uses Apple products,
30% uses both Apple and Microsoft products.
Insights
Customers
41. @socialdistress
When , ,
I want to ,
so I can .
I wake up on Monday morning
be focused to my tasks for the week and feel powerful
work on necessary things with spending less time
Always keep the job that you are trying to solve in mind.
Tips
JTBD
Focus on producing ideas fast. Don’t write.
Just doodle and relax. There is no right or wrong.
Tips
Sketching
43. @socialdistress
When , ,
I want to ,
so I can .
I wake up on Monday morning
be focused to my tasks for the week and feel powerful
work on necessary things with spending less time
Always keep the job that you are trying to solve in mind.
Tips
JTBD
Tell a short story, just like a cartoon. Sketch and don't write
too much. People likes good storytellers.
Tips
Storytelling
45. @socialdistress
Use the sticky dot to pin point a part of the idea you like.
Put it on top of the cell. Don’t vote to yourself 😁
Tips
Critique
Explain your idea well and quick. Don't go to the details.
Emphasise the highlights of each cell. You have 1 minute.
Tips
Explain
47. @socialdistress
Product Owner & Designer discuss ideas on value vs effort. We
pick our risky assumptions to validate during this session
Prioritisation
Selected ideas get prototyped to be shown to the customers.
Design Critique is done on standup to give feedback to
product designers. Goal is to emphasise if they are on the
right track while they are prototyping.
Prototyping
Prototype is tested out in wild with real customers. We check
the assumptions are validated or not. If success, then 💪🤑🎉User Test