Confidential and Proprietary. Do not distribute without Couchbase consent. © Couchbase 2017. All rights reserved.
ACCELERATE
INNOVATION AND
REVOLUTIONIZE
CUSTOMER EXPERIENCE
December 2017
Anthony Farinha
Business Development Director

CHANGE IS
HAPPENING:
THE WAY WE
ENGAGE HAS
EVOLVED
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Anywhere Anytime
Customers now expect exceptional
digital experiences
Personalized Feature-rich Quick
8

4
Customers spend
more time
interacting than
transacting…

10

7
Look Buy
Browse Transfer
$
Book Browse
$
Binge
$
Scan & Score
$
Travel & Hospitality eCommerce
Digital Media Financial Services

Building a great
looking app is just the
beginning.
8
Liberating data, fast, and at
scale takes the experience
to the next level

Brand differentiator
Market transitions: Business
Customer retention
Investment priority Database dependency
Existential threat
52% of S&P 500 have
disappeared over the last 15
years
By the end of 2017, over 70% of
successful Global 500 firms will
have dedicated digital
transformation/innovation teams
Digital commitment
89% of consumers who
experience poor service with a
brand will leave that brand
for the competition
And by 2020, it’s expected
that customer experience
will overtake price and product
as the key brand
differentiator
84% of IT leaders have
had digital projects canceled,
delayed or reduced in scope
because of limitations of their
legacy database
IDC predicts worldwide
investment in DX initiatives will
reach $2.2 trillion by 2019,
an increase of over 60%
from 2016

Analytical
Database
Why today’s
digital
transformation
projects fail
The traditional approach
Transactional
Database
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Global
Replication
Search Key
Value
Indexing
Cache
Analytics
Mobile
Query
Transactional
Database
Analytical
Database
Point solutions everywhere
Why today’s
digital
transformation
projects fail
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Transactional
Database
Analytical
Database
Engagement
Database
Welcome to the Engagement Database
Why today's
digital
transformation
projects succeed
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Always on,
always fast
Secure, secure,
secure
Built-in
smarts
Seamlessly
mobile
Hello cloud,
hello world
Built for change
– at scale
Attributes of an Engagement Database

THE COUCHBASE
DATA PLATFORM
Unmatched agility
and flexibility
Unparalleled
performance at any scale
The easiest platform
to manage

Couchbase
Data
Platform
Develop with agility.
Deploy at any scale.

Select Industries undergoing
digital transformation
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E-Commerce Travel Gaming Communications
Financial Services Digital Health Digital Media Industrial IoT

17
Customers across every industry embracing digital
1 billion+ user profiles
7 DCs
740 nodes
300K reads,
20K writes/sec sustained
50M unique
monthly visitors
2.5B monthly page views
Replaced MongoDB
2821 nodes,
100+ clusters
16M entries every 5 min
2.5 millon ops/sec. on a
single cluster
1 billion+ documents
10TB+ data
Sub-2ooms
response time
E-Commerce Travel CommunicationsGaming Financial Services Digital Health Industrial IoTDigital Media
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Rising customer experience expectations,
omni-channel delivery and supporting
unpredictable demands are the key challenges
facing E-commerce industry today.
Digital
challenges in
E-Commerce

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Couchbase for ECommerce
Business Use cases
Shopping Carts Product &
Pricing Catalogs
Next Best Offer
/Next Best Action
Peak Load Management Mobile Wallet Click-and-collect Deliver

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Creating rich omni-channel traveler experiences,
overcoming legacy infrastructure issues to support
exploding look-to-book ratios and maintaining
100% availability around the globe are the key
challenges facing the T&H industry today.
Digital
challenges in
Travel &
Hospitality

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Couchbase for Travel & Hospitality
Business Use cases
Inventory, Availability
& Pricing Search
Mobile Wallet Logistics and Incident
Management
Loyalty Program
Management
Employee / Resource
Scheduling
Disconnected In-transit
Experiences

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Building omni-channel financial services
experiences regardless of place, time, or
device & overcoming rigid and expensive
legacy infrastructure to keep innovating
are the key challenges facing financial
service businesses today.
Digital
challenges in
Financial
Services

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Couchbase for Financial Services
Business Use cases
Fraud Detection
and Scoring
Customer Trades
and Account Portal
Real-time Payment
Analysis & Personalization
ePayments Trended Credit Reporting &
Risk Analysis
Mainframe Offload

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Managing unexpected user demand while
maintaining 100% service uptime, providing
millions of subscribers responsive access and
enabling personalized viewer experiences
across devices are the key challenges facing
media businesses today.
Digital
challenges in
Media

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Couchbase for Digital Media
Business Use cases
Subscription & Digital
Rights Management
Media and Content
Catalogs
Smart, Interactive
TV guide
Media Personalization
Offers
Real-time Viewer
Tracking
Bookmarking, Recording
& Omni-channel

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Managing the large amounts of data,
creating & securing “connected health” data
across multiple devices including IoT
devices and improving clinician/patient
experience in collaborative environments are
the key challenges facing healthcare today.
Digital
challenges in
Healthcare

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Couchbase for Digital Health
Business Use cases
Health Activity Logging &
Tracking Apps
Internet of Medical Things
(wearables)
Digitization, Management and
Analysis of Electronic Medical
Records
Interoperability Between
Medical Centers
On-demand and Proactive
Patient Care
Track and Trace
Drug Monitoring

Scaling
legacy DB
Mainframe
access
NoSQL
sprawl
Scaling other
NoSQL DB
Managing
multiple DBs
Dedicated DB per
use case
Slow
dev. cycles
Mission-critical
new features
Ever changing
requirements
Mobile apps take
too long
Modern DB tech.
required
Need to
consolidate tech.
Personalization +
performance
Fully featured
mobile apps
Integrate
disparate data
Single view of
customer
Legacy = More
time, $$, effort
Predictable
performance
Delivering business outcomes by solving technology problems
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Improving
customer
experience &
engagement
Faster
innovation
& time to
market
Reducing
infrastructure
& operations
costs

$5.41M
Additional revenue
per year per organization
White paper published by IDC
in August, 2017
IDC White Paper: The Business Value of Couchbase
Topline metrics Operational efficiencies Business & performance impact
$67,487
Benefits per year per database
17%
More efficient helpdesk
19%
Faster new application
development lifecycle
274%
5-year ROI
37%
More efficient database mgmt
7 months
To payback
14%
Lower database licensing costs
40%
Faster response time

Get skilled up
• Free online sales and technical courses
are available
• Free virtual classroom training with hand-
on labs is provided to new partners
• Regional webinar and bootcamp updates
• Enroll at: https://training.couchbase.com/
• View Business Leaders presenting their
Couchbase use cases at Couchbase
Connect Silicon Valley
• https://connect.couchbase.com/us/connect
-silicon-valley-2017

Questions?
©2017 Couchbase. All rights reserved. 31
anthony.farinha@couchbase.com
+1-650-842-0843