Presented by Cliff Evans at Architecture Week 2015.

1. Delivering Digital Transformation and leveraging a
Digital Platform
Capgemini Group
September 2015

2. Copyright © Capgemini 2015. All Rights Reserved
Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015
What do we mean by Digital

3. Copyright © Capgemini 2015. All Rights Reserved
Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015
Our MIT Research has identified 4 types of digital behaviour
Transformation management intensity
Digitalintensity
Fashionistas Digital Masters
Beginners Conservatives
Source: Capgemini Consulting-MIT Analysis – Digital Transformation: A roadmap for billion-dollar organizations (c) 2012

4. Copyright © Capgemini 2015. All Rights Reserved
Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015
+6% +9%
-4% -10%
• Revenue / Employee
• Fixed Asset Turnover
Revenue Generation
Efficiency
-11% +26%
-24% +9%
• EBIT Margin
• Net Profit Margin
Profitability
-12% +12%
-7% +7%
• Tobin’s Q Ratio
• Price / book ratio
Market Valuation
Digitally-mature companies have significantly better financial
performance*
* Average performance difference for firms in each quadrant versus the average performance of all large firms in the same industry for the 184 publicly-traded companies in our
sample
Organizations need to understand the business opportunity & how to realise it
Basket of Indicators:

5. Copyright © Capgemini 2015. All Rights Reserved
Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015
Our Digital Transformation framework is designed to help
organizations to identify what the opportunities are
Accelerators and
strategic enablers …
Business Model
Digital Enablers
Emerging Technologies
Analytics and Data Science
Customer Insight
Experience Design
Customer Engagement
Product/Service
Innovation
Connected
Operations/Systems
Process Automation
Digital Skills Building
Digital Worker
Enablement
Digital Culture
OperationsPeople/OrganizationCustomer Experience

6. Copyright © Capgemini 2015. All Rights Reserved
Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015
TECHNOLOGY VISION
ENGAGEMENTGOVERNANCE
We have identified four aspects of realising an effective
Digital Transformation and the consequences for technology
Multi-speed
Operating
Model
Agile
Continuous
delivery
approach
Digital
Orchestration
Platform

7. Copyright © Capgemini 2015. All Rights Reserved
Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015
We see many different routes for the journey to become a master
Transformation management intensity
Digitalintensity
Fashionistas Digital Masters
Beginners Conservatives
Source: Capgemini Consulting-MIT Analysis – Digital Transformation: A roadmap for billion-dollar organizations (c) 2012
A
A
A
B
B
B
B
C
C
C
C

8. Copyright © Capgemini 2015. All Rights Reserved
Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015
Our Digital Playbook contains the methods, tools, assets and delivery
models which can be assembled for each situation and journey
Digital Business Transformation Management
Commerce
Management
Customer
Management
Marketing Management
Insight & Data
Security
OmniChannel& Mobile First Digital CustomerExperience
BPM, Integration and Orchestration
Omni-commerce Transformation
Digital – Humanized Transformation
Sales Transformation
Loyalty Management
Messaging Management
Content Management
Service Transformation
Omni-Commerce Enablers
Social Media Management
Digital TechnologyTransformation Management

9. Copyright © Capgemini 2015. All Rights Reserved
Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015
We have evolved guiding principles for the digital orchestration
platform
 “Buy not build” through a loosely coupled, componentized architecture
 A deployment strategy to balance flexibility & standardization
 “One platform across all channels” to enable true “Multi Channel”
 Implement SaaS and Opensource for cost flexibility and innovation
 Maintain a rich eco-system of partners to maintain the pace of innovation
 Rapid “Test & Learn” [Prototype, MVP, A/B Testing]
 Engineering practices of Agile & DevOps
 Control master data and information flows to enable federation
3
2
1

10. Copyright © Capgemini 2015. All Rights Reserved
Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015
Corporate
Consumer Management
Channels
Devices
Mobile Kiosk / Digital walls Telephone POS / Store TV
Street Furniture In-store devices Shoes PC Gaming
Business– 2 – Business
Agency
Phone White-label
API/Online
Business – 2 – Consumer
Online
Video Social Networks Gamification
Email SMSCall Center
Business – 2 – Employee
Portal IW Tools
ApplicationsSocial Enterprise
Security & ID
Management
Interaction Management
Social Media Management
Proactive Response
Social Media Monitoring
Semantic Analysis
Consumer Experience
Management
Media Asset Management
Experience Optimisation
Web Content Management
Collaboration
Document Management
Enterprise Social Network
Communities
Knowledgebase
eService
Assistive Technologies
Communities
Knowledgebases
Usability / Network Acceleration
Edge Security
Site Acceleration
Global Traffic Management
Enterprise Search
Geo-spatial
Visual Search
Multi-faceted
oCommerce
Offers Merchandising
Pricing PIM/Catalogue
Order Management Basket/Checkout
Payment Acquirer Profit Protection
Analytics
Insight
Big Data
Traffic
Consumer
Product
Consumer Relationship Management
Loyalty
Consumer Service Management
Consumer Transactions
Sales force Automation
Integrated Marketing Management
Interaction (inbound/Outbound)
Marketing Asset Management
Multi-Channel Campaign Management
Marketing Resource Management
Integration Management
Service
Managemen
Retail Supply Chain Management BI
Management
Trading
Buying Merchandising
Pricing Promotions
Markdowns Assortment
New product
Inventory mgt Warehouse mgt
Procurement Forecasting
Transport Shipping/Delivery
Returns
Set-up
operations
MDM
EDW
HR
Finance
Store Operations
Backoffice
Planograms
Support
Scheduling
Training
Selling
Wi-Fi
Mobility
Customer and Commerce management
Channels
Devices
Street Furniture On-Vehicle Device Wearable Devices POS Gaming
Mobile Kiosk Telephone PC TV
Business– 2 – Business Business – 2 – Consumer Business – 2 – Employee
Security & ID
Management
Interaction Management
Social Media
Management
Consumer Experience
Management
CollaborationeService Acceleration
Enterprise
Search
oCommerce
Analytics
Insight
Customer Relationship
Management
Integrated Marketing
Management
Aggregation, Integration and Business Process Management
Service Integration
Service
Management
Line of Business Systems 3rd Party Services Data Platforms
Our layered architecture provides levels of definition (sectors,
technologies and solution areas) for the digital orchestration platform
Customer and Commerce management
Channels
Devices
Security & ID
Management
Interaction Management
Analytics
Aggregation, Integration and Business Process Management
Service
Management
Line of Business
Systems 3rd Party Services Data Platforms
Mobile First User Interaction
Digital Customer Experience Management
Integration, Orchestration and Business Process Management
Line of Business
Systems 3rd Party Services Data Platforms

11. Copyright © Capgemini 2015. All Rights Reserved
Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015
Our Immediate Digital Platform (our invested IP) was created to
speed up and de-risk delivery – through 6 Accelerators
43
2
1
5
6

12. Copyright © Capgemini 2015. All Rights Reserved
Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015
Manage
deployment
Drive a Customer
Vision
Build customer
centric capabilities
To start - recognise where you are, then manage the cycle of change
One team
across
Business,
Technology
and Partners
Establish an
orchestration
platform
Be “Agile” to
Market Changes

13. The information contained in this presentation is proprietary and confidential.
It is for Capgemini internal use only. Copyright © 2015 Capgemini. All rights reserved.
Rightshore® is a trademark belonging to Capgemini.
www.capgemini.com
About Capgemini
With almost 145,000 people in over 40 countries, Capgemini is
one of the world's foremost providers of consulting, technology
and outsourcing services. The Group reported 2014 global
revenues of EUR 10.573 billion.
Together with its clients, Capgemini creates and delivers
business and technology solutions that fit their needs and drive
the results they want. A deeply multicultural organization,
Capgemini has developed its own way of working, the
Collaborative Business Experience™, and draws on Rightshore®,
its worldwide delivery model.
Learn more about us at www.capgemini.com.