Your end users are increasingly demanding personalized and relevant content, delivered via multiple channels that respond in new and innovative ways. This opens up a new spectrum of opportunities to increase customer advocacy and drive growth. In this presentation, the VP for Digital Customer Experience at Capgemini exclusively shares the findings of an upcoming Capgemini Consulting and MIT publication titled "Leading Digital" (published by Harvard Business Review Press), based on a study of more than 400 organizations. The presentation explains how these firms have successfully used digital to gain strategic advantage, sharing the principles and practices that can help achieve similar effective digital transformation to lay a profitable path to the future. Originally presented by Simon Short, Head of Digital Customer Experience, & Arjan Kramer, Global Lead for Ocommerce, for Capgemini at Oracle OpenWorld 2014. http://www.capgemini.com/oracle

1. with you
Why Digital Transformation is
the future
Simon Short
Senior Vice President
Digital Customer Experience
Arjan Kramer
Global Lead for OCommerce
Digital Solution Architect
San Francisco | 29 September 2014

2. Why Digital Transformation is the Future: September 2014
Copyright © 2014 Capgemini. All Rights Reserved 2
Delivering a profitable customer promise

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Success Stories

4. Desigual : increased and personalized sales to B2B and B2C
Why Digital Transformation is the Future: September 2014
Copyright © 2014 Capgemini. All Rights Reserved 4

5. Desigual : increased and personalized sales to B2B and B2C
Why Digital Transformation is the Future: September 2014
Copyright © 2014 Capgemini. All Rights Reserved 5

6. Why Digital Transformation is the Future: September 2014
Copyright © 2014 Capgemini. All Rights Reserved 6
The goal – Philips’s One vision

7. Why Digital Transformation is the Future: September 2014
Copyright © 2014 Capgemini. All Rights Reserved 7
The goal – Philips’s One vision

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Making it real

9. Over 13,000 Oracle trained resources
Over 3,500 successful industry implementations of Oracle
Why Digital Transformation is the Future: September 2014
Copyright © 2014 Capgemini. All Rights Reserved 9
Capgemini & Oracle – partners of choice
Oracle partner awards/recognitions
Strong focus on CX: OCommerce and All-Channel Experience
Diamond Level Partner of Oracle,

10. Why Digital Transformation is the Future: September 2014
Copyright © 2014 Capgemini. All Rights Reserved 10
The relationship with your customer is critical
Experience …unique
Engagement …ongoing
Exchange …co-create
Empower …consumer first
Empathy …build long term relationships

11. Why Digital Transformation is the Future: September 2014
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Digital Masters profit
Profitability
26%
Increase
Up to

12. Why Digital Transformation is the Future: September 2014
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Digital Transformation affects everything
Customer
Experience
Operational
Processes
Business
Model

13. Why Digital Transformation is the Future: September 2014
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Core digital principles
Outside In
Contextual view of customer
Inside Out
Single view of enterprise

14. Smart Investments in
Digital Channels
Why Digital Transformation is the Future: September 2014
Copyright © 2014 Capgemini. All Rights Reserved 14
Bringing it together
An Outside-In Approach
Seamless Meshing of
Physical and Digital
Experiences
Data-Driven Insights

15. Why Digital Transformation is the Future: September 2014
Copyright © 2014 Capgemini. All Rights Reserved 15
Contact information
Simon
Short
Senior Vice President, Digital
Customer Experience
simon,short@capgemini.com
@simonsishort
#CapgeminiDCX
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contact
picture
Insert
contact
picture
Arjan
Kramer
Global Lead for OCommerce
Digital Solution Architect
arjan.kramer@capgemini.com
@arjankramer

16. www.capgemini.com
The information contained in this presentation is proprietary.
Copyright © 2014 Capgemini. All rights reserved.
Rightshore® is a trademark belonging to Capgemini.
About Capgemini
With almost 140,000 people in over 40 countries, Capgemini is one of the world's
foremost providers of consulting, technology and outsourcing services. The Group
reported 2013 global revenues of EUR 10.1 billion.
Together with its clients, Capgemini creates and delivers business and technology
solutions that fit their needs and drive the results they want. A deeply multicultural
organization, Capgemini has developed its own way of working,
the Collaborative Business Experience™, and draws on Rightshore®, its worldwide
delivery model.
Learn more about us at www.capgemini.com.