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Navy Medicine Use of Social Media

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Cappy Surette
Cappy Surette

"Social media is a powerful communication tool when used appropriately and in concert with traditional channels. By using all our communication assets together and for a common purpose, we have the great opportunity to communicate with greater effect to a wider and more diverse audience than we can through use of traditional means alone."

FormationTechnologieBusiness
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Engaging Audiences via Social Media CAPT Cappy Surette Navy Medicine Public Affairs
Information Consumption Has Changed
NAVY MEDICINE COMMUNICATIONS Media Internal Social Media Outreach Mainstream Corporate Social & New Face-to-Face and trade Communication Media engagement media engagement locally and engagement nationally One message…Many channels
Tools we use • Blog • Facebook • Twitter • YouTube • Flickr • Issuu • Yammer • Hootsuite • More coming …
Crisis Events: Where do you want to be?
San Diego Blackout Response Social media was key element of local emergency planning during early hours of crisis event
Social Media & Public Health Communication
Shaping the Information Space Blogs pushed via Twitter, Facebook, clip packages, internal newsletter than back to Social Networking sites
Breadcrumbs
Social Media Enabled Participation • Established Navy as leading voice on Spice • Tips, support and feedback • Requests to help share the word
Issue Management via Twitter
Crisis averted by monitoring social media and reaching out to those who were anxious to help to link them up with the right point of contact to avoid negative discussions online based on misperceptions
Metrics • Social media provides opportunity for immediate feedback & ROI
Surge in Twitter Surge in Twitter activity activity from BUMED from BUMED PAO PAO “tweeting” from BUMED “tweeting” from Canton NOB Press pier Release
Lessons Learned • Social media is valuable when part of overall communications • You can’t control the sea of public opinion, but you can at least navigate it • Takes time to build audience – Start now so you have the capability when you need it • Listening can help mitigate and avoid some crisis events • Authentic, credible, responsive voices legitimately humanize bureaucracies • Social media enables real time feedback • Social media empowers employees to participate • Content is KING. Keep it coming. • It’s never too late to start your social media program
Navy Medicine Use of Social Media

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Navy Medicine Use of Social Media

  • 1. Engaging Audiences via Social Media CAPT Cappy Surette Navy Medicine Public Affairs
  • 3. NAVY MEDICINE COMMUNICATIONS Media Internal Social Media Outreach Mainstream Corporate Social & New Face-to-Face and trade Communication Media engagement media engagement locally and engagement nationally One message…Many channels
  • 4. Tools we use • Blog • Facebook • Twitter • YouTube • Flickr • Issuu • Yammer • Hootsuite • More coming …
  • 5. Crisis Events: Where do you want to be?
  • 6. San Diego Blackout Response Social media was key element of local emergency planning during early hours of crisis event
  • 7. Social Media & Public Health Communication
  • 8. Shaping the Information Space Blogs pushed via Twitter, Facebook, clip packages, internal newsletter than back to Social Networking sites
  • 10. Social Media Enabled Participation • Established Navy as leading voice on Spice • Tips, support and feedback • Requests to help share the word
  • 11.
  • 13. Crisis averted by monitoring social media and reaching out to those who were anxious to help to link them up with the right point of contact to avoid negative discussions online based on misperceptions
  • 14. Metrics • Social media provides opportunity for immediate feedback & ROI
  • 15. Surge in Twitter Surge in Twitter activity activity from BUMED from BUMED PAO PAO “tweeting” from BUMED “tweeting” from Canton NOB Press pier Release
  • 16. Lessons Learned • Social media is valuable when part of overall communications • You can’t control the sea of public opinion, but you can at least navigate it • Takes time to build audience – Start now so you have the capability when you need it • Listening can help mitigate and avoid some crisis events • Authentic, credible, responsive voices legitimately humanize bureaucracies • Social media enables real time feedback • Social media empowers employees to participate • Content is KING. Keep it coming. • It’s never too late to start your social media program