Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Personal Brand Plan
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Cara Eng | !e Brand
How I plan to create & sustain my online brand
2. Goals
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To develop an online presence that reflects my personality,
ideation process and professional potential
To allow my brand to evolve as I do
3. STRENGTHS WEAKNESSES
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. Creative . No professional direction yet
Personal SWOT
. Professional . High expectations
. Strong communication skills . Quiet learner
. Quick to learn . Strong minded
. Detail oriented . Low professional e-presence
. Diverse interests/adaptable . Takes on large amounts of
. Motivated work
OPPORTUNITIES THREATS
. Develop professional goals . Everyone else with an online
for specific markets brand (aka the competition)
. Make professional . Falling behind the social
connections through Humber media train
. Learn new audiences/ . Diverse interests hinder
markets due to broad ability to connect with niche
interests markets
My strengths are representative of my diverse interests and
abilities, whereas my weaknesses reflect my lack of professional
direction. Opportunities are vast and threat are indicative of the
ever-changing virtual market.
5. Key Messa$s
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My online brand should represent the following personal characteristics
to create a virtual visual of who I am:
Professional Open-minded Unconventional
Kind Hard working Original
Creative Dependable Ready
Willing Quality
Adaptable Proactive
Multi-faceted Quirky
6. Objectives
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To create a professional brand plan
Determine professional market
Ensure brand plan evolves to suit professional plan
To create a greater online presence
200 Twitter followers by January 2010
Bi-weekly comments on a professional blog beginning Nov 23, 2009
Blog 3x a week, & market the blog with the use of social media beginning
immediately
10 blog followers by January 2010
To position myself as a e-savvy individual with the ability to utilize
the Internet to maximize my potential
Revitalize my brand as it changes with new social media
7. Strategies
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A brand is only effective if people know about it.
Update and review RSS reader to be relevant and current to
my brand and interests
Participate and interact with virtual communities
Blogs, Twitter, LinkedIn discussions etc.
Utilize new social media to further project my brand &
maximize opportunities
Vblogs, podcasts etc.
Participate in networking opportunities & stay connected via
social media
8. Channels & Tactics
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Refined daily routine
Twitter search: specific to professional market of choice
RSS reader
Actively use current social media
Participate and engage in the tools I hold accounts with
Utilize new social media
Develop a vlog to accompany my current blog
Create a weekly podcast
Find and utilize at least one new social medium each month
Brand my current tools
Ensure all social media intersect with my primary brand tool: my blog
Update e-mail signature & social media to include blog and other
brand tools
Include social media on personal business cards
9. C%tical Pa&
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Participate Define brand and niche Evolve brand
become an expert/leader/guru
Action Action Date
Promote my current e-brand Begin immediately
with consistent msging,
blogging
Define professional direction by Begin mid-November
choosing market, generating
knowledge and leadership
Engage new followers By January 2010
Utilize new social media By December 2009
Sustain e-brand Forever