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Company Profile
Battle Stations ,[object Object],[object Object]
Sales by Country ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],46% Other Markets Southeast Asia  Demographics : Total Visits (August 2009)
Monetizing different audiences  Western Gamers Eastern Gamers South East Asian Gamers Perceptions of Fairness Want a level playing field for all Believe in paying for advantages Aren’t very bothered by inequity Virtual Goods  Cosmetic only or only slight advantages that can be overcome with time Powerful advantage giving items, spend to save time, almost anything can be monetized Prefer small incremental payments – value for money Strategy Sell time saving, provide alternatives (auction market, etc) Provide wide selection. New items at every few levels. Hybrid subscription model
Hybrid Subscription model ,[object Object],[object Object],[object Object]
Lower barriers to entry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Language localization ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural localization
Cultural localization
Rebecca Koh Marketing Associate Contact No.: 63520992 Email:  [email_address] TYLER Projects PTE LTD Blk 1008 Toa Payoh North #04-09 Singapore 318996 Website:  www.tylerproject.com Thank You! Please contact us for more information.

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Tyler Projects talk at the Facebook Developer Garage--Taiwan

  • 1.  
  • 3.
  • 4.
  • 5. Monetizing different audiences Western Gamers Eastern Gamers South East Asian Gamers Perceptions of Fairness Want a level playing field for all Believe in paying for advantages Aren’t very bothered by inequity Virtual Goods Cosmetic only or only slight advantages that can be overcome with time Powerful advantage giving items, spend to save time, almost anything can be monetized Prefer small incremental payments – value for money Strategy Sell time saving, provide alternatives (auction market, etc) Provide wide selection. New items at every few levels. Hybrid subscription model
  • 6.
  • 7.
  • 8.
  • 11. Rebecca Koh Marketing Associate Contact No.: 63520992 Email: [email_address] TYLER Projects PTE LTD Blk 1008 Toa Payoh North #04-09 Singapore 318996 Website: www.tylerproject.com Thank You! Please contact us for more information.

Notes de l'éditeur

  1. Singaporeans tend to be more like western gamers -