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LEVERAGING THE
POWER OFYOUTUBE
FOR RECRUITMENT
PROCESS
AN OCEAN OF POSSIBILITIES
CAREER BUILDER INDIA
As an employer or a recruiter, have you ever
thought of using YouTube as a social
recruiting software or channel?
Well, may be….and maybe not. But,
experts are f the opinion that, YouTube
can easily be leveraged as a great
recruiting tool if used properly.
CAREER BUILDER INDIA
YOUTUBE STATISTICS: 2016
DID YOU K NO W ?
N u m b e r of v i e ws : c r o s s e d 1
t r i l l i o n
M o n t h l y users l o g g i n g in:
1. 5 b i l l i o n
A m o u n t of c o n t e n t w a t c h e d
a n n u a l l y : 4 6 0 0 0 years
A v e r a g e / U s u a l t i m e s p e n t
p e r session: 4 0 m i n u t e s
H o u r s of v i d e o s v i e w e d
e v e r y m o n t h : 6 b i l l i o n
CAREER BUILDER INDIA
#1. Produce high-quality videos
Since YouTube is a website dedicated to videos, it
is essential that as a recruiter you produce high-
quality videos.
SO H OW D O YOU U SE IT? H ERE’ S A LOOK :
CAREER BUILDER INDIA
#2. Produce the right-kind of videos
A: As a recruiter you have to produce the right
kind of videos as well.
B: Videos are a great way to showcase your work
culture, instead of just telling your candidates w h o
or what you are.
SO H OW D O YOU U SE IT? H ERE’ S A LOOK :
CAREER BUILDER INDIA
#3. Put videos at the right places
A: It is essential to put the videos at the right
places.
B: Understand that you need to deploy it correctly
and this means making use of it in multiple
locations, to broaden the audience it gets.
SO H OW D O YOU U SE IT? H ERE’ S A LOOK :
CAREER BUILDER INDIA
YouTube is
m o r e cost
effective.
It’s m o r e up,
close a n d
personal.
Easy to access
a n d share
content.
Benefits of Recruiting via YouTube
CAREER BUILDER INDIA
OUTHAHA
NVE A N
KICE DA
YY!
CAREER BUILDER INDIA
WWW.CAREERBUILDERFOREMPLOYERS. CO. IN
WWW.CAREERBUILDER. CO. IN

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Leveraging the Power of YouTube for Social Recruiting | CareerBuilder India

  • 1. LEVERAGING THE POWER OFYOUTUBE FOR RECRUITMENT PROCESS AN OCEAN OF POSSIBILITIES CAREER BUILDER INDIA
  • 2. As an employer or a recruiter, have you ever thought of using YouTube as a social recruiting software or channel? Well, may be….and maybe not. But, experts are f the opinion that, YouTube can easily be leveraged as a great recruiting tool if used properly. CAREER BUILDER INDIA
  • 3. YOUTUBE STATISTICS: 2016 DID YOU K NO W ? N u m b e r of v i e ws : c r o s s e d 1 t r i l l i o n M o n t h l y users l o g g i n g in: 1. 5 b i l l i o n A m o u n t of c o n t e n t w a t c h e d a n n u a l l y : 4 6 0 0 0 years A v e r a g e / U s u a l t i m e s p e n t p e r session: 4 0 m i n u t e s H o u r s of v i d e o s v i e w e d e v e r y m o n t h : 6 b i l l i o n CAREER BUILDER INDIA
  • 4. #1. Produce high-quality videos Since YouTube is a website dedicated to videos, it is essential that as a recruiter you produce high- quality videos. SO H OW D O YOU U SE IT? H ERE’ S A LOOK : CAREER BUILDER INDIA
  • 5. #2. Produce the right-kind of videos A: As a recruiter you have to produce the right kind of videos as well. B: Videos are a great way to showcase your work culture, instead of just telling your candidates w h o or what you are. SO H OW D O YOU U SE IT? H ERE’ S A LOOK : CAREER BUILDER INDIA
  • 6. #3. Put videos at the right places A: It is essential to put the videos at the right places. B: Understand that you need to deploy it correctly and this means making use of it in multiple locations, to broaden the audience it gets. SO H OW D O YOU U SE IT? H ERE’ S A LOOK : CAREER BUILDER INDIA
  • 7. YouTube is m o r e cost effective. It’s m o r e up, close a n d personal. Easy to access a n d share content. Benefits of Recruiting via YouTube CAREER BUILDER INDIA
  • 8. OUTHAHA NVE A N KICE DA YY! CAREER BUILDER INDIA WWW.CAREERBUILDERFOREMPLOYERS. CO. IN WWW.CAREERBUILDER. CO. IN