1.
Don’t Let Someone
Else Tell Your Career Story:
@CareerSherpa
Ideas for building online visibility

2.
What We’ll Cover
Why YOU have to speak up
Personal Websites
Infographic Resumes
Tools
Social Media Updates
Benefits (Who & Why)

3.
Google Is Your Resume
92%
Employers Search Social Media

4.
Your Story Is Already Out There

5.
“60% [of recruiters] are looking
for information that supports job
seekers qualifications for the job.
For some occupations, this could
include a professional portfolio.”
Rosemary Haefner,
Chief Human Resources Officer at
CareerBuilder

6.
HR & Hiring Managers Say…

7.
Online Portfolio Content

8.
About/Bio

9.
Resume/Experience

10.
News/Blog

11.
Specialties/Services

12.
Portfolio/Projects

13.
Contact

14.
Visuals Support Your
Qualifications

15.
Website Elements With the
Best Response from
Employers
Branded.me
27% 26%
22%
19%
0%
10%
20%
30%
work experience pictures biography personal interests

16.
content without images content with images
Skyword

17.
Social Science Research Network

18.
Match frequently
used words from job
postings…
Another Way To Use Visuals

19.
“Create and/or deliver presentations…”

20.
“Conduct research …”

21.
“Resolve customer issues…”
“If you were stuck in a cubicle laden with
landmines and bombshells exploding all
around you; reinforcements on resource and
business objectives are scattered to the floor
and the phones are ringing like sirens…
there is only one heroine I would call to
harness the bearing, tact, initiative,
eagerness, understanding, courage and
forward thinking to get the job done. Her
name is Natalie Tarpinian-
ALIAS: Best In The Biz”

22.
“Manage project details…”

23.
“Troubleshoot…”
http://commons.wikimedia.org/wiki/File:Deletion_process_on_English_Wikipedia_(flowchar
t).jpg

24.
Still Nothing…

25.
Ideas

26.
Personal Websites

27.
LinkedIn

28.
5 Things To Do On LI Today
• Embed media (docs, pictures, video)
• Link to personal website
• Write a blog post once a month
• Update status once a day
• Create a SlideShare presentation
about YOU!

29.
Branded.me

30.
About.me

31.
WordPress
nonprofits,

32.
Weebly Wix
MoonFruit SquareSpace

33.
Neomam.com
th

34.
Infographic Resumes

35.
Easily Convert LinkedIn
Re.vu
Kelly & Visual.ly
Vizualize.me

36.
Quick Points
Do
• Buy your domain name.
• Use multimedia.
• Include link to portfolio on
resume, email signature,
LinkedIn.
Don’t
• Require files that need to
be downloaded.
• Make your site overly
complicated, confusing.
• Try to be all things to all
people.

37.
Share & Promote

38.
7 Outstanding Reasons to Hire
Michelle Chance-Sangthong.
My Visual Resume.
Chris Shade Presume:
What do I do?

39.
Be Bold. Take Risks
• Share in status updates on social
media
• Send directly to hiring manager via
Email
• Present In-Person while networking
• Publish a SlideShare presentation
• Embed all visuals in LinkedIn
• Include in email signature

40.
Benefits

41.
51%received new
customers or clients
48% 53%received new job
opportunities
received new
professional
recognition
Of those who DID have a
personal portfolio/website

42.
is more valuable to their long-
term career than a resume.63%
85%
will become more important
over the next 5 years when it
comes to career success.
A Personal Website…

43.
Who Should Be Online?

44.
www.careersherpa.net
Connect
with
me! @CareerSherpa